Food Market Intelligence Services
Sectors we cover
Introduction to our food market intelligence case studies
Social Media-based Customer Analytics
Business Challenge: A leading brand in the food market, specializing in baby nutrition, wanted to understand the brand perception of current/prospective customers in social media through food industry analytics.
Situation: The client was facing challenges with low visibility on customer interactions and responses for its nutrition brand and was struggling to identify ways to target young mothers effectively across social channels.
Impact: The food market intelligence services helped the client gain insights into social media discussions regarding its brand with a KPI tracker-based scientific methodology. We also proposed specific action items which helped the food company to resolve issues related to communication strategies.
Sell-through Trend Assessment for Packaged Food Brand
Business Challenge: The client, one of the leading Fortune 500 companies in the food market, wanted to conduct a sell-through analysis study to understand the trends in preference at a brand level and develop effective consumer demand visibility.
Situation: We identified and prioritized through food industry analytics a list of channels with maximum conversations with analyst led tagging, to identify conversations of interest, and put along necessary tags/themes.
Impact: The food company was able to gain insights on sales volumes of different brand products and buying trends for developing strategies to promote in-store offers.
Customer Survey to Assess Customer Survey & Hall Test – Coldness of Beer
Business Challenge: With the aid of our food market intelligence services, the client wanted to gain an understanding of the consumers’ perception about coldness and which type of packaging (drinks, cans, plastic, and glass bottles) keeps beer the coolest.
Situation: The client wanted to perform analysis for f&b service regarding consumers’ perception of coldness, and which type of packaging (drinks, cans, plastic and glass bottles) keeps beer the coolest.
Impact: The client was able to better understand consumers’ drinking habits and attitude and behavior related to the coldness of beer. Our beverage and food market intelligence services allowed them to re-build its packaging strategies to address the customers’ needs.