Streamlining Marketing Efforts and Targeting New Consumers with the Help of Market Segmentation – A Case Study on the Beverage Industry

Streamlining Marketing Efforts and Targeting New Consumers with the Help of Market Segmentation – A Case Study on the Beverage Industry

The Business Challenge A renowned client in the beverage industry with a considerable number of production units spread across the globe was facing challenges profiling the right segments with desirable customers and devising a marketing strategy to target these defined segments. The client wanted to discover new segments and innovative ways of positioning their products. […]

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