Developing an Efficient Business Strategy for a Luxury Cars Brands – Infiniti Research Case Study

October 30, 2018

Importance of a Business Strategy

In today’s digital era, leading business organizations are concentrating on improving the business value for their investors with effective business strategies. While numerous leading players shift to organizational transformations to do so, a few are investing in generating a business strategy model that correlates with their business goals. An effective business strategy can help companies identify market trends and opportunities in a proactive manner. Business strategy can analyze the broader changes in the market such as political, social, or technological changes, as well as consumer changes, and can develop tactics so the business can adjust and develop to suit these future changes.

Looking to enhance your business strategy? Request a free brochure to learn how we can help you.

Luxury Cars Market Overview

Luxury cars sales defied the global slump and are continuing to boom on the back of emerging market demand. The luxury cars market is experiencing more opportunities across a broader range of geographies, reaching both developing and emerging markets.

The rise in tangible luxury offerings in the vehicles, shifting consumer preference from sedan to a hatchback, and increasing disposable income of the consumers are propelling the demand for luxury cars brands. While the market demand for luxury cars brands are expanding, the rising consumer preference for top variants of budget car brands is sure to challenge the industry. Looking ahead, the next few years hold major promise for global manufacturers of premium passenger cars and crossovers.

Types of Business Strategy Models

A distinct business strategy model acts as a framework that supervises business choices and supports your performance on an ongoing basis. The following are the different business strategy models that play an active role in analyzing the huge realms of qualitative and uncategorized data generated by businesses today:

  • Porters five forces model
  • Porters diamond model
  • Greiner’s growth model
  • Marketing mix model

Interested to know more about the various types of business strategy models? Continue reading know how our business solutions helped luxury cars brands or request a FREE proposal.


About the Client 

A renowned luxury cars brand, who manufactures and distributes the best luxury cars and automobile parts worldwide. 

Predicaments Faced 

The client, a renowned luxury cars brand was facing challenges to focus on their special identities and target markets. The client was looking to establish an effective plan to allocate their time, effort, and resources strategically. Moreover, by leveraging Business strategy, the luxury car brand needed to analyze the strengths, weaknesses, opportunities, and threats associated with their business and understand the external business environment their competitors and the market were on.

Solutions Delivered

With Infiniti’s solutions, the client was able to clearly estimate their current business components, such as financial performance, customer satisfaction, staff turnover, and sales and marketing trends. Business strategy solutions offered by Infiniti enabled the luxury cars brand to allocate the time, efforts, and resources strategically.

The industry analysis template also helped the luxury cars brand to uncover insights on:

  • New market opportunities
  • Developing innovative products/services

Why Infiniti Research? 

Established in 2003, Infiniti Research is a leading market intelligence firm with proven capabilities to deliver actionable granular insights on a wide range of industries. With over 15 years of expertise in offering strategic market information, we’ve carved out a niche for ourselves in the field of market research and custom market intelligence.


Interested to know more about the business strategy model or on the best luxury cars brands?

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