Tag: Quick service restaurant

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Quick Service Restaurant Client leverages Competitive Intelligence to Stay Ahead of The Competitors

Quick service restaurant

LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest competitive intelligence solution for a quick service restaurant client. A quick service restaurant includes fast casual restaurants and fast food restaurants. The population growth and rising incomes are some of the main reasons for the rise in the number of players in the quick service restaurant space. With the rising awareness of a healthier lifestyle, players in this sector are striving to offer higher transparency in food preparation and sourcing.

“Competitive intelligence solutions help firms gather, analyze, and manage market information to make strategic and informed business decisions. Furthermore, the solution help organizations profile the competitors and boost their competitiveness in the market. “says an expert at Infiniti Research.

 

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The solution offered helped the quick service restaurant client to identify the top competitors and continuously monitor their activities. The solution also assisted the client in evaluating the key performance indicators and efficiently analyzing their marketing resources to meet the business requirements. The client also gained detailed insights into the competitors’ value proposition.

Additional Benefits of The Competitive Intelligence Solution

  • Optimize business process and strategies by comparing them with that of the competitors
  • Collect data on the products, services, pricing models, and identify the unique selling propositions.
  • To know more, request a free proposal

To know more about how our competitive intelligence solution helped the quick service restaurant client

Ask an analyst


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Quick Service Restaurant Client leveraged Marketing Strategy Solution to Help Improve Customer Loyalty Through Targeted Ad Campaigns

quick service restaurant

LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest marketing strategy solutions for a quick service restaurant client. The rapid economic growth has created a new market for the quick service restaurant space, owing to the increased demand for convenient, quick serving, and ready-made meals. The high demand and popularity of these businesses can be attributed to several factors like the comfortable dining experience offered at a relatively low price offered. Speed in service, competitive pricing, and convenient locations mark the characteristics of a typical quick service restaurant.

“Marketing strategy helps companies in the quick service restaurant market to focus on customer retention and loyalty to increase the visibility of the brand. Additionally, our solutions help clients in the QSR space develop lasting relationships with their customers while developing ways to improve loyalty and trust with both the current customers and prospects. “says an expert at Infiniti Research.

 

Request a FREE proposal today!

The solution offered helped the quick service restaurant client to improve customer loyalty through targeted ad campaigns. The solution also helped the client to identify promotional strategies to enhance their profitability and maintain a successful business performance during the recession. Furthermore, the client was also able to divide their end-consumers into navigable segments and develop effective campaigns based on their preferences.

Additional Benefits of The Marketing Strategy Solution

  • Develop a consistent brand recognition level among the target segment
  • Build loyal consumers through a strategy of relationship marketing approaches.
  • To know more, request a free proposal

To know more about how our marketing strategy solution helped the quick service restaurant client

Ask an analyst


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Infiniti’s Competitive Intelligence Assessment Helps a Quick Service Restaurant Client to Stay Ahead of the Competitors

Globally, the quick service restaurant industry generates a revenue of over $570 billion – which is bigger than the economic value of most countries.

Fast casual restaurants, along with fast food restaurants, make up a segment of the restaurant industry know as Quick Service Restaurant (QSR). The global quick service restaurant industry is driven by positive macroeconomic factors such as population growth and rising incomes. Additionally, the rising preference for better dining experiences and more convenient dining occasions has impacted quick service restaurant’s strategies. As a result, quick service restaurant operators are adopting menu offerings that are cleaner, simpler, and offer higher levels of transparency in food preparation and sourcing.

Furthermore, several factors are influencing the growth of the quick service restaurant industry. A few factors include:

  • The emergence of digital technology: Food delivery has benefited from consumer preferences for more convenient dining occasions. Today, digital technology is enabling more restaurants to tap into this lucrative channel and offer consumers with better options.
  • Rising middle-class population: Access to higher disposable income is a chief driver of spend in the food service space. As the middle class swells in developing markets, the consumers have increased access to disposable income, which, in turn, is driving the growth.

Many such factors are compelling players in the quick service restaurant industry to leverage the use of competitive intelligence solutions. IR_BrochureCompetitive intelligence solutions help firms gather, analyze, and manage market information to make strategic and informed business decisions. Additionally, these solutions help organizations profile the competitors and boost their competitiveness in the market.

The Business Challenge

  • The Client: Quick service restaurant company

The client, a quick service restaurant company with branches spread across the globe, wanted to collect data on the products, services, pricing models, and identify the unique selling propositions. The client also wanted to compile information of the competitors in terms of their key facts, history, product and service offerings, and business objectives. This would help them optimize their business process and strategies by comparing them with that of their competitors.

Want more information about our competitive intelligence solutions?

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Our Journey

The competitive intelligence experts at Infiniti followed an extensive research methodology comprising interviews and discussions with prominent stakeholders in the quick service restaurant space to provide the client with detailed insights into the competitors’ value proposition. Additionally, the experts also compiled information from reliable sources such as trade shows, industry forums, and company presentations to help the client evaluate the performance of their competitors.

The Solution Benefit and the Business Impact

With the help of Infiniti’s competitive intelligence solution, the quick service restaurant client was able to identify the top competitors and continuously monitor their activities. The engagement also helped the client evaluate the key performance indicators and effectively analyze their marketing resources to meet the business requirements. Furthermore, the client was able to enhance their marketing efforts to launch new products and services in the market.

The Future

Technology is set to play a huge role in the future of the quick service restaurant industry, possibly minimizing the need for human interaction or even cutting out servers and cashiers completely. But it also means an opportunity for growth, especially for companies looking to establish themselves in the industry.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the quick service restaurant industry.

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IR29

Infiniti’s Marketing Strategy Helps a Quick Service Restaurant Client Improve Customer Loyalty Through Targeted Ad Campaigns

In the current scenario, the quick service restaurant industry’s growth has been spurred on by globalization and the general increase in the income of the global population. The rapid economic growth has also enabled the creation of a new market for the quick service restaurant space, owing to the increased demand for and consumption of convenient, quick serving, and ready-made meals. The high demand and popularity of these businesses can be attributed to several factors including the handy dining experience offered at a relatively low price. Speed in service, competitive pricing, and convenient locations mark the characteristics of a typical QSR. Furthermore, quick service restaurants are considered to be low-risk ventures in terms of investments and operations. However, changing customer preferences, increasing demand for quality, and extreme competition pose challenges to firms operating in this sector.

Let’s take a look at a few impediments for players in this industry:

  • Technological factors: Technological factors have been an important influence in the quick service restaurant industry. Technological factors have brought about significant changes in the way food brands interact and engage with their customers. Moreover, they also affect the marketing and advertising strategies of brands.
  • Increasingly saturated market: The quick service restaurant space is currently booming and businesses operating in this sector face stiff competition from their peers, leading to the decline in individual store sales. Hence, firms have started focusing on developing strategies to enhance customer loyalty and gain a competitive edge.

To overcome such challenges and to enable smooth functioning several players operating in the quick service restaurant space are leveraging the use of marketing strategy solutions. Marketing strategy helps companies focus on customer retention to increase the visibility of the brand. IR_BrochureAdditionally, our solutions help clients develop lasting relationships with their customers while developing ways to improve loyalty and trust with both the current customers and prospects.

The Business Challenge

  • The client: A Quick Service Restaurant

The client, a leading player in the quick service restaurant space, with outlets spread across the globe, wanted to devise effective ways to monitor consumer demands and expectations. The client was looking at implementing certain methods which will help them reduce service time and drive customer satisfaction. Additionally, in order to achieve long-term success, the client wanted to build loyal consumers through a strategy of relationship marketing approaches. Quick Service Restaurant

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The Journey

Infiniti’s team of marketing strategy experts carried out extensive interviews and discussions with prominent stakeholders, to gain a detailed understanding of the current market scenario. Moreover, our experts were also successful in gathering information from primary sources including industry experts, researchers, consultants, and distributors. They also explored secondary sources like newsletters, business journals, and market research data.

The Solution Benefits and the Business Impact:

The solution’s offered by Infiniti’s marketing strategy experts assisted the client in improving customer loyalty through targeted ad campaigns. Our solutions also helped the client in identifying promotional strategies to enhance their profitability and maintain a successful business performance during the recession in an economy. The client was able to divide their end-consumers into navigable segments and develop effective campaigns based on their preferences. Based on a combination of past performance and future projections the client was able to set their goals. Furthermore, our solutions helped them develop a consistent level of brand recognition amongst the target segment.

The Future

Around the world, QSRs are investing tens of millions of dollars in offering mobile on-the-go service to their customers. Technology will continue to play a pivotal role in transforming the industry, as technology is one of the assets that aid in offering a seamless customer experience. Moreover, restaurant brands who understand their customers, capitalize on digital/technology investments and analytics, and seize upon the opportunity to engage customers in an extremely personalized way can drive increased dining frequency, check size, customer conversion, and loyalty.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the quick service restaurant sector

IR_RFP