3 Types of Customer Segmentation Models that You Should Consider
Appealing to a large number of people with the same generic messages is an arduous task for most marketing teams and it comes as no surprise that most businesses’ strategies fail when it comes to boosting customer reach. This is where the role of customer segmentation models comes into play. Effectively designed customer segmentation models help in understanding the customers by identifying their unique interests, behaviors, and preferences. It is, therefore, critical for businesses who are looking to enhance personalization across all channels and gain a better understanding of their customers.
To help such businesses, we at Infiniti Research, have highlighted the three common types of customer segmentation strategies that should be incorporated into every marketing campaign.
Types of Customer Segmentation Strategies
#1. Demographic segmentation
Segmenting the customers on the basis of demographic data is a very obvious way of personalizing the marketing messaging. There are a lot of factors that can be considered, such as age, gender, location, ethnicity, marital status, household income, occupation, and education level. But there is a certain trick to demographic segmentation and that is to find the most effective way to group the customers so that it’s easier to make an authentic, ongoing dialogue kind of conversation with them.
#2. Geographic segmentation
Geographic segmentation is one of the commonly used types of customer segmentation strategies that leverage factors like states, nations, cities, regions, postal/zip codes to segment the customer base into various groups. This, in turn, helps marketers to run customer specific promotional campaigns and offer unique products.
#3. Behavioral segmentation
Behavioral segmentation is one of the types of customer segmentation strategies that divides a population-based on their behavior and their response towards any product. In this segmentation strategy, the people are grouped into a single segment to make the marketing campaign more specific. Sich types of market segmentation strategies help companies to promote their products and services in a streamlined manner. This form of segmentation is basically done for products that are a niche in nature and are targeted towards the demands of the customer.
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