Market Entry Strategies Archives - Business Intelligence

Tag: Market Entry Strategies

saturated market

Proven Strategies to Grow in a Competitive, Saturated Market

Businesses across sectors are dissatisfied with sales in global markets as old ones have become saturated and new ones must be found to thrive. In such situations analyzing how businesses can enter new markets or adopt new strategies to succeed in saturated markets is crucial.

According to our research experts, thriving in a highly saturated market is no small feat. Saturated markets are characterized by a lack of demand and profit potential for existing products. Hence, if your offerings are similar to your competitors’ products and services, the big question that needs to be answered is- What will set you apart from your competitors from a consumer’s perspective?

This is what you must prepare yourself for if you’re looking to enter a saturated market. In this article, Infiniti’s research experts weigh in on a few strategies to help businesses get off the ground and win the battle with contenders across markets.

saturated market

If you’re looking for new transformative business opportunities, request a free pilot study to find out how we can help.

What does a saturated market mean to your business?

A saturated market segment is one in which consumer demands are met and additional demand cannot be generated. In such a scenario, companies can only grow by protecting their customer base and expanding market shares. Product research and acquisition of competitors are only a few examples of a market share winning strategy for those looking to thrive amid these market situations.

In today’s rapidly changing world, fundamental shifts have made it possible for businesses to stay connected with customers through networked digital systems, creating amplified network effects that increase competition and innovation across industries.

Notably, a highly saturated market can also signify a strong demand and future growth potential for those who identify and capitalize on new market opportunities. However, identifying opportunities within a saturated market segment requires innovation, strategic planning, and in-depth research.

Strategies for succeeding in saturated market segments

The end objective of leveraging these strategies is to find new opportunities that can act as market differentiators for your business, both now and in the future. In this blog, we weigh in on a few proven strategies that can help you compete in a saturated market.

Focusing on value additions

Capturing a fair share of the market requires businesses to differentiate themselves from the competition. Revamping the product portfolio, redefining pricing, and enhancing value for customers are a few ways in which value-additions can help. Apart from these approaches, offering incentives like robust customer support and free upgrades can increase the likelihood of purchase.

To penetrate a highly saturated market, you’ll need accurate market information to analyze and determine factors impacting consumer behavior. Contact us to learn how in-depth research insights can help meet the needs of your target groups and fill any given niche by providing exactly what your consumers want.

Leveraging product research

Offering new products is one of the most effective ways of gaining a strong foothold in any highly saturated market segment. The goal is to expand market share and win new consumers by offering new products or redefining the existing ones. Leveraging new product research can help businesses to break into new profitable segments to increase demand and growth.

Improving pricing strategies

Businesses can break into a saturated market in two ways using appropriate pricing strategies. The first is to undermine the competition to capture the attention of budget-minded customer groups. This, however, comes with the caution of creating a negative reputation for offering lower quality products. The other option is to set high prices and present your product as the premium or high-end option. The drawback here would be the possibility of losing out customers looking for less expensive products.

Request a free brochure to learn more about custom market research and its role in helping businesses penetrate and succeed in saturated markets.

Customer loyalty programs & personalization

Adopting a mixed approach can help businesses thrive in any circumstance in a highly saturated market segment. As such, creating customer loyalty programs that offer incentives like discounts, free trials, rebates, and personalized services can act as a key differentiator enabling businesses to expand market share. Advanced customer loyalty programs can also help you break into a saturated market by leveraging the customers you already have and rewarding them for repeat business.

Hence, it’s evident that to succeed in a saturated marketplace, you must go head on head with the competition and innovate to win more customers. Advanced research insights can help you tackle this issue by helping you find innovative, new opportunities to improve your chances of success and develop a robust business plan to ensure you stay on track with your business objectives. 

Performing necessary research is crucial to thriving in today’s complex business environment. Request more info to learn how we can equip you with in-depth market insights to make the right move.

Market Analysis

Devising Market Entry Strategies and Analyzing New Markets with Industry Experts

Entering a new market is a challenging and defining process across industries. Building a strong foundation, strategizing for changing market dynamics, and always staying ahead of the curve is imperative to succeed. Without comprehensive plans and data-driven decision-making, companies often struggle to overcome market entry barriers and establish a strong foothold in the new market. An effective market entry strategy helps companies build an unparalleled route-to-market, evaluate the competitive environment, and understand factors influencing the market.

A market entry strategy includes identifying profitable opportunities, planning for potential barriers to entry, and gaining a comprehensive understanding of the new market. Challenging industries such as pharmaceuticals and healthcare and industrial manufacturing are known to have high entry barriers and an extremely competitive environment. To stay a step ahead of competitors, identify and strategize for potential entry barriers, and mitigate significant risks, industry leaders develop and follow a strong market entry framework.

As competition increases and the need for innovation increases, many markets are open to innovative offerings and alternative solutions to long-lasting challenges and consumer demands. Capitalizing on this time of change, innovation, and growth can help companies propel forward, enter a new market, and develop robust strategies. Research and planning for an efficient approach require extensive knowledge regarding the field, exceptional strategizing, and a meticulous market entry framework. In this article, Infiniti’s experts discuss three crucial steps to developing a comprehensive plan and highlight our market entry solutions’ value across industries and markets.

Infiniti’s market entry advisory solutions have helped businesses across industries mitigate industry risks, identify barriers, and succeed in a new market. Request a free proposal to leverage our expertise in devising unparalleled strategies.

Market Entry

Step 1: Research and Examine

Developing an exhaustive understanding of the new market is the first step towards establishing a strong foundation and succeeding. Conducting in-depth research, acquiring data-driven insights, and compiling crucial information from reliable secondary sources is imperative to this process. Additionally, businesses must evaluate their competitors’ initiatives and strategies, understand the competitive environment, and compare their approaches and offerings with leaders. Infiniti’s market entry solutions experts have helped companies enter new markets and significantly surpass revenue expectations by providing detailed insights regarding market size, industry developments, and competitors’ strategies.

To gain a more in-depth understanding of how our market entry framework helps businesses enter a new market, request more information.

Step 2: Identify Partnerships and Modes of Entry

Devising a market entry strategy requires precision, planning, and efficient execution. Achieving precision requires successfully identifying the preferred mode of entry and planning accordingly. There are various ways to enter a new market, including licensing, franchising, direct export, joint ventures, and more. Identifying the preferred mode of entry helps businesses plan efficiently and improve execution at later stages. To ensure efficient performance, many companies choose to identify ideal strategic partnerships to support their business operations, expansion strategy, or marketing activities. With guidance from Infiniti’s experts, businesses have successfully planned and executed their plans, identified ideal partnerships in new markets, and discerned their preferred mode of entry into new markets.

Step 3: Devise a Market Entry Plan

Lastly, companies must gain and maintain a detailed understanding of the market, evaluate all the data procured in the previous steps, analyze the data, build a plan that addresses all potential risks, overcome barriers, and establish a foothold in the new market. Infiniti’s experts have followed this market entry framework, offered solutions to companies across various challenging industries globally, and helped companies become industry leaders and top contenders in their new markets.

Speak with our industry experts to learn how our market entry solutions can help your business enter a new market and champion the industry.

Pharmaceutical Manufacturing Companies + Market Entry

Breaking the Norm: Overcoming Barriers to Entry in the Pharmaceutical Manufacturing Industry

The pharmaceutical manufacturing industry is expected to witness substantial growth in the coming years due to various contributing factors. As lifestyles and habits change, awareness about health and wellness increase, and demand for immediate relief grows, the market is bound to continue growing. Due to advancements in the pharmaceutical and technological fields, there has been an increase in the average life expectancy globally. This directly translates to a larger population of elderly or geriatric individuals, and a continuous need for the pharmaceutical manufacturing industry.

Although awareness about health and wellness is growing, the prevalence of terminal and chronic diseases has grown substantially in recent years, and the need for pharmaceutical drug discovery and development has increased. The pharmaceutical manufacturing industry has also seen a rise in demand due to easy access in the market, with the increased availability of over-the-counter (OTC) medicines. With these market growth drivers, the industry has become a highly competitive space and is attempting to recover from the disruptions caused by the COVID-19 pandemic.

Additionally, pipeline players are now attempting to establish themselves in the recovering industry successfully. However, this industry is considered among the top 10 industries with the highest barriers to entry. Therefore, Infiniti’s market entry experts analyzed the market and identified the most significant barriers to entry in the pharmaceutical manufacturing industry.

With their in-depth analysis, the experts identified four significant barriers to entry, among many others. While identifying and understanding these barriers to entry is important, it is essentially the first step in the process of becoming an industry leader. Infiniti’s market entry analysis helps companies identify, evaluate, and efficiently maneuver the barriers to entry in the pharmaceutical manufacturing industry. In this article, Infiniti’s experts discuss the significant barriers to entry in the pharmaceutical manufacturing industry and highlight the benefits of our market entry analysis.

Entering a market as competitive as the pharmaceutical manufacturing industry is a challenging ordeal. Request a free proposal to successfully break the norm and overcome market entry barriers.

Pharmaceutical Manufacturing Market Entry Barriers

Every industry is plagued with various barriers to entry. Not only is the pharmaceutical manufacturing industry one among these industries, but it also stands among the top 10 most difficult industries to enter. Therefore, our market entry experts identified and evaluated the following four most significant barriers to entry in the pharmaceutical manufacturing industry:

Economies of Scale

The pharmaceutical manufacturing industry requires a well-established distribution network and appropriate infrastructure. This is challenging for new entries into a market and serves as a major barrier to entry. As large pharmaceutical companies dominate the industry, it is difficult for new companies to produce the same drugs at the exact costs and gain market share. Economies of scale play a role in industries such as this one, wherein producers manufacture large quantities of small products. Additionally, brand name recognition plays a crucial role in prescription drugs, particularly drugs with certain effects. Consumers will rarely if ever, choose a brand that is not widely acclaimed or trusted. Therefore, new companies struggle to establish a brand name and gain market share when competing with larger, established pharmaceutical manufacturing companies.

Regulations and Approval

The pharmaceutical manufacturing industry has highly stringent and continually increasing regulations. In the US, the Food and Drug Administration (FDA) takes an average of approximately 21 months to approve a new drug. All pharmaceutical drugs must gain all required regulatory approvals before marketing. Additionally, acquiring FDA approval has proven to be highly challenging, with an extremely low success rate. Obtaining the required approvals is long-drawn and can be extremely expensive for small or new pharmaceutical companies. More often than not, this waiting period allows well-established companies to replicate the product and file a 180-day market exclusivity patent, which in turn provides them with a temporary monopoly. Following this, establishing a monopoly for the new drug can pose a tremendous challenge for the newer company.

Investment Capital

Establishing the required infrastructure, conducting clinical trials, and acquiring all regulatory approvals is extremely expensive. As companies attempt to enter this highly competitive market, they must invest a substantial amount over multiple years. Clinical trials alone require large investments and can still not be approved by the FDA and its parallel administrations across the world. In the US, it can take between 10 to 15 years for a new drug to complete the research and development process, and still face the possibility of not being approved to prescribe for customers. These expenses can be higher depending on the purpose and components of the drug being developed. For new market entries, this translates into high levels of investment, over a prolonged period with no revenue, and the possibility of not gaining approval. Whereas, established pharmaceutical companies continue to earn revenue from previously approved drugs and have the infrastructure in place.

Intellectual Property and Patents

The legal aspect of pharmaceutical manufacturing is agreeably one of the most significant barriers to entry in this market for two reasons. Larger pharmaceutical companies have approved patents that enable them to legally stop new companies from entering the market without establishing a new drug. Additionally, acquiring a patent is a challenging process, and often, patents expire before new companies can acquire the regulatory and FDA approvals that are needed to market and distribute the drug. This enables larger companies to replicate the product and use their distribution and marketing networks to establish a monopoly with the new drug, making it more challenging for new companies to gain revenue and market share.

Request more information to gain more in-depth insights into the impact of investment, regulations, and patents on new companies in the pharmaceutical manufacturing industry.

Pharmaceutical Manufacturing Companies and Market Entry Analysis

Infiniti’s market entry analysis helps new pharmaceutical manufacturing companies identify market entry barriers. It also helps identify and capitalize on appropriate market opportunities and understand the market that they choose to expand into or enter. Infiniti’s market entry experts also help companies with the following:

  • Understanding the needs and expectations of customers, identifying and developing the ideal consumers-centric products that gain the trust of their consumer base
  • Identifying and planning for the most profitable segments of a market, and making optimum use of the company’s resources
  • Evaluating and efficiently maneuvering various barriers to entry, improving profit margins, and extending its business in new, and existing markets

In the pharmaceutical manufacturing industry, Infiniti’s market entry analysis enables companies by providing in-depth insights into the barriers to entry discussed above and other potential obstacles. It also allows them to gain market share in their category and generate substantial savings. Additionally, market entry analysis provides companies with the information they need to develop or adopt strategic initiatives to overcome common challenges, such as regulatory issues or changing market dynamics.

To learn how market entry analysis addresses regulatory and intellectual property challenges in the pharmaceutical manufacturing industry, speak to our experts.

Keys for Success in Building an International Market Penetration Strategy

Venturing into a new market is always a ‘tricky business’. Entering markets overseas where consumers think differently, follow different cultural norms, and speak entirely different languages could prove to be extremely complicated and a daunting task for organizations. For companies seeking to venture into and establish themselves in an already competitive and culturally different market from what they currently operate in, an effective market penetration strategy is a must-have. There are several examples of even some of the top international brands who have failed to garner customer support and establish themselves in new markets despite having a strong brand name and displaying business excellence in key markets of the world. The absence of a strong market penetration strategy is one of the prime reasons for the lack of success.

Having a penetration pricing strategy could prove useful in the case of new market entry. But beyond this, there are several factors that businesses must take into consideration for reaching out to a multilingual and diverse audience. Smart brands do their homework and analyze new ways to engage local customers and undertake promotions that resonate with the audience. Here are some factors to take into account while pursuing a market penetration strategy on an international scale.

An untapped market won’t always be the right one for expansion; there are a lot of variables around brand economics, timing, and more that must be considered. Request a free proposal to know how to identify the right markets to invest in and choose an effective market penetration strategy to successfully establish your business in a new market.

International market penetration strategy

market penetration strategyFocus on demographics

It’s always a good idea to deep-dive into the demographics of a market before formulating a market penetration strategy. Businesses must gain a clear idea of how the market breaks down in terms of age, ethnicity, gender, income, and several broader census categories. Once this is done, brands must hone in on individual regions. Although population across a region are often believed to be homogenous, mostly this is not the case. Varying levels of conformity and diversity can be seen in different regions. Gaining a clear understanding of these diversities can helps brands create a successful market penetration strategy. This will also help brands craft native brand experiences that are personalized and speak specifically to a particular market or region. Consequently, helping to ensure that those messages resonate with the local customers.

Identify target customers

When a brand plans to expand its business into a new region or country, this does not mean that the entire population of that country is their target audience. Once the business gains a clear idea on the demographics of the new market, they easily identify their target customers a build their market penetration strategy accordingly. If the target market size is not estimated, then it would eventually skew the other predictions of the company, making it more difficult for their market penetration strategy to become successful.

If you’re planning to enter new markets overseas, you’re likely looking to leverage market penetration strategy s as a means of gaining a foothold. Get in touch with our experts and learn how we can help you achieve this.

Cost-benefit projections

The feasibility of the market penetration strategy to enter a new market should be estimated. Does the decision make sense financially? Will it net more revenue than the costs incurred? These are some of the key questions that businesses must have answers to before going ahead with the implementation of their market penetration strategy.

Localization

Localizing content and strategies are paramount to resonate and be accepted among local audiences in a new territory. Localization entails layering appropriate cultural nuances on top of content translation. Websites and mobile apps should be revamped to suit the taste of local audiences and are easy to use and understand for them. Any touchpoint of interaction between customers and the brand must be natural and meaningful to the target audience.

Learn more about Infiniti’s solutions for business

Market entry strategies

Infiniti’s Market Entry Strategies Facilitate Profitable Growth for a Healthcare Company

Market Entry Strategies for a Healthcare Company

With continually changing healthcare market environment and policies, healthcare companies are facing challenges in establishing their market presence in a new market. Also, recent studies show that more than half of the healthcare companies have failed while trying to enter a new market. With this, it is becoming imperative for healthcare companies to formulate efficient market entry strategies to make their expansion smoother. To achieve this, companies are partnering with firms like Infiniti Research to leverage their expertise in formulating market entry strategies. Infiniti’s market entry strategies have helped various global giants to successfully establish their market presence in new geographies and achieve maximum market share.

Are you planning to expand your business operations to a new geography? If yes, you must be interested to know whether your products or services will fit in the new market. Request a FREE proposal and learn the benefits of leveraging our market entry strategies.

Business Challenge

The client is a healthcare company based out of Central United Kingdom. As the UK healthcare market was highly saturated, the client decided to expand their business operations across Germany and Belgium. Before entering the new market, the client wanted to analyze the opportunities and challenges in these regions. Also, they wanted to understand the size of the market and growth potentials, identify the right business partners to support their operations, and select the right entry mode to enter the new market. Furthermore, with Infiniti’s market entry strategies, they wanted to evaluate the market entry barriers and take appropriate measures to establish a foothold in the new market.

Solutions Offered

To help the client formulate a market entry strategy, the experts at Infiniti Research followed a three-phased approach. The experts conducted a thorough assessment of the market landscape to understand the market size and opportunities in Ireland and Germany. The experts also analyzed factors such as what’s driving growth in the market, competitors’ market share, and the regulatory environment.

Infiniti’s market entry strategies helped the client to estimate the market potential. Also, the experts helped the client to identify the right business partners to support their operations in the new region. Furthermore, Infiniti’s market entry strategies helped the client to understand the market entry modes opted by other major players in the healthcare industry. With this, the client was able to identify suitable pathways for entering the new market. Consequently, the client successfully established their foothold in the new market. Also, within one year of entering the new market, the client was able to exceed their revenue expectation and achieve millions of dollars in savings.

CONTACT US to know how our experts can help you understand the new market landscape and devise efficient market entry strategies.

Steps to Creating Winning Market Entry Strategies

How to do market segmentation analysis (1)

Request for more information to know about the key benefits of leveraging Infiniti’s market entry strategies.

Want to know the potential barriers to foreign market entry and strategies to overcome them? Download the FREE resource here.

Request for white paper

Pharmaceutical Industry in China

Market Entry Barriers to the Pharmaceutical Industry in China

Although expansion into emerging markets is vital for pharma companies to ensure continued growth, both cultural and economic market entry barriers can pose problems. The pharmaceutical industry in China is one of the most lucrative markets globally. China’s growing middle class and an ageing population mean new opportunities for companies to widen their portfolio in this area. However, entrants into the Chinese market encounter several challenges while expanding their operations effectively in the country. For Western companies seeking a foothold in the Chinese pharma industry, our experts have identified some of the key market entry barriers to the pharmaceutical industry in China and ways to overcome them.

Want to break free from market entry barriers and establish yourself in a new market? Request a free proposal to know how our solutions can help your business.

Pharmaceutical Industry in China: What are the market entry barriers?

pharmaceutical industry in china

Identifying untapped potential in the pharmaceutical industry in China

The scale of the country could prove to be one of the key market entry barriers for pharma companies planning to enter the Chinese market. So far, the main focus of pharma companies looking to enter the pharmaceutical industry in China has been on Tier 1 and Tier 2 cities, those with a population of over 2 million. Physicians in large hospitals in these cities have been targeted by foreign companies as a part of their market entry strategy to venture into these markets. Pharma companies must also identify ways to leverage the potential of China’s rapidly growing Tier 3 and Tier 4 cities. Mergers or joint ventures with established Chinese firms who have built up knowledge and a profile in these areas is one of the best ways to pursue this.

Overlapping demographics

China’s overlapping demographics with each of them requiring a tailored approach poses a severe challenge for new companies looking to enter the pharmaceutical industry in China. Furthermore, inadequate knowledge of geographical and cultural differences that exist within the pharmaceutical industry in China could also prove to be significant market entry barriers for companies in the pharma sector. Even two cities such as Shenzhen and Guangzhou which are in close proximity, speak different languages and represent very different social clusters. Marketing in these two cities or even the case of Tier 1 and Tier 4 cities in the country would necessarily require two separate approaches.

Request a free brochure for comprehensive insights into our portfolio of services and learn how our tailor-made solutions can help your business build better go to market strategies.

Planned price restrictions

The Chinese government has recently indicated that they intend to review their current drug pricing scheme, which could increase the market entry barriers for foreign companies. They are planning to dramatically increase the number of drugs covered under the essential drugs list. The pharmaceutical industry in China is heavily weighted towards producing generics which are better placed to compete under such criteria, posing major market entry barriers for foreign companies wishing to profit from more expensive branded drugs. Foreign pharma companies can increase their profit margins by targeting consumers directly.

Supply chain

Once the drugs have made its way through the registration process, it will need to be distributed, and the fragmentation of the supply chain makes this a much more complicated process in China. Often, there are several layers of distributors to get through before reaching the customer in Chinese markets, which raises the distribution costs and also diminishes supply chain visibility, making it difficult to monitor the product once it has left the factory, contributing to further market entry barriers to the pharmaceutical industry in China.

Get in touch with us to learn more about our solutions for business:

Market Entry Strategies

Why do Market Entry Strategies Need to be Prioritized in 2019? A Round-Up of Popular Articles on Market Entry Strategies

LONDON: Infiniti Research, a leading market intelligence solutions provider, has announced the release of their FREE downloadable resources’ series on the benefits of market entry strategies. These supplements provide comprehensive insights into how market entry strategies help organizations avoid pitfalls and identify suitable pathways for navigating a new or foreign market.

Most business owners aspire to expand their business by entering into new markets. While entry to a new market may seem to be a great business strategy, most businesses fail while making a new market entry. Have you ever wondered why? The truth is, market entry strategies are extremely challenging.

Entry into an unfamiliar market can expose an organization to unexpected risks. This could further hamper the company’s growth and damage their global reputation. Hence, while planning to enter a new market, you need to take into consideration the demographics, location, and needs of the new market. It becomes imperative for organizations to leverage market entry strategies. Infiniti’s market entry strategies have helped various firms build robust route-to-market strategies.

In this competitive world, conventional experience and understanding can no longer guide future strategies. Request for a FREE brochure to learn more about our market entry strategies.

Find out how some of our clients have successfully secured a space in the new market with our market entry strategy engagement.

Weekly Round-up: A Storyboard on the Benefits of Market Entry Strategies

 

#1: 4 common market entry mistakes and how to avoid them: Global business growth can be both daunting and rewarding.  Even some of the most established companies tend to fail in their ventures to operate in an international market. The lack of industry knowledge and inefficiency in the market research efforts undertaken by the company could be some of the reasons behind the failure of businesses. In this FREE downloadable resource, our market entry strategies experts discuss the key pitfalls that hinder the growth of companies in a foreign market with some examples of lessons learnt from famous international market entry failures.

Download our FREE supplement to learn more about the most common mistakes every business makes while entering into a new market and find out how  your company can avoid them.

60% of companies fail to succeed in new markets. Is your business preparing to enter a new market? Request a FREE proposal to know how our market entry strategies can help you achieve your business goals.

#2: Potential barriers to foreign market entry: Entering a foreign market could be a highly challenging task if you have not formulated effective strategies to overcome the potential barriers. Obtaining desired business goals requires support from people that understand the local market and can deliver results within a specific period and at an affordable cost. Hence, companies are partnering with market research companies like Infiniti Research. Our experts have identified the potential barriers to market entry and strategies to overcome them. Download our latest FREE supplement to learn more.

Consider these challenges before devising international market entry strategies:

Top 3 Challenges Companies Must Watch Out for Before Devising International Market Entry Strategies

#3: Five steps to build a winning market entry strategy: In today’s competitive world, conventional experience and understanding can no longer help businesses succeed. It is vital for any business to leverage market entry strategies and be precise about what they want to achieve in new markets, learn more about the market they are entering into, have a detailed competitive analysis, choose the right market entry strategies mode, and identify financial requirements to begin their new venture. This FREE supplement from Infiniti Research explains the five critical steps that organizations must follow to build a winning market entry strategy.

CONTACT US to learn more about our market entry strategies solutions.

Corporate banking

Boosting Profit Margins by 17% for a Financial Services Provider – A Market Opportunity Analysis by Infiniti Research

Realizing Savings of 13% for a Financial Services Provider 

Business Challenge 

The financial services industry is facing unprecedented changes, due to the digitalization trend. Rising customer expectations, increasing competition from financial technology companies, regulatory pressures, and data security challenges are affecting companies in the financial services industry. As these challenges continue to escalate, companies in the financial services industry need to constantly evaluate and improve their operations, to keep up with the fast pace of change in the industry.

A leading financial services provider, who was looking to expand their business to international markets such as South America and Europe, approached Infiniti Research to leverage our expertise in gauging the profit potential of untapped market opportunities. With Infiniti’s market opportunity analysis solution, the client wanted to better understand the current market, identify other niches within the market, and plan a marketing strategy to expand their business or enter a new market.

Infiniti’s market opportunity analysis solutions have helped companies evaluate potential barriers to market entry, analyze distribution channels, and assess markets’ willingness for new offerings.

Request a FREE brochure to know more about our services.

Top Challenges Faced by Financial Service Providers 

Problem Statement 1: Increasing popularity of FinTech Companies

The increasing popularity of FinTech companies was disrupting the way traditional companies in the financial services industry operated. This created huge challenges for the client as they were not able to adjust quickly to the market changes, not just in terms of technology, but also in terms of operations, culture, and other facets of the industry.

Problem Statement 2: Regulatory Pressure

With regulatory requirements continuing to increase, financial service providers were forced to spend a large part of their discretionary budget on being compliant, and on building systems and processes to keep up with the escalating requirements. With the help of market opportunity analysis, the client wanted to better understand the business environment before expanding their operations.

Problem Statement 3: Sales Projection

By leveraging Infiniti’s expertise in offering market opportunity analysis solutions, the client wanted to analyze market size and industry outlook for the next 10 years. Also, they wanted to forecast their average sales, annually.

Request for a FREE proposal to know how leveraging market opportunity analysis can support your organization in strategically entering a new market or expanding in an existing market.

Solutions Delivered and Value Offered 

To help the client tackle challenges in the industry, the experts at Infiniti Research recommended a market opportunity analysis solution.

Phase 1: Competitive analysis

Based on our insights, the client gained detailed insights on market demographics and competitive scenario. This helped them to adapt quickly to the market changes and enhance service offerings.

Phase 2: Porter’s five forces analysis

The experts at Infiniti Research conducted porter’s five forces analysis. This helped the client to understand factors affecting profitability and identify areas of strength, to avoid costly mistakes.

Phase 3: Analyzing sales projection

With the help of market opportunity analysis, the experts at Infiniti Research helped the client forecast their average sales rate for the next 10 years. This phase of market opportunity analysis solution further helped them estimate the compound annual growth rate (CAGR) annually.

Our market researchers equipped the company with qualitative and quantitative market opportunity insights to help spur sales, take better decisions, and identify new market opportunities. Also, with the aid of our market opportunity analysis solution, the client was able to develop an accurate business plan, which increased the company’s profit margin by 17% in a year.

Request for more info to know more about our market opportunity analysis solutions.

Market Segmentation

Weekly Round-up: A Storyboard on the Benefits of Market Entry Strategies

LONDON: Infiniti, a leading market intelligence solution provider, has announced the release of their new storyboard on market entry strategies and on how it has supported organizations in strategically entering a new market or expanding in an existing market.

With the thriving businesses all over, expanding the business or entering a new market has become a must to afloat in the business. But, you must be wondering why many companies fail to succeed overseas or while trying to expand their business? Even, despite Aussies’ deep love for coffee, Starbucks, incredibly popular in the US failed to crack the Australian market. Why is it that so? The truth is, market entries are challenging! This compels companies to leverage market entry strategies to avoid pitfalls and distinguish suitable pathways for navigating a new or foreign market.

Infiniti’s market entry strategies help companies assess the opportunities and risks of a new market and ensure a smooth entry. Given our experience in formulating go-to-market strategies for global organizations, we’ve collated some of our recent success stories on market entry strategies and have also highlighted ways in which our market entry strategies solutions have helped businesses become market leaders in new geographies.

Request a FREE brochure

Uncover the secret formula to develop a successful market entry strategy!

#1: 4 secrets to creating a winning market entry strategy: Entering into a foreign market, particularly one with strict rules and regulations can be a very daunting task. Often, business owners have the ambition to go international, but they’re just not quite sure where to start! Are you facing the same challenge? If yes, figure out how to beat the odds in the international market entry with competent market entry strategies.

Beating the Odds in Market Entry with Competent Market Entry Strategies

#2: Market entry strategies facilitate profitable growth in medical devices company: With the recent technological advancements in the market, the businesses are facing difficulties to propel their business forward. Hence, companies are looking to formulate a go-to-market strategy to scale their business prospects across emerging markets. A medical devices manufacturer was going through the same hurdles with the recent advancements in the field of medical technologies. Our market entry strategies helped the company avoid cognitive biases that undermined the market entry decisions and helped expand their reach by entering key target markets.

Medical Devices Market Entry Assessment: Avoiding Cognitive Biases that Undermine Market Entry Decisions

#3: Top challenges you’ll need to overcome to succeed in international business: Foreign trade requires you to operate outside your comfort zone, but that’s where the magic truly happens in terms of flourishing, shining and realizing your business goals. Before you dive into a foreign market, you need to do some market entry research and learn about its economy, trends, consumers, policies and trade agreements to help yourself plan better. In this blog, our experts have listed out the top challenges and suggested a few measures to combat them.

Top 3 Challenges Companies Must Watch Out for Before Devising International Market Entry Strategies

#4: Identifying new growth opportunities in the market: If you’re not actively seeking out new customers or channels to grow, you’ll almost certainly miss new opportunities right in front of you. A fast-food company also went through the same dilemma. This not only affected their profit margin but provided scope for other players in the industry to expand. Hence, the client was looking to expand their business to capture a higher market share in the new segment in a more cost-efficient manner. Our market entry strategies helped them smoothly expand their business and subsequently increased sales, business stability, and brand recognition.

Market Entry Strategy: Identifying New Opportunities in the Market for a Fast Food Restaurant Client

#5: Helping develop low-cost market entry strategies to boost presence in international markets: Planning market entry strategies can be daunting. Market entry strategies necessitates a deep understanding of the market dynamics, including barriers to entry, customers, trade environment, and so on. Without these insights, navigating the business environment can be extremely challenging and can set the business up for failure. Facing a similar challenge, a leading automaker was in search of a trusted market research firm that could conduct a comprehensive market entry research study. Partnering with Infiniti Research helped the client devise an effective, low-cost market entry strategies to boost their international presence.

Business Market Entry Strategy for an Automotive Industry Player

Mastering market entry challenges are easier than you think with Infiniti’s customized market entry strategies solutions. Want to know how? Request for a FREE Proposal to leverage our market entry strategies solution.

 

#6: Personal care products manufacturer secured a space in the Russian market: This success story explains how a personal care products manufacturer was able to secure a space in the Russian market and identify the untapped opportunities based on the market entry strategies research conducted by Infiniti Research.

Market Entry Strategy Framework for a Personal Care Products Manufacturer Helps Break into the Russian Market

#7: Elevating sales and productivity for a chemical firm: In a mere span of eight weeks, Infiniti’s market entry experts were able to offer insights on the implications of entering new market segments in the chemical industry space. This market entry strategies engagement helped the client understand the factors hampering the growth of the market and make informed business decisions to enhance sales and production.

Leveraging Effective Market Assessment Solutions to Devise Market Entry Strategies for a Chemical Industry Client

#8: Driving higher sales per product for an orthodontic appliance manufacturer: While trying to expand your business, understanding if you are on the right path along the way, is just as important! Our market entry strategies solutions have made it possible for one of the leading orthodontic appliances manufacturers in assessing the sales potential of their newly introduced product. With our market entry strategies, the client was in a better position to market their products and drastically reduce time to market to drive higher sales per product.

Infiniti’s Market Entry Strategy Helps a Leading Orthodontic Appliances Manufacturer to Enter International Markets

#9: 5 step process for devising an effective market entry strategy: Developing and implementing the correct market-entry strategies can often make the difference between success and failure. As majority of organizations lack the necessary resources and skills required to accurately analyze and assess the growth potential and market landscape, our experts have proffered the five steps in devising successful market entry strategies.

Devise Successful Market Entry Strategies in Five Steps 

#10: How an IT solutions provider maximized ROI with Infiniti’s market entry strategies: The global IT services sector is highly fragmented due to the presence of several players. This is inciting IT solutions providers to leverage market entry strategies engagement to incorporate innovative technologies into their businesses endlessly. If businesses are not up-to-date with the latest technologies, it is highly likely that their operations will become outdated, putting their survival in the market at stake. Hence, by leveraging Infiniti’s market entry srategies, an IT firm determined long-term corporate plans and formulated strategies to maximize the ROI.

Market Entry Strategy Engagement: How an IT Solutions Provider Maximized ROI

CONTACT US to know more about our market entry strategies solutions.

Close
Infiti Logo

Hello there!

Contact us to know more about our cost-effective custom market research offerings to support efficient market penetration, new product launch, and devise strategies to monitor and outperform your competitors.

Cookie Policy

The Site uses cookies to record users' preferences in relation to the functionality of accessibility. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice