THOUGHTS

5 Easy Ways to Build a Powerful Growth Strategy

Nov 3, 2018

Growth is the ultimate aim for any business, but if you do not have the right strategies in place, chances are that things could go haywire. However, there’s no plug-in for growth. To improve your company’s growth rate, it is essential to tailor the strategies to your unique product, problem, and target audience. A business growth strategy framework includes product and customer diversification, integration, and regional expansion. Having a good growth strategy framework in place facilitates achieving a higher level of market share than you currently have.

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Ways to build a powerful growth strategy framework

Establish value proposition

In order to sustain long-term growth, businesses must understand what sets them apart from the competition. Identify why customers prefer your product or service. Finding answers to this comes in handy in explaining to other consumers why they should do business with you. The unique selling proposition of your products or services is a great tool to pitch your offering to potential customers.

Define key indicators

Unless the growth strategy framework formulated is measurable there is no way of knowing whether it’s effective. While building the growth business growth strategy framework, companies must identify the key indicators that affect the growth of their business, then dedicate time and money to those areas. Also, A/B testing at definite intervals is essential to make the necessary changes over time.

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Analyze competition

Keeping a close watch on your competitors’ moves is quintessential to building a strong growth strategy framework. Your competitors might be excelling at something that your company is struggling with. It is important to take inspiration from them while building the business growth strategy framework. This not only helps businesses identify gaps in their performance but also proves to be a great way to identify gaps in competitor offerings that they could capitalize on.

Invest in talent acquisition

Employees are the face of the company that connects with the customers directly. So, it is important for businesses to hire people who are motivated and inspired by the company’s value proposition. Having the right set of the workforce in place is an integral element of building a good business growth strategy framework. Talented and committed employees ensure that the growth strategies that have been formulated by the top management are met in the desired manner.

Focus on key strengths

Sometimes it proves to be more fruitful for companies to focus on their strengths rather than trying to improve on their weaknesses. Building on the strengths of the company can help organizations establish their growth strategies. Companies must reorient the playing field to suit their strengths and build upon them to grow the business.


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