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Market Entry Strategies

5 Digital Trends to Keep Track of in the Mining Industry

The past decade has been nothing less than a roller coaster ride for companies operating in the mining industry. Commodity prices have witnessed both historic highs and lows, and operational realities have shifted irrevocably in the face of the digital revolution. This year too, the mining industry is expected to witness an array of changes. Within the mining and metals industry, digitalization will be a force that changes the nature of companies and their interaction with employees, communities, government and the environment at every step of the value chain. Mining industry companies that embrace digital trends, can expect a more nimble and profitable business, with improved decision-making and increased employee empowerment. Furthermore, when designed and implemented in the right manner, digitalization can improve safety, health, and environmental impact. Thereby, reducing injuries, saving lives, lowering emissions and wastage, and increasing transparency and sustainability of the company. Here are some of the top digital trends that are shaping the future of the mining industry:Request Proposal

  • Artificial intelligence

Artificial intelligence is one of the most popular digital trends in the mining industry. It is expected to be the next big step in the mining industry’s digital transformation. Artificial intelligence is mainly concerned with smart computers that can undertake processes and react like human beings. It can help mining companies gain greater metallurgical precision by identifying promising drilling targets. Predictive modeling of ore-bodies and blast hole drill data can lead to more precise drilling targets, optimal blast, drill patterns, and improved ore fragmentation.

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Impact of Digital Innovation in the Mining Industry

Mining used to bring fortunes in the past. Not that the scenario has changed now, but the industry as a whole is under pressure due to falling commodity prices and existing mines reaching maturity. Additionally, many reports also state that mining industry is far less productive than it used to be a few years back. Although players in the mining industry are focusing to boost productivity by squeezing the maximum out of the available asset, it’s not a viable long-term solution. It’s not all dark and hazy for the mining industry though, digital and technological innovations Request Proposalare transforming key aspects of mining.

Productivity improvement

Over the past couple of decades, the mining industry has been experiencing a slight decline. The trend can be observed across commodities, geographies, and most mining companies. Although the decline is evident, the performance in this industry is also somewhat lackluster. As a result, most mining companies have trimmed expansion plans and refocused on increasing their operational efficiency. Digital innovation has assisted the mining industry to recover their productivity across the world. The improvement can be evident when compared to other industries such as upstream oil and gas, oil refining, and steel industry. Coordination of activities and smart planning are required to mitigate the uncertainty caused by external forces. Mining productivity can be improved by reducing errors and eliminating the variability wherever possible.

Nature of talent

As digital technologies continue to influence the industries worldwide, companies need to recruit a specialized workforce to operate autonomous machines and turn a mountain of data into valuable insights. As a result, the industry is no longer competing for traditionally skilled workers. They need young talent who is sharp in digital technologies with deep industry knowledge and the ability to improve productivity.

Employment dynamics

The future is now. Automation has been looming around for a long time but coupled with artificial intelligence, a significant number of manual jobs might be displaced. Such situation will impact a lot of local communities which is dependent on employment and also raises concerns about company’s CSR. On the hindsight, automation also paves way for new roles to be created and new job position to be filled. The demand for skilled labor well-versed with automation and digital innovation will be in high demand.

Optimization of equipment and material flow

Mining supply chain is a complicated affair which comprises of interdependent systems of fixed and mobile equipment. Executives in the mining industry have been using tools and metrics such as OEE to gauge operational improvements but fail to grasp the system complexity. Digital innovation has facilitated the scheduling and processing decision-making process by combining real-time data with advanced analytics. For instance, in the mine pit, using smart algorithms can optimize machine movements for maximum efficiency. Additionally, it can also look for hidden relationships between second and third order variables which boosts the plant yield of gold, phosphate, nickel, and other processed minerals.

To know more about how digital innovation has impacted the mining industry:

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Shaft Mining Client Taps Potential Market Opportunities using Market Segmentation Solution

Shaft mining

LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market segmentation solution for a shaft mining client. Top companies in the shaft mining industry are revamping their business models to improve their overall production capabilities. Also, companies have started adopting new technologies to identify potential value opportunities as the industry is shifting from a manufacturing-based business model to a more service-oriented business model.

“Market segmentation solutions help shaft mining firms to sub-divide the market based on commonalities to gain a competitive advantage. Furthermore, it also helps companies increase their focus on marketing resources through effective distribution channels, “says an expert at Infiniti Research.

 

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The solution offered helped the shaft mining client to tap potential market opportunities and streamlined their offerings across niche market segments. The solution also helped the client robustly segment the most profitable target group and accordingly allocated their resources to meet the requirements.

Additional Benefits of the Market Segmentation Solution

  • Identify ways to segment the market based on geography and preferences of the customers over specific products.
  • Comprehend the market attractiveness and devise actionable marketing strategies to meet customer requirements.
  • To know more, request a free proposal

To know more about how our market segmentation solution helped the shaft mining client

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Mining Industry Company Identifies the Potential Opportunities with the help of Market Assessment Solution

mining industry

LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market assessment solution for a mining industry client. The mining industry is slowly shifting from a manufacturing-based business model to a service-oriented business model. This has resulted in several companies adopting new technologies to identify potential value opportunities and make savvy deals.

 

“A market assessment solution helps companies in the mining industry to gather real-time market information about the competitors, the key demand analysis, pricing trends, and regional opportunities and challenges. Additionally, it also helps companies to refine the relationship with the customers and adequately allocate the marketing resources to enhance business performance. “says an expert at Infiniti Research.

 

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The solution offered helped the mining industry client to identify the market opportunities and expand their product offerings to niche target regions. The client was also able to assess the perceptions of the customers toward the products and adequately fine-tune their marketing resources to enhance the production capabilities.

Additional Benefits of The Market Assessment Solution

  • Analyze the potential risks and reduce the bottlenecks to enter the market.
  • Understand the challenges and opportunities and develop effective marketing initiatives.
  • To know more, request a free proposal

 


To know more about how our market assessment solution helped the Mining Industry Client

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Market Assessment

Infiniti’s Competitor Analysis Engagement Helps a Prominent Client in the Coal Mining Industry to Effectively Position their Products in the Market

With the rising usage of coal during the generation of electricity, the global coal mining industry has become a key contributor to the economic growth of countries across the globe. The emergence of coal as one of the leading energy sources is compelling companies to look for prominent ways to reduce energy poverty and achieve substantial economic growth. Moreover, the frequent changes in the climate and market dynamics are forcing companies to move towards clean technologies to further tackle greenhouse emissions and promote energy efficiency. The prominence of coal in a wide range of applications such as the production of steel, iron, power, and several others in the transportation industry will drive the growth of the coal mining industry.

Here are some of the factors that may influence the growth of the industry over the years.

  • Technological capabilities: As technologies continue to grow, it becomes essential for companies to stay abreast of new developments to enhance production efficiency. In the coal mining space, unavailability of the latest equipment can affect the extraction of coal from below the earth’s surface.
  • Illegal mining activities: In recent years, instances of illegal mining and coal exports have increased exponentially. With rising instances of malpractice, leading companies in the coal mining industry have started facing challenges when it comes to bridging the demand-supply concerns from the target audiences. Even after serious litigation, the act of illegal mining is still continuing.

To counter such challenges and analyze the competitors, leading organizations are leveraging competitor analysis solutions. Competitor analysis solutions focus on analyzing the strengths and weaknesses of businesses to gain a competitive advantage over the competitors.IR_Brochure

The Business Challenge

  • The client: A prominent client in the coal mining industry

A renowned client in the coal mining industry wanted to analyze the level of competition in the current landscape and devise effective marketing campaigns and strategies to maintain a foothold in the market. With the help of industry best practices, the client wanted to categorize the competitors based on their prominence and effectively tailor their resources to meet business requirements. Moreover, the client also wanted to leverage the use of latest innovations to refine their technical capabilities. The primary concern of the client was to identify the key risks and opportunities facing the organization and help increase the competitive maturity.

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Our Journey

To understand the level of competition in the coal mining space, the competitor analysis experts at Infiniti carried out extensive research comprising interviews and discussions with prominent stakeholders in the coal mining industry. Furthermore, to gain a business advantage over competitors, the industry experts also compiled information from reliable sources such as paid industry databases, trade shows, newsletters, and magazines.

The Solution Benefit and the Business Impact

The competitor analysis solution offered by Infiniti helped the client in the coal mining industry anticipate competitive activity and identify market disruptions and interpret events. The engagement helped the client launch new products and make better decisions about their product positioning strategy. The client in the coal mining industry was also able to accurate develop a SWOT analysis and understand the competitors’ selling points to market ideas. The competitor analysis engagement also offered insights on the strategies to enhance their sales performance.

The Future

The coal mining industry will witness exponential growth, especially in terms of innovations such as the development of automated vehicles powered by GPS technology. This technology will be able to complete the task of navigating and winding tunnels successfully. Moreover, the advent of additional technologies such as camera-based positioning systems and multi-sensor systems can further drive the growth of the industry over the years.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the coal mining industry.

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Infiniti’s Market Segmentation Assists a Shaft Mining Client Tap Potential Market Opportunities

In terms of volume, the most exploited commodities around the globe are coal, iron ore, potash, and bauxite.

Over the past few years, the global shaft mining industry is experiencing setbacks in terms of losses faced and low ROIs. Leading companies in the shaft mining industry are revamping their business models to enhance their overall production capabilities. Additionally, companies have started adopting new technologies to identify potential value opportunities as the industry is moving from a manufacturing-based business model to a more service-oriented business model. The growth of the shaft mining industry is mostly characterized by the rising demand for iron ore from the construction and transportation sectors.

Although the shaft mining industry is expected to proliferate over the next few years, certain factors are expected to hamper the growth of the industry. These factors include:

  • Technological innovations: Today, shaft mining companies have started using innovations in their production capabilities with the advances in technology to meet the end-user requirements. This trend is expected to pose a challenge to firms in this space as it is essential for players to stay up to date with the technological changes and to efficiently meet the business requirements.
  • The shortage of raw materials: The shaft mining industry is nearly reaching its saturation with exponential growth in mining activities around the globe over the last couple of years. This has led to an increase in supply shortages for the products and companies are forced to maintain consistency.

Several such factors are compelling firms in the shaft mining industry to leverage the use of market segmentation solutions. Market segmentation solutions help firms sub-divide the market based on commonalities to gain a competitive advantage. IR_BrochureThese solutions also help companies increase their focus on marketing resources through effective distribution channels.

The Business Challenge

  • The Client: Shaft mining industry player

The client, a leading shaft mining industry player with business units spread across the globe, wanted to profile and segment the market based on the customer preferences. The client also wanted to seek ways to identify the most profitable target segments and accordingly promote their offerings. Furthermore, the client wanted to comprehend the market attractiveness and devise actionable marketing strategies to meet customer requirements.

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The Journey

The market segmentation experts at Infiniti carried out extensive interviews and discussions with leading stakeholders within the shaft mining industry space to gain a deeper understanding of customer preferences. Infiniti’s market segmentation experts further gathered information across a wide array of proprietary sources such as trade promotions, industry forums, and company presentations in the mining industry to adequately allocate resources to the desired segments.

The Solution Offered and the Business Impact

With the help of Infiniti’s market segmentation solution, the shaft mining client tapped potential market opportunities and streamlined their offerings across niche market segments. The client also robustly segmented the most profitable target group and accordingly allocated their resources to meet their requirements. Furthermore, the client sought out ways to segment the market based on geography and preferences of the customers over specific products.

The Future

Technology is not just a factor in the future of shaft mining operations; it is also impacting the market for mining’s outputs, often faster than companies can respond. For instance, the growing use of smartphones, tablets, and batteries has seen shares in rare earth and lithium miners skyrocket, while the price for thermal coal was recently bumping along at historic lows.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the shaft mining industry

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Competitive Intelligence Helps a Prominent Drilling Rig Manufacturer Enhance Risk Management Capabilities

Over the past few years, drilling rig companies have started experiencing setbacks in terms of losses faced and low return on investments. Prominent players in the drilling rig industry are redefining their business models to improve their production capabilities. Moreover, the drilling rig industry is moving from a manufacturing-based business model to a more service-oriented business model. As a result, firms operating in this industry space have started adopting new technologies to identify potential value opportunities. The growth of the drilling rig industry is characterized by the increasing mining and oil and gas extraction activities around the whole.

Although the drilling rig industry is expected to exhibit substantial growth in the coming years, some factors may influence the growth of the industry.

  • Innovations: Many drilling rig companies are in the early stage of growth and are relying on outdated techniques to meet the end-user requirements. However, companies have started using innovations in their production capabilities due to the advances in technology. As a result, it becomes essential for prominent players in this industry to stay ahead of the curve and meet the business requirements.
  • The scarcity of raw materials: With the exponential growth in mining activities over the last couple of years, there are supply shortages for the products among the end-user As a result, firms are forced to maintain supply consistency in their products and services offered.

Many such factors are compelling drilling rig firms to leverage the use of competitive intelligence solutions. Competitive intelligence solutions assist companies in identifying competitive opportunities and trends to discover any potential functionality gaps to enhance their business performance. IR_BrochureAdditionally, these solution help firms increase their focus on benchmarking their products and services offered with that of their direct competitors.

The Business Challenge

  • The Client: Drilling rig manufacturer

The client, a leading drilling rig manufacturer with business operations spread across the globe, wanted to gain a clear understanding of the competitor protocols and strategically position their product and service offerings. The client also wanted to gain recommendations on developing robust marketing strategies and look for promising solutions to achieve a surge in growth and increase profits. Additionally, with the help of competitive intelligence solution, the client wanted to minimize their exposure to risk and improve their overall commercial performance.

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The Journey

To help the drilling rig manufacturer analyze the competitive structures and market environments, Infiniti Research’s competitive intelligence specialists carried out extensive interviews and research with prominent stakeholders across the drilling rig segment. The experts also gathered information from various secondary sources such as company presentations, industry forums, and paid industry databases to help the client refine their current product groups.

The Solution Offered and the Business Impact

The drilling rig manufacturer gained an accurate view of the competitors and their product and service offerings with the help of Infiniti’s competitive intelligence solution. The solution also helped the client gain insights into the competitive scenario of the industry to stay ahead of the competitors and strengthen their market presence.

The Future

Over the next few years, the drilling rig industry players must look to adopt technologies and processes to streamline their operations due to the rise in mining and oil and gas extraction activities. Additionally, the future of this industry is expected to be marked by innovations such as automation in discovery, exploration, extraction, and processing activities.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the drilling rig industry.

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Market segmentation

Market Assessment Assists a Prominent Mining Company to Identify the Potential Opportunities

Mining companies over the past couple of years have experienced a tragic set back in terms of losses faced and low return on investments. Prominent mining companies are redefining their business models to accommodate short-term decisions and improve their production capabilities. As the mining industry is shifting from a manufacturing-based business model to a service-oriented business model, companies have started adopting new technologies to identify potential value opportunities and make savvy deals. The growth of the mining industry is characterized by the increasing demand for iron ore from the construction industry and the transportation sector.

Although the mining industry will exhibit substantial growth over the next couple of years, some factors may influence the growth of the industry.

  • The scarcity of raw materials: The mining industry has nearly reached its saturation with exponential growth in mining activities over the last couple of years. This has led to an increase in the supply shortages for the products among the end user segments, where businesses are forced to maintain supply consistency in their products offered.
  • Innovations: Many mining companies are in the early stage of growth, and are relying on primitive techniques to meet the end-user requirements. With advances in technology, the competitors in the market have started using innovations in their production capabilities. So, it becomes essential for the prominent companies in the mining industry to stay ahead of the curve and meet the business requirements.

To counter such challenges and understand the market requirements, organizations are leveraging market assessment solutions. A market assessment solution helps businesses ascertain real-time market information in terms of the competitors, the key demand analysis, pricing trends, and regional opportunities and challenges. The market assessment solution also assists businesses to refine the relationship with the customer base and adequately allocate the marketing resources to enhance business performance.IR_Brochure

The Business Challenge

  • The client A renowned mining company

The client, a prominent mining company with numerous production units spread globally, wanted to understand the market potential and devise effective ways to assess the needs, expectations, standards of the target customers. With the help of our market assessment study, the client wanted to understand the challenges and opportunities and develop effective marketing initiatives to effectively reach out to the target audience. The primary concern of the client was to assess the potential risks and reduce the bottlenecks to enter the market.

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Our Journey

To ensure the implementation of new marketing initiatives and meet the expectations of the client, the market assessment experts at Infiniti followed a scrupulous research methodology comprising of interviews and discussions with prominent stakeholders in the mining industry. Moreover, to assess the potential risks in the mining industry, the market assessment experts at Infiniti also compiled information across a wide array of reliable sources such as trade shows, paid industry databases, and company presentations.

The Solution Benefits and the Business Impact

The market assessment solution offered by Infiniti helped the mining company identify the market opportunities and expand their product offerings to niche target regions. Moreover, the client was able to assess the perceptions of the customers toward the products and adequately fine-tune their marketing resources to enhance their production capabilities. The market assessment solution also helped the client in the mining industry efficiently meet the needs, expectations, and standards of the customers.

The Future

As the demand for mining increases, the mining industry players should adopt technologies and processes to streamline their operations. The future of the mining industry will be marked by innovations such as automation in exploration, discovery, extraction, and processing. The mining industry will also witness the adoption of technologies such as steam-powered mine hosts and shelf excavation systems.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the mining industry

IR_RFP


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Customer Engagement Helps a Leading Mining Company Bridge the Communication Gap Through Various Channels of Correspondence

At present, due to recent fluctuations in the commodity prices, mining companies are on the verge of re-organizing their capital investments. Also, with the growing shift toward innovations and the presence of new entrants, leading mining companies are relying on effective customer engagement to develop better price strategies. In the manufacturing space, mining companies are stepping out of their comfort zone to foster customer loyalty and awareness. With the help of an effective customer engagement strategy, renowned mining companies can effectively curb churn rates by prolonging the customer journey. To stay competitive in today’s dynamic market space, customer engagement becomes indispensable for mining companies to create value for the customers while improving their overall profit margins. Moreover, marketers across the mining industry are relying on customer engagement solutions to increase customer satisfaction and loyalty.

To ensure superior customer experience and better serve customers, renowned mining companies are approaching organizations like Infiniti Research. With years of expertise in offering a plethora of services, Infiniti’s customer engagement solution helps the client provide robust customer services around the clock and better understand their needs to spur sales.

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The Business Challenge

Like most other mining companies, a renowned firm in the mining industry was facing challenges identifying the potential customers and improving customer retention capabilities. The mining industry client wanted to build a strong customer engagement strategy to refine their prevailing customer relationship and provide real-time, personalized experiences to target customers. With the help of Infiniti’s customer engagement solution, the client wanted to measure customer sentiment and predict future loyalty. The primary objective of the engagement was to keep the customers engaged and plan future customer engagement activities to spur the sales of equipment and services.

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Our Approach

To profile potential customers and build a robust retention strategy, Infiniti’s customer engagement experts carried out extensive qualitative and quantitative research and engaged with prominent stakeholders in the mining space. With an aim to enhance marketing effectiveness, the customer engagement experts also compiled information across a wide array of secondary sources including newsletters, industry forums, and company presentations.

Benefits of Customer Engagement Solutions:

  • Ensured a steady flow of raw materials and further down to the supply chain
  • Increased productivity, profitability, and further enhanced operational efficiency
  • Improved communication by delivering consistent news and information
  • Gained real-time feedback on the products and enhanced operational efficiency
  • Reached out more niche target segments and streamlined their product offerings

Benefits of Our Integrated Approach

The customer engagement solution offered by Infiniti helped the client transform and simplify operations across finance, sales, and the supply chain. With the help of the engagement, the client was able to profile potential customers and drive customer loyalty and enhance the lifetime value of each customer. Moreover, the customer engagement study also helped the mining industry firm to proactively determine customers tastes and preferences and position their products and services accordingly.

Want to know how we can help mining companies spur revenues?

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A Beginner’s Guide to Popular Equipment in the Mining Industry

The mining industry could prove to be a dangerous workplace if you do not have the appropriate training or knowledge in handling the equipment and machinery involved. Each type of mining equipment comes with a set of mining activities that it specializes in. The type of mining equipment used varies depending on whether the work being carried out is above or below the ground level, or if the mining is done for gold, metals, coal, or crude oil. Curious to know more about the types of mining equipment and how they can be successfully employed in mining? Here are a few common types of equipment used in the mining industry and their applications:
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Mining Drills

Mining drills are one of the most commonly used mining equipment for underground mining operations. Underground mining is carried out when the minerals or rocks are located at a fair distance below the ground level. Drilling helps to separate the minerals from the overburden material; these are then brought to the surface using underground specialized mining equipment like trucks, loaders, diggers, etc.

Blasting Tools

Blasting tools are an essential part of the mining industry. They are used to break down and fracture materials by deploying a calculated amount of explosive to separate the required product and minerals from the waste material. Once the blasting is done, an excavator is used to extract the blasted rocks and other debris.

Earth Movers

Earth movers are one of the common equipment used in the mining industry for above the ground mining. They are specifically designed to work on large earth moving and mining projects to make the process faster and more practical. Earth movers are commonly used for digging, pushing, and transporting the earth using the specialized skills of an operator.

Crushing Equipment

Crushing equipment is used in the mining industry to crush the rocks and the stone. They are designed to achieve maximum productivity and high reduction rate. Crushing equipment are designed to perform a variety of jobs and hence come in different types. Crushing equipment is configured to break down the hard rock matter or gravel to a manageable size to facilitate transportation or conveying.

To know more about the equipment used in the mining industryAsk an analyst

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