The Business Challenge
A renowned client in the beverage industry with a considerable number of production units spread across the globe was facing challenges profiling the right segments with desirable customers and devising a marketing strategy to target these defined segments. The client wanted to discover new segments and innovative ways of positioning their products. With the help of our market segmentation strategy, the client wanted to efficiently tailor their marketing mix to specific consumer needs and wants. Moreover, the beverage industry client wanted to devise a robust inbound marketing strategy to improve their brand presence.
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Our Approach
To understand the attributes of the customers and realign their marketing efforts, Infiniti’s market segmentation experts carried out extensive qualitative and quantitative research with leading stakeholders in the beverage industry. To gain better visibility into the communication channels, the market segmentation analysts also compiled information from paid industry databases, company presentations, and industry forums.
Solutions Delivered
- Effectively estimated the market size of the beverage industry in terms of the value and volume
- Analyzed the growth opportunities and adequately allocated resources
- Identified the potential drivers and deployed a five forces model to understand the competitive intensity of the beverage industry
- Segmented market size by the application in terms of the product and the country
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Benefits of Our Integrated Approach
The benefits of market segmentation solution offered by Infiniti helped the client segment beverage industry based on user preferences and attributes. The engagement also helped the beverage company understand the current offerings by the competitors and relatively adjust marketing campaigns to satisfy the needs of different customers. Moreover, the beverage industry client was able to gauge the response characteristics of specific market segments and allocate budget funds based on the buying response with the help of the benefits of market segmentation solution.
Beverage Industry Overview
At present, the buying preferences of the consumers are altering, and they are shifting toward better quality products to maintain their health outcome. Also, with the shift toward a patient-centric environment, leading manufacturers are looking for effective ways to stay abreast of the competition and penetrate across niche target segments. To understand the buying preferences of the customers and refine the product portfolios, renowned manufacturers in the beverage industry are facing the need for a market segmentation study. With the help of market segmentation, beverage market players can effectively profile the customers with similar wants and needs. Moreover, leading manufacturers in the beverage industry can realign their marketing campaigns and target specific products and services to the segments.
To align themselves with the requirements of the target segments and drive successful sales and marketing campaigns, renowned manufacturers in the beverage industry are approaching companies like Infiniti. With years of expertise in offering a plethora of solutions, Infiniti’s market segmentation solution helps leading businesses in the beverage industry determine better branding strategies and keep the brand in tune with the customers.
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