The pandemic outbreak and subsequent lockdowns have drastically altered economies, impacting the day-to-day lives of consumers globally. This has affected the purchase funnel as well as the motivations driving customers’ purchase decisions. Given the rapid changes in...
Introduction to Customer Segmentation With the rising population, growing economies, rapid urbanization, and digitization, companies' approach to sales, marketing, and product development have transformed to a great extent. Businesses have shifted their strategies to...
Online Healthcare Market Overview The healthcare industry adapted to the rise of digitization rather quickly and efficiently. Over recent years, the rising adoption of mobile devices, the introduction of the Internet of Things (IoT), and the promotion of online...
Recently, the world has watched the US IT & Telecom industry proliferate. The most prominent growth has been in demand for mobile application development services. As mobile phones, handheld devices, and convenience take over the preferences of consumers, the...
Market Segmentation Analysis The global consumer electronics industry is undergoing a rapid phase of change as leading brands are increasingly focussing on developing personalized product and service offerings for their customers. Also, with the proliferating...
Market Segmentation Analysis for a CPG Company The consumer packaged goods (CPG) market landscape has changed dramatically over the past few years, and so have the expectations of customers. Today, modern customers value businesses that identify their individual needs...
Retail customer segmentation Today, with a multitude of choices available for customers, personalization of shopping experience has become vital for retailers to increase sales and customer retention. Also, retail companies are under the pressure to efficiently...
The retail industry is undergoing a rapid phase of change as brands are increasingly focusing on developing highly personalized customer experiences. Furthermore, the rising market competition has resulted in increasing customer expectations. Customers expect brands...
Market Segmentation Analysis for a Consumer Packaged Goods Company Due to growing ethnic diversity and broadening income disparity, consumers are becoming increasingly heterogeneous in their product preferences. This has severely impacted various market sectors,...
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