Over the past few years, the sporting goods industry has witnessed steady growth due to increasing consumer income and demographic trends. Additionally, sporting goods manufacturers are offering a wide range of products and services to a wide range of target customers to enhance brand promotion across several geographies. However, due to the presence of low intensive labor and production costs in the South East Asian market, players in the sporting goods space have started adopting market intelligence studies to analyze the market potential for their products. In addition, market intelligence engagements also help clients revolutionize new products to reach out to niche market segments and adapt to the emerging trends.
With years of experience in offering market intelligence solutions, Infiniti Research helps clients devise a robust speed-to-market approach to improve sales performance. The client can also leverage the use of market intelligence solutions to reinvent themselves and launch their products in the South East Asian market.
The Business Challenge
A global sporting goods manufacturer with offices spread across various geographical locations wanted to gain insights into the potential opportunities in the South East Asian market. Additionally, the client wanted to understand the competitors in the market, their current offerings, and the technologies adopted by the competitors. This would help them devise an effective go-to-market approach and enhance their product offerings. The sporting goods manufacturing company also wanted to increase leads and build a positive customer relationships across niche market segments.
To assess the market potential in the South East Asian market, the client approached Infiniti’s market intelligence specialists. With years of expertise in offering robust market intelligence solutions, Infiniti’s industry experts carried out a comprehensive approach including discussions and interviews with leading stakeholders in the sporting goods space.
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Market Intelligence Engagement Benefits
- Identify the potential opportunities and forecast the growth of the market
- Understand the size of the market and its growth potential
- Gain an in-depth information on customers and product lines
- Gain robust insights on the key factors affecting the market growth
- Effectively map, track, and monitor market performance and determine the KPI
Benefits of Our Integrated Approach
In a span of 14 weeks, the sporting goods manufacturer gained several benefits from the market intelligence engagement in terms of the potential opportunities, target segments, and market direction. Furthermore, the client gained insights on ways to enter the South East Asian market and launch their products.