Infiniti’s Customer Segmentation Analysis Helped a Leading Industrial Equipment Manufacturer to Target the Right Potential Customers and Drive Sales

Infiniti’s Customer Segmentation Analysis Helped a Leading Industrial Equipment Manufacturer to Target the Right Potential Customers and Drive Sales

Driving Sales for an Industrial Equipment Manufacturer with Customer Segmentation Analysis About the Client  The client is a well-established industrial equipment manufacturer, headquartered in Canada. The company specializes in the manufacture of construction equipment, diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives. Business Challenge  With the changing dynamics of the industrial equipment [...]

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