offering granular customer insights that help clients understand their customer's behavior
What we offer
Customer Segmentation & Need Analysis
Combining the best data gathering approaches, we help clients to identify the most profitable customer segments, measure the effectiveness of a marketing campaign, assess changes in customer expectations, and also devise value maximization strategies to enhance their shares.
Customer Satisfaction & Loyalty Assessment
Leveraging our expertise in statistical analysis, we provide solutions to recognize factors that improve customer loyalty, realize the impact of marketing strategies, analyze differences in customer loyalty among different segments, and identify the best practices to reduce customer attrition.
Account Intelligence & Win-loss Assessment
With a flexible approach employing several techniques, we help clients identify target customers, realize factors that drive customers to competitors, gain a clear understanding of budgets and timelines, compare product or service pricing, and also understand customers’ decision-making process.
By identifying key performance indicators, our industry-leading services help clients in enhancing their brand’s awareness by understanding the factors that influence brand loyalty, assessing their brand’s awareness and viability, and evaluating the brand’s image and association.
Introduction to our case studies
The client was able to improve its agent management program by gaining understanding on what the agents actually value. They were able to ensure a better satisfaction level and hence improve on sales and customer satisfaction.