Customer Intelligence

With more than a decade’s experience in providing effective CI services, we are proficient in
offering granular customer insights that help clients understand their customer's behavior
and characteristics.

What we offer

Market assessment study

Customer Segmentation & Need Analysis

Combining the best data gathering approaches, we help clients to identify the most profitable customer segments, measure the effectiveness of a marketing campaign, assess changes in customer expectations, and also devise value maximization strategies to enhance their shares.


Customer Satisfaction & Loyalty Assessment

Leveraging our expertise in statistical analysis, we provide solutions to recognize factors that improve customer loyalty, realize the impact of marketing strategies, analyze differences in customer loyalty among different segments, and identify the best practices to reduce customer attrition.


Account Intelligence & Win-loss Assessment

With a flexible approach employing several techniques, we help clients identify target customers, realize factors that drive customers to competitors, gain a clear understanding of budgets and timelines, compare product or service pricing, and also understand customers’ decision-making process.

customer ecperience

Brand Health

By identifying key performance indicators, our industry-leading services help clients in enhancing their brand’s awareness by understanding the factors that influence brand loyalty, assessing their brand’s awareness and viability, and evaluating the brand’s image and association.

Introduction to our case studies

Business Challenge
A global ingredient solutions provider wanted to conduct an early consumer testing and acceptance study for its new instant thickener that focused on the older population (above 70 years) and patients with dysphagia, in Spain.
The client had developed a prototype of an instant thickener and wanted to compare it with commercially available products in the market. It also wanted to determine patient preferences among the product choices and obtain insights on the same from the older population.
With the help of a customer intelligence solution, the client gained an understanding of details such as reasons for preference/non-preference of one solution over another, insights on preferences for texture, taste, consistency, and solubility.
Healthcare IT
Business Challenge
A leading powder coating manufacturer wanted to obtain insights on primary customer needs and understand ways to support customer acquisition.
The client was looking for advisory on strategies for targeting new customers and critical factors for retaining customers through in-depth analysis of purchase criteria adopted by the key customers, and suggestions on customer acquisition strategies.
With the help of a customer intelligence solution, the client was able to improve its customer retention and acquisition strategies by understanding key factors considered in the selection of the brand, primary reasons for switching to a competitive brand and current satisfaction levels.
Online banking
Business Challenge
A leading player in the money transfer market, wanted to conduct a global agent satisfaction survey in a set of European Countries.
The client was facing issues with satisfaction levels of agents as the performance of agents would directly impact on the level of business. They wanted to understand the reasons behind dipping satisfaction levels and take corrective measures.
With the help of a customer intelligence solution, the client was able to improve its agent management program by gaining understanding on what the agents actually value. They were able to ensure a better satisfaction level and hence improve on sales and customer satisfaction.

To view our library of success stories