Gaining a Clearer Picture of Your Market with Market Segmentation

Gaining a Clearer Picture of Your Market with Market Segmentation

What is market segmentation process?  Market segmentation process essentially involves grouping and sub-grouping large homogenous markets into clearly identifiable segments. The division is made on the basis of similarities in needs, wants, or demand characteristics. The market segmentation process also helps companies concentrate their marketing energy on various pre-defined market segments to gain a competitive […]

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