CASE STUDIES

Devising a Customized Brand Awareness Strategy for a Chemical Company

Aug 26, 2019

US Chemical Industry Overview

The US chemical industry is one of the world’s largest industries and is steadily driven by the emergence of new technologies and innovative manufacturing methods. Even though globalization and favorable manufacturing policies in the US and are opening up new opportunities for chemical manufacturers, they are still facing challenges due to ambiguity across global markets and pricing pressures brought in by new competitors. To sustain profitability in the long run, companies in the chemical industry must grasp the attention of users and potential customers by developing better brand awareness. This is where Infiniti’s brand awareness strategy comes into play, request a free proposal to know more.

“Infiniti can help your company to improve brand recognition, build brand awareness, and increase overall advertising effectiveness, “says a market research expert at Infiniti Research.

Business Challenge

The client is a manufacturer and distributor of chemicals and advanced materials. They have 40+ production centers in Europe.

The client, a leading chemical manufacturer and supplier based out of Europe was looking to successfully establish their business operations in the United States. Although the client had 4+ years of experience in serving customers across Europe, they faced several challenges in establishing their brand presence in the US market. To gain a better foothold in the market, the client realized the need to grasp the attention of end-users and potential customers by building a better brand image. As such, they approached the experts at Infiniti Research to leverage their expertise in brand awareness.

By leveraging Infiniti’s brand awareness strategy, they also wanted to:

Build trust among customers – As American consumers highly relied on extensive research before making a product purchase, the client wanted to build trust among their consumers by developing brand awareness. Furthermore, by leveraging Infiniti’s expertise in offering brand awareness strategy, they wanted to reach out to wider customer demographics.

Devise customized branding strategy – With Infiniti’s brand awareness strategy, the client wanted to build a customized strategy for brand building and management. Also, as the cost of acquiring new customers was too high, they wanted to identify the lucrative customer segments to promote their product offerings.

Solutions Offered

To help the client tackle the business challenges, the experts at Infiniti Research conducted a detailed market intelligence study. Infiniti’s market intelligence study involved market opportunity assessment, which helped the client to gain complete insights into the US chemical sector. Market scanning and monitoring analysis was also performed as a part of the engagement. This phase of the brand awareness process helped the client to understand all the market trends and industry developments.

Furthermore, competitive intelligence and benchmarking analysis were performed as a part of the engagement. This phase of the brand awareness strategy engagement helped the client to identify marketing and sales initiatives undertaken by their competitors. This subsequently helped the client to make changes in their sales approaches and drive higher sales.

Results Obtained

The insights obtained from Infiniti’s brand awareness strategy helped the client to build a unique identity that differentiated their brand from the competitors. The client was also able to enhance their brand recognition by building credibility and enhancing their advertising effectiveness. Additionally, with our brand awareness services, the client comprehended all the touchpoints that shape market awareness, including product and service branding, corporate identity, and brand portfolio structure.

Furthermore, Infiniti’s brand awareness strategy helped the client to:

  • Build brand equity and enhance trust with target customers
  • Increase social media and brand engagement
  • Increase company’s marketing ROI

Also, by devising a customized brand awareness campaign, the client experienced an increase in sales rate by 27%.

Why is Brand Awareness Strategy Important for Businesses?

A brand awareness strategy makes a brand better positioned for success. Having a cohesive research process helps companies to communicate with their customers more clearly.

Below we’ve listed out a few reasons why companies should invest in leveraging a brand awareness strategy.

  • A brand name helps distinguish a business from its competitors
  • A brand awareness strategy helps firms directly connect to consumers’ emotions and needs
  • A brand awareness strategy helps companies improve brand recognition, build brand awareness, and increase overall advertising effectiveness.

Request free info to learn how market intelligence can help you achieve your strategic business objectives.

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