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Metals and mining

Market Intelligence Engagement to Support US Expansion Strategy for a Metals and Mining Company

Metals and Mining Industry Overview

The rise in infrastructure development and automotive production are expected to drive the growth of the global metals and mining industry. In addition, increasing demand for base metals in the electrical and electronics sector is projected to remain a key growth driver. On the other side, market volatility, resource scarcity, talent shortage, and environmental mandates are increasing challenges for companies operating in the metals and mining industry. Owing to such challenges, companies in the metals and mining industry are in the need to re-think the way they operate. Also, metals and mining companies must seize the profitable opportunities offered by digital technologies to raise productivity and cut costs.

Today, companies in the mining industry are subject to stricter and more costly regulatory requirements in all areas of operations. Is your company prepared to meet compliance standards and changes pertaining to industry regulations? If not, our market intelligence experts can help you to understand the impact of emerging regulations in a new or existing market. Request a FREE proposal today!

Business Challenge

The client is a metals and mining company based out of Germany. The company provided base metals to construction, electronics, and electrical companies throughout Germany.

Our client, a well-known metals and mining company, chose to expand its business operations to the United States. Although the US was one of the most profitable markets for mining companies, rising market volatility, resource scarcity, skill shortages, and complexity of the US legislative environment posed severe challenges for the client. Before investing a huge sum into their US expansion project, they wanted to review potential barriers to market entry, assess profitable opportunities in the market, and identify competitors’ offerings. They chose to partner with Infiniti Research to leverage their expertise in offering market intelligence solution.

Top challenges faced by the client were:

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Metals and mining company challenge #1: Market volatility and weak global demand

Although the surge in demand for metals and minerals are encouraging mining companies to ramp up production volumes, sudden drop in prices are resulting in steep decline in profits. The client, therefore, wanted to thoroughly analyze the US metals and mining market conditions and consistently predict commodity demand or price fluctuations.

Metals and mining company challenge #2: Resource scarcity and quality

As resources are becoming scarce, companies in the US metals and mining industry are necessitated to push new frontiers of exploration and establish mines in off-grid locations. The client, therefore, wanted to understand how the top companies in the US metals and mining industry managed resource scarcity challenges and improved efficiency.

Metals and mining company challenge #3: Talent shortage

The shortage of technically skilled labor including project designers, mining geologists, and engineers posed severe challenges for companies in the US metals and mining industry. The client, therefore, wanted to evaluate the capital requirement for recruiting skilled labor in the US.

Owing to unexpected volatility in commodity prices, many metals and mining companies had to close down operations or make serious cuts in the size of their workforce. Our market intelligence solution can help you to keep pace with market changes and adapt to the fast-changing marketplace. Contact us today.

Our Approach

The experts at Infiniti Research adopted a five-phased approach that involved:

CaptureMarket opportunity analysis to gain insights into the current market scenario and forecast future market changes

Competitive intelligence engagement to analyze the top companies in the US metals and mining industry. This phase of the engagement also involved analyzing competitors’ product offerings, capabilities, marketing initiatives, and capital investment.

Customer intelligence engagement to understand the factors that influences customer decision and assess their demands to better align products to their needs.

Market entry strategy to understand barriers to market entry and identify the best route to enter the US metals and mining industry.

Technology assessment to identify cost-effective technologies in the US metals and mining industry.

Results Obtained

The insights obtained from Infiniti’s market intelligence engagement helped the client to thoroughly analyze the US metals and mining market changes and industry developments. Also, the client was able to consistently predict commodity demand or price movements.

In addition, by gathering competitive insights, the client was able to understand how the top companies in the US metals and mining industry tackled the rising industry challenges and managed resource scarcity issues. The client was also able to identify the cost-effective technologies and processes undertaken by their competitors to enhance business efficiency.

The client chose to partner with a third-party service provider in order to limit the costs and risks associated with setting up new production and distribution center in the US. The client was able to successfully establish their operations in the US metals and mining industry. Besides, they were able to efficiently invest into cost-effective technologies and enhance operational efficiency.

Within two years of entering the US metals and mining industry, the client was able to exceed their sales expectation and increase profit margins by 31%.

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metals and mining

Major Trends that Will Reshape the Future of Metals and Mining Sector

The metals and mining sector is currently recovering from one of the most difficult periods that it has encountered in decades. Due to increasing market volatility and downturn in commodity prices, now cost cuts, automation, and improved operational efficiency have become the new normal for the survival of metals and mining companies in the long-run. Furthermore, the industry has also been subject to several additional challenges including issues relating to regulation, geopolitical risks, and legal restrictions. Despite all these roadblocks, the metals and mining sector is expected to witness positive growth in the next couple of years owing to the increasing demand. Experts at Infiniti have identified key drivers that will transform the future of companies in the metals and mining industry in the years to come.

How can you integrate operations and facilities to achieve better performance from resource to market?? Request a free proposal to know how our solutions can help!

Metals and mining industry overview: key trends to expect

metals and miningTransition to low-carbon economy

In order to meet the current energy transition, the demand for most minerals are expected to be on the rise. Furthermore, given the fact that low-emission energy and transportation systems are more mineral-intensive than their fossil fuel-based counterparts, the transition to energy-efficient options provides a great opportunity for the mining sector. Mining sector companies that power their operations with renewable energy, operate electric or hydrogen-powered truck fleets, and integrate recycling in their value chains will be best placed to sell low-carbon premium minerals.

New financing and production models

Companies in the metals and mining sector are trying to limit risks. As a result, new financing and production models will become more common in the coming years. Financing solutions such as royalty and metal stream agreements that are aimed at reducing the burden on the balance sheets of metals and mining companies will continue to gain momentum.

From energy and sustainability consulting to optimizing the life cycle of your assets, our services are designed to meet your business needs. Get in touch with our experts for more insights.

Geopolitical and economic risks

Metals and mining companies must gain a comprehensive understanding of the geopolitical and economic risks in their market. Factors such as resistance to globalization and free trade are creating a direct impact on the metals and mining sector. Furthermore, import restrictions on semi-finished products including steel and aluminium are at the spotlight of recent trade disputes. Such trade disputes and wars are likely to dampen global commodity demand and disrupt the value chain of mining and metals companies.

Revamping employee base

Modern companies in the metals and mining sector can revamp their employee base by maintaining an open dialogue culture in their organization. Furthermore, due to constantly evolving technology and business models, companies in the metals and mining sector will be required to develop new skills to sustain. Retraining and transitioning programs should be planned by companies in the metals and mining industry to attract new talent as well as to channelize the efforts of their employees to the changing market expectations.

Achieve more with our dedicated market intelligence solutions. Learn more about how our solutions can help your business

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Impact of Digital Innovation in the Mining Industry

Mining used to bring fortunes in the past. Not that the scenario has changed now, but the industry as a whole is under pressure due to falling commodity prices and existing mines reaching maturity. Additionally, many reports also state that mining industry is far less productive than it used to be a few years back. Although players in the mining industry are focusing to boost productivity by squeezing the maximum out of the available asset, it’s not a viable long-term solution. It’s not all dark and hazy for the mining industry though, digital and technological innovations Request Proposalare transforming key aspects of mining.

Productivity improvement

Over the past couple of decades, the mining industry has been experiencing a slight decline. The trend can be observed across commodities, geographies, and most mining companies. Although the decline is evident, the performance in this industry is also somewhat lackluster. As a result, most mining companies have trimmed expansion plans and refocused on increasing their operational efficiency. Digital innovation has assisted the mining industry to recover their productivity across the world. The improvement can be evident when compared to other industries such as upstream oil and gas, oil refining, and steel industry. Coordination of activities and smart planning are required to mitigate the uncertainty caused by external forces. Mining productivity can be improved by reducing errors and eliminating the variability wherever possible.

Nature of talent

As digital technologies continue to influence the industries worldwide, companies need to recruit a specialized workforce to operate autonomous machines and turn a mountain of data into valuable insights. As a result, the industry is no longer competing for traditionally skilled workers. They need young talent who is sharp in digital technologies with deep industry knowledge and the ability to improve productivity.

Employment dynamics

The future is now. Automation has been looming around for a long time but coupled with artificial intelligence, a significant number of manual jobs might be displaced. Such situation will impact a lot of local communities which is dependent on employment and also raises concerns about company’s CSR. On the hindsight, automation also paves way for new roles to be created and new job position to be filled. The demand for skilled labor well-versed with automation and digital innovation will be in high demand.

Optimization of equipment and material flow

Mining supply chain is a complicated affair which comprises of interdependent systems of fixed and mobile equipment. Executives in the mining industry have been using tools and metrics such as OEE to gauge operational improvements but fail to grasp the system complexity. Digital innovation has facilitated the scheduling and processing decision-making process by combining real-time data with advanced analytics. For instance, in the mine pit, using smart algorithms can optimize machine movements for maximum efficiency. Additionally, it can also look for hidden relationships between second and third order variables which boosts the plant yield of gold, phosphate, nickel, and other processed minerals.

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Infiniti’s Market Segmentation Assists a Shaft Mining Client Tap Potential Market Opportunities

In terms of volume, the most exploited commodities around the globe are coal, iron ore, potash, and bauxite.

Over the past few years, the global shaft mining industry is experiencing setbacks in terms of losses faced and low ROIs. Leading companies in the shaft mining industry are revamping their business models to enhance their overall production capabilities. Additionally, companies have started adopting new technologies to identify potential value opportunities as the industry is moving from a manufacturing-based business model to a more service-oriented business model. The growth of the shaft mining industry is mostly characterized by the rising demand for iron ore from the construction and transportation sectors.

Although the shaft mining industry is expected to proliferate over the next few years, certain factors are expected to hamper the growth of the industry. These factors include:

  • Technological innovations: Today, shaft mining companies have started using innovations in their production capabilities with the advances in technology to meet the end-user requirements. This trend is expected to pose a challenge to firms in this space as it is essential for players to stay up to date with the technological changes and to efficiently meet the business requirements.
  • The shortage of raw materials: The shaft mining industry is nearly reaching its saturation with exponential growth in mining activities around the globe over the last couple of years. This has led to an increase in supply shortages for the products and companies are forced to maintain consistency.

Several such factors are compelling firms in the shaft mining industry to leverage the use of market segmentation solutions. Market segmentation solutions help firms sub-divide the market based on commonalities to gain a competitive advantage. IR_BrochureThese solutions also help companies increase their focus on marketing resources through effective distribution channels.

The Business Challenge

  • The Client: Shaft mining industry player

The client, a leading shaft mining industry player with business units spread across the globe, wanted to profile and segment the market based on the customer preferences. The client also wanted to seek ways to identify the most profitable target segments and accordingly promote their offerings. Furthermore, the client wanted to comprehend the market attractiveness and devise actionable marketing strategies to meet customer requirements.

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The Journey

The market segmentation experts at Infiniti carried out extensive interviews and discussions with leading stakeholders within the shaft mining industry space to gain a deeper understanding of customer preferences. Infiniti’s market segmentation experts further gathered information across a wide array of proprietary sources such as trade promotions, industry forums, and company presentations in the mining industry to adequately allocate resources to the desired segments.

The Solution Offered and the Business Impact

With the help of Infiniti’s market segmentation solution, the shaft mining client tapped potential market opportunities and streamlined their offerings across niche market segments. The client also robustly segmented the most profitable target group and accordingly allocated their resources to meet their requirements. Furthermore, the client sought out ways to segment the market based on geography and preferences of the customers over specific products.

The Future

Technology is not just a factor in the future of shaft mining operations; it is also impacting the market for mining’s outputs, often faster than companies can respond. For instance, the growing use of smartphones, tablets, and batteries has seen shares in rare earth and lithium miners skyrocket, while the price for thermal coal was recently bumping along at historic lows.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the shaft mining industry

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Competitive Intelligence Helps a Prominent Drilling Rig Manufacturer Enhance Risk Management Capabilities

Over the past few years, drilling rig companies have started experiencing setbacks in terms of losses faced and low return on investments. Prominent players in the drilling rig industry are redefining their business models to improve their production capabilities. Moreover, the drilling rig industry is moving from a manufacturing-based business model to a more service-oriented business model. As a result, firms operating in this industry space have started adopting new technologies to identify potential value opportunities. The growth of the drilling rig industry is characterized by the increasing mining and oil and gas extraction activities around the whole.

Although the drilling rig industry is expected to exhibit substantial growth in the coming years, some factors may influence the growth of the industry.

  • Innovations: Many drilling rig companies are in the early stage of growth and are relying on outdated techniques to meet the end-user requirements. However, companies have started using innovations in their production capabilities due to the advances in technology. As a result, it becomes essential for prominent players in this industry to stay ahead of the curve and meet the business requirements.
  • The scarcity of raw materials: With the exponential growth in mining activities over the last couple of years, there are supply shortages for the products among the end-user As a result, firms are forced to maintain supply consistency in their products and services offered.

Many such factors are compelling drilling rig firms to leverage the use of competitive intelligence solutions. Competitive intelligence solutions assist companies in identifying competitive opportunities and trends to discover any potential functionality gaps to enhance their business performance. IR_BrochureAdditionally, these solution help firms increase their focus on benchmarking their products and services offered with that of their direct competitors.

The Business Challenge

  • The Client: Drilling rig manufacturer

The client, a leading drilling rig manufacturer with business operations spread across the globe, wanted to gain a clear understanding of the competitor protocols and strategically position their product and service offerings. The client also wanted to gain recommendations on developing robust marketing strategies and look for promising solutions to achieve a surge in growth and increase profits. Additionally, with the help of competitive intelligence solution, the client wanted to minimize their exposure to risk and improve their overall commercial performance.

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The Journey

To help the drilling rig manufacturer analyze the competitive structures and market environments, Infiniti Research’s competitive intelligence specialists carried out extensive interviews and research with prominent stakeholders across the drilling rig segment. The experts also gathered information from various secondary sources such as company presentations, industry forums, and paid industry databases to help the client refine their current product groups.

The Solution Offered and the Business Impact

The drilling rig manufacturer gained an accurate view of the competitors and their product and service offerings with the help of Infiniti’s competitive intelligence solution. The solution also helped the client gain insights into the competitive scenario of the industry to stay ahead of the competitors and strengthen their market presence.

The Future

Over the next few years, the drilling rig industry players must look to adopt technologies and processes to streamline their operations due to the rise in mining and oil and gas extraction activities. Additionally, the future of this industry is expected to be marked by innovations such as automation in discovery, exploration, extraction, and processing activities.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the drilling rig industry.

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market segmentation

Metals Market Risk Assessment: How Infiniti Helped a Large Firm Realign Their Product Offerings to Meet the Rising Consumer Demands

Of all the metals, aluminum counts as the most important non-ferrous metal, as well as the most abundant metal found in the Earth’s crust.

The global metals market typically comprises of establishments engaged in the manufacturing of metals, including base metals, precious metals, and aluminum. Over the past few years, the metals market has started to reshape owing to the disruptive forces of technology, the threat of new entrants, and political changes across the globe. As a result, leading organizations the metals market space have started investing highly in technologies to automate operations, improve the quality of the products offered, and drive efficiencies. Although the metal market is driven by the rise in the demand for metals among the end-user segments such as automobiles, heavy machinery and equipment, and construction, several factors are expected to influence the growth of the market. The factors include:

  • Volatility in the price of raw materials: The recent economic slowdown has dramatically affected the prices of raw materials used to manufacture end products. As a result, it becomes essential for the metals market players to increase investments to maintain consistency in their offerings.
  • Lack of supply chain visibility: Disruption in the supply chain is one of the major concerns for metals market players as it is one of the main aspects to bridge the demand-supply concerns. A lack of visibility in the supply chain process will hamper the overall operations and performance in terms of planning and execution. As a result, organizations are finding it essential to effectively respond to supply chain disruptions while maintaining the quality of the offerings.

Many such factors are compelling firms to leverage the use of robust industry risk assessment solutions. Industry risk assessment solutions help firms comprehend the relative risks involved while entering new markets within a specific geographic area. IR_BrochureThe risk assessment solutions also help companies to increase their focus on understanding the opportunities and accordingly position their offerings.

The Business Challenge

  • The Client: A metals market client

The client, a leading player in the metals market with business operations spread across the US, wanted to understand the relative risk across the industry and determine the opportunities to position their offerings based on the target audiences efficiently. With the help of the industry risk assessment, the client also wanted to seek ways to enhance the time to market of the products being offered. Moreover, the primary objective for the client was to reduce the supply disruptions and reach out to their target audience seamlessly.

Want more information about our industry risk assessment solutions?

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Our Approach

The industry risk assessment experts at Infiniti followed an extensive research methodology to comprehend the potential risks in the metals market. The research methodology comprised of interviews and discussions with prominent stakeholders in the metals market space. The experts also compiled information from secondary sources such as industry databases and company presentations in the metals market.

The Solution Benefits and the Business Impact

With the help of Infiniti’s industry risk assessment solution, the client was able to analyze the risks involved while entering new markets in the US. The client also sought ways to realign their offerings to meet the rising consumer demands and accordingly allocated the resources to meet the business requirements. Realized savings in operational cost by 13%.

The Future

The future of the metals market is expected to be influenced by innovations and automation, which will play a fundamental role in the production of metals. Additionally, advancements in technologies and the growing popularity of robotics are expected to drive the growth of the metals market over the next couple of years.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the metals market.

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market intelligence

Market Assessment Study: How Infiniti Helped a Metal Fabrication Company Define their Tactical Actions

At present, companies in the manufacturing industry are concerned about addressing issues pertaining to pricing and profitability. Also, with the recent shift toward innovations, leading companies in the metal fabrication market are looking for reliable solutions that can help improve their profit margins and assess the current and future business scenario. In the metal fabrication market, manufacturing companies are focusing on expansion to develop their market presence and penetrate across niche market segments. Additionally, to better understand the market landscape, especially in terms of the economic environment and the barriers to entry, renowned companies in the manufacturing industry are approaching companies like Infiniti. 

Infiniti’s market assessment studies help clients gain strategic insights on real-time market information and predict the entry of new companies. Our market assessment solutions also help renowned metal fabrication companies identify the most profitable market segments and refine their relationship with the customer base to improve profitability.
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The Business Challenge

A renowned metal fabrication company was facing certain challenges obtaining relevant market insights and efficiently addressing end-user requirements. The client wanted to gain an understanding of the demographics to create robust value framing strategies. Moreover, with the help of market assessment, the metal fabrication client wanted to identify the regional opportunities and devise a robust go-to-market approach. The primary objective of the engagement was to profile potential customer segments and implement appropriate marketing initiatives to enhance business performance.
IR- metal industries

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Our Approach

To understand the current market landscape, Infiniti’s market assessment experts carried out extensive qualitative and quantitative research and identified the prominent stakeholders in the metal fabrication market. Furthermore, to address the specific category requirements of the metal fabrication company, the experts compiled information from a wide array of secondary sources such as paid industry databases, company presentations, and industry forums.

Benefits of the Market Assessment Study

  • Profiled the most profitable target segments and devised the best possible market strategy for the metal fabrication company
  • Communicated effectively with the business stakeholders and identified opportunities
  • Identified the current market position of the metal fabrication company and identified key competitors
  • Implemented a strategy to increase market shares in each target vertical
  • Profiled the prominent competitors in the metal industries space and created a SWOT analysis

Benefits of Our Integrated Approach

The market assessment study offered by Infiniti helped the client understand the different factors that have a potential impact on the bottom line. Furthermore, the engagement also helped the client gain an overall projection of manufacturing industry and its key segments. With the help of this market assessment study, the metal fabrication client was also able to gain deep dive insights into the regional economy and the workforce requirements.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the metal fabrication market

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Metal Fabrication

Infiniti’s Market Segmentation Helps a Leading Metal Fabrication Manufacturing Client Enhance Competitiveness and Profitability

At present, the advent of new technologies and the presence of new entrants are moving the metal fabrication manufacturing industry toward a more profitable environment. In the metal fabrication manufacturing space, firms are looking to reinforce and invest in innovations to better serve the mechanical, automotive, and construction industries. Consequently, leading metal fabrication manufacturers across the globe have started leveraging the use of market segmentation solutions to target the right audience and position their products effectively. These solutions help firms target new customers by offering attractive and innovative product and service offerings.

Additionally, with the help of market segmentation solutions, metal fabrication manufacturers can proactively focus on their marketing efforts and analyze appropriate target customers. Renowned metal fabrication manufacturers are approaching companies like Infiniti Research to identify niche target groups and aggressively market the products. Infiniti’s market segmentation experts help firms segment the market based on user preferences and implement a successful marketing campaign. Furthermore, firms operating in the metal fabrication manufacturing space can further leverage market segmentation solutions to improve their competitiveness and profitability across geographies.

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The Business Challenge

A renowned manufacturer specializing in metal fabrication was facing predicaments in positioning their products and services across niche markets. The client, a leading manufacturing metal fabrication firm, also faced challenges in understanding the current market scenario and accordingly develop positioning strategies for their products and services. As a result, they wanted to leverage the use of Infiniti’s market segmentation solutions to meet the ever-increasing customer’s demands and requirements across business units.

Our Approach

The client, a renowned manufacturer, specializing in metal fabrication approached Infiniti to devise robust initiatives to improve competitiveness and profitability and remain competitive in this intensely competitive environment. Infiniti’s market segmentation experts tailored a blended research approach comprising of interviews and discussions with leading stakeholders in the metal fabrication manufacturing space. Furthermore, to analyze the level of competition in the industry space, the experts also gathered data from various exclusive resources such as paid industry databases, company presentations, and media platforms.

Our market intelligence analysts can help you to keep pace with changes in the market. Contact us to know how we can help you to navigate the challenging market landscape. 

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Business Outcome

The client, a leading metal fabrication firm, was able to develop a robust marketing plan to enter, evaluate their core competencies, and create a stronger foothold across niche markets segments within the industry space. Additionally, the client was able to categorize the target segments in terms of most profitable customers and cater to their specific needs.

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A Beginner’s Guide to Popular Equipment in the Mining Industry

The mining industry could prove to be a dangerous workplace if you do not have the appropriate training or knowledge in handling the equipment and machinery involved. Each type of mining equipment comes with a set of mining activities that it specializes in. The type of mining equipment used varies depending on whether the work being carried out is above or below the ground level, or if the mining is done for gold, metals, coal, or crude oil. Curious to know more about the types of mining equipment and how they can be successfully employed in mining? Here are a few common types of equipment used in the mining industry and their applications:
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Mining Drills

Mining drills are one of the most commonly used mining equipment for underground mining operations. Underground mining is carried out when the minerals or rocks are located at a fair distance below the ground level. Drilling helps to separate the minerals from the overburden material; these are then brought to the surface using underground specialized mining equipment like trucks, loaders, diggers, etc.

Blasting Tools

Blasting tools are an essential part of the mining industry. They are used to break down and fracture materials by deploying a calculated amount of explosive to separate the required product and minerals from the waste material. Once the blasting is done, an excavator is used to extract the blasted rocks and other debris.

Earth Movers

Earth movers are one of the common equipment used in the mining industry for above the ground mining. They are specifically designed to work on large earth moving and mining projects to make the process faster and more practical. Earth movers are commonly used for digging, pushing, and transporting the earth using the specialized skills of an operator.

Crushing Equipment

Crushing equipment is used in the mining industry to crush the rocks and the stone. They are designed to achieve maximum productivity and high reduction rate. Crushing equipment are designed to perform a variety of jobs and hence come in different types. Crushing equipment is configured to break down the hard rock matter or gravel to a manageable size to facilitate transportation or conveying.

To know more about the equipment used in the mining industryAsk an analyst

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IR29

Leveraging Infiniti’s Brand Strategy Helps a Leading Metal Manufacturing Client Reinforce their Position in the Australian Market

At present, the disruptive forces of technology and presence of new entrants are moving the mining industry toward a more pricing and profitable environment. In the metal manufacturing space, savvy companies are looking to strengthen and invest in innovations to better serve the automotive, mechanical, and construction industries. While the recent recession had an adverse effect on the overall manufacturing industry, renowned companies in the metal manufacturing space have started facing the need for a robust brand strategy to capture significant market shares. With the help of brand strategy, leading firms can successfully generate revenues and further create a strong brand equity. A well-defined and executed brand strategy helps renowned manufacturing firms directly connect to the consumer needs, emotions, and competitive environments.

To enhance their brand awareness and efficiently drive growth, renowned firms in the metal manufacturing space are approaching companies like Infiniti Research. With years of expertise in offering a plethora of services, Infiniti’s brand strategy helps leading firms in the metal manufacturing space demand measurable growth and enhance their ROI.

The Business ChallengeIR_Brochure

A renowned metal manufacturing client with a considerable number of units spread across the globe was facing certain predicaments differentiating its products with that of the competitors. The client wanted to leverage Infiniti’s brand strategy to reinforce their position in the Australian market. Moreover, the metal manufacturing firm wanted to quantify the value and authenticity of the organization and drive effective marketing campaigns to improve brand awareness. The primary objective of the engagement was to gain a holistic view of the competitive landscape, market position, and customer expectations.

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Our Approach

To fine-tune marketing strategies and maximize competitiveness, Infiniti’s brand strategy experts carried out extensive research methodology with promising stakeholders in the metal manufacturing space. To enhance brand awareness, the brand strategy experts also compiled information from sources such industry forums, company presentations, and newsletters.

Benefits of the Brand Strategy Solution:

  • Gained better clarity into the competitive landscape and enhanced the brand’s performance
  • Improved brand recognition, built credibility, and increased advertising effectiveness
  • Identified the short-term and long-term goals and refined brand equity
  • Understood the strengths, weaknesses, competition, and target audience
  • Identified brand’s value proposition and improved brand positioning

Benefits of Our Integrated Approach

The brand strategy solution offered by Infiniti helped the metal manufacturing firm gain a keen understanding of the channels such as digital, social, and mobile marketing and gain a sustainable competitive advantage. Also, the branding engagement helped the client deliver the value that the customers desire in the Australian market. Moreover, the client was able to build a customer-focused marketing strategy to scale their position in the Australian market.

A must-read case study for strategy experts and decision makers looking to improve their brand strategy in the metals manufacturing space.

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