For the noobs out there who are wondering what visual merchandising is, take this scenario for instance- Suppose you see two retail stores adjacent to one another, one of them being well lit, has the merchandise nicely color-coordinated and categorically stacked. The second one, on the other hand, is shabbily set up with lighting that doesn’t match the theme of the store and is not categorically arranged – which one would you be more tempted to enter? The most obvious answer would be the former, and that is precisely what visual merchandising is all about. Visual merchandising in the retail industry is all about the visual experience that you give to your customers through the overall store setup that prompts them to walk into your store and make a purchase. Now that you know what visual merchandising is and what it does for your business make a note of these tips that will help you transform your store into a visual treat for your customers:
Put Yourself in Your Customer’s Shoes
Understanding your customers is one of the critical ingredients for success in the retail business. Well by this we don’t just mean researching the demographics of your customer, there is more to it than that. What you need to do is to dig deeper into customer psychographics and look at things from a customer’s perspective. Through this, you will gather ideas on what exactly your target audience is looking for and evaluate the same against the existing facilities at your store. This will help you know the gaps and bridge them more efficiently. For example, many prominent retailers have started to place complementary goods such as shampoos and conditioners in adjacent rows in the display, which not only reminds the customers that these products are to be used together but at the same time acts as a cross-selling effort for the players in the retail industry.
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