Tag: industrial packaging

Industrial packaging

European Industrial Packaging Market Intelligence Study – Infiniti’s Latest Success Story

Industrial Packaging Market Overview

The European industrial packaging sector is experiencing positive growth due to the rising demand in industries including food and beverage, construction, oil and gas, and consumer electronics. Also, rapid technological advancements and R&D across the globe are expected to drive the growth of the industrial packaging market over the coming years. These transformations have not only opened up new opportunities for companies in the industrial packaging sector but have also brought about new challenges. Consequently, companies in the industrial packaging market will need to identify the main challenges ahead and stay prepared.

Want to understand trends, challenges and opportunities in the industrial packaging industry? Our market intelligence solutions can help. Request a FREE proposal!

Business Challenge

The client is an industrial packaging company based out of Europe. The client serves the construction and heavy equipment suppliers in Europe.

The rise of new digital solutions, digitalization of the workforce, cost pressure, and sustainability issues posed major challenges for the client. Also, as the client solely relied on conventional packaging techniques, they were unable to deliver products on time while delivering the highest quality. As a result, the client’s existing customers were unwilling to renew deals with them. The client, therefore, approached the experts at Infiniti Research to leverage their expertise in offering market intelligence solution.

By leveraging Infiniti’s market intelligence solution, the client also wanted to tackle challenges such as:

Industrial packaging company challenge #1: Adoption of digital techniques

As digital packaging techniques not only helped industrial packaging companies to shorten production time but also in customization, security and traceability needs, the client wanted to identify the top companies in the European industrial packaging market leveraging similar technologies. Additionally, they wanted to evaluate the capital requirement for leveraging digital technologies and processes.

Industrial packaging company challenge #2: Digitalization of the workforce

The client faced challenges in efficiently communicating between internal (production) and external (printers and converters) teams. They noted that the leading companies in the European industrial packaging market have already leveraged automation processes to enable effective communication between the internal and external teams. Therefore, the company wanted to understand the challenges of leveraging automation processes and evaluate the capital investment required.

Industrial packaging company challenge #3: Sustainability issues

To tackle sustainability challenges, industrial packaging companies are under the need to process more advanced substrates, thinner materials, and more demanding designs. The client, therefore, wanted to identify approaches undertaken by their competitors to tackle this challenge.

Want to identify the lucrative opportunities in the European industrial packaging market to capitalize on? Our market intelligence solution can help. Contact us today!

Solutions Offered

Our experts followed a six-phased approach to help the client tackle the rising challenges in the industry.

  • A market opportunity analysis to analyze market trends and industry developments in the European industrial packaging market. This also involved a comprehensive analysis of the prevailing and potential market opportunities.
  • A competitive intelligence engagement to analyze competitors’ next moves and understand their strategies and business models.
  • A customer intelligence study to understand customer needs and requirements. In addition, this phase of the engagement involved identifying reasons for customer churn.
  • A competitive benchmarking analysis to analyze the client’s products and services in comparison to their competitors.
  • A demand management study to analyze factors impacting the product demand in Europe.
  • A technology assessment to identify cost-effective technologies leveraged by companies in the European industrial packaging market.

Results Obtained

Infiniti’s market intelligence engagement helped the client to capitalize on profitable opportunities and tackle the rising challenges in the market. Also, by efficiently investing into digital technologies and automation processes, they were able to shorten production time and enhance quality of the packaging material. Implementation of automation processes further helped them to enhance communication between the internal and external teams.

By thoroughly analyzing their competitors’ strategies and business models, they were able to identify cost-effective strategies where they invested on to yield profits. Also, a comprehensive analysis of their customers’ needs and demands helped them to personalize their product offerings for them. In addition, they were able to sign a profitable deal with a leading company in the heavy equipment manufacturing industry.

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us market entry strategy

Why It’s Time to Rethink Your Packaging Strategy and How to Do It Right

As hundreds of new products make their entry into retail shelves every year, it is critical for brands to revamp their packaging strategy in order to stand out in the market. Furthermore, changing consumer demand, social movements, increasing regulatory compliance, and economic challenges have brought the need for better packaging initiatives to the forefront. Businesses must rely on packaging strategy solutions that are ongoing, periodically evaluated, and continuously improved. Moreover, modern brands have also realized the importance of packaging strategies in marketing a product. The packaging design can play a vital role in the customers’ buying decision. Customers are placing equal importance on both the quality of the packaging design and the functional aspect of the product.

Packaging strategy solutions experts at Infiniti Research explain some of the key reasons why businesses must consider a product packaging redesign.

Outdated product packaging design

Trends in the packaging industry are constantly changing. In the 90s, skeuomorphic designs that made products resemble their real-world counterparts were popular. Most of the product packaging designs during that era also featured bright colors and a large number of design elements. However, today most companies are adopting a packaging strategy that is aligned with a minimalist approach which incorporates a significantly lower amount of design elements. If your current packaging strategy is outdated from what your counterparts in the market are offering, it definitely needs an upgrade.

Here’s a chance to hone your packaging strategy! Request a free proposal to know how our experts can help you formulate better packaging strategies that will enhance your bottom line.

Innovation in product formula

It is common for companies to explore new product innovations and formulas over time. With the introduction of new ingredients or technology, the brand’s packaging strategy will have to adapt to meet these new functionalities and specifications. Moreover, this also acts as a good opportunity for brands for marketing the improvements in their product formula.

Company rebranding

Rebranding has become a common business trend lately. Mostly legacy brands who have been in business for decades tend to change to a more contemporary branding to reflect the modern times. Some even make changes to their logos and visuals in order to reflect a change in direction. Formulating a new packaging strategy under such circumstances are important to ensure that the design is consistent with the brand’s new aesthetic.

Dynamic market changes make staying updated with the latest market trends challenging. By partnering with our industry experts, you can stay updated on the latest trends and other market updates for your industry. Request a free brochure for more insights on our services.

Public relations crisis

Even the best of brands have experienced a public relations crisis at some point. As today we live in a digitally connected world, negative publicity can spread like wildfire on social media channels, proving fatal for the brand image and reputation. In case companies go through such a crisis, they must rethink their packaging strategy for two primary reasons. Firstly, it shows that the brand is moving away from the bad publicity that it has received. Secondly, it creates an impression that the brand is actively trying to improve its brand image, starting with the design.

Technological advancements

Incorporating modern technology as a part of your new packaging strategy can not only result in efficient product packaging and design strategy but also helps identify innovative designs that you may be missing out on. For instance, brands use several new visual elements in packaging to attract customers including embossing, debossing, foil stamping, or even a spot UV that highlights a part of the packaging design.

Steps to create an effective packaging strategy

Packaging strategy

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European food packaging

Unwrapping Packaging Industry Market Innovations and Updates 2019

The global packaging industry is booming with rising demands especially from growing economies at an annual rate of over 5%. Furthermore, factors including the growing urbanization, development of retail chains, investment in housing and construction, and the burgeoning healthcare and cosmetics sectors especially in BRIC nations are driving sales growth for the global packaging industry. Over the years, customer expectations from packaging industry (especially food packaging) have drastically evolved. They now expect packaging to comprise of three key qualities: convenience, ease of use, and ease of transportation. With a steady increase in competition as well as opportunities to improve offerings, the vendor landscape in the global packaging market is poised to experience steady growth over the next five years.

Finding it difficult to stay updated with the latest market trends and incorporate strategic decisions into your business? Request a free brochure to know how our solutions can help.

Packaging industry trends and market updates 2019

Packaging industry

The article below scans the category for the packaging industry in its entirety to help vendors in this sector understand and stay abreast of the latest news, innovations, and market developments.

Packaging industry moves to more customized options

Owing to the busy lifestyle today, consumers will continue to crave convenience. This could result in a new level of customization, taking not only personalization of the product but even the packaging industry as a whole to new heights. With the breakthroughs in technology, printing, and data collection, we can soon expect highly personalized and localized packaging formats. Furthermore, the rising concerns relating to global challenges such as shortage of food and water demands the needs to reduce problems such as food waste. Protective packaging will play a major role in making food safer and more accessible. This will also help serve the need to keep food items fresh for longer during transportation to long distances. The demand for greater protection coupled with the demand for greater sustainability will be met with a highly protective packaging that is also more environmentally-friendly, lighter and more suitable for transport.

Are your strategies equipped to meet the dynamic business needs? Request a free proposal to know how our advanced solutions can help you bridge the gaps in your business strategy.

Nanotechnology in packaging industry

Vendors in the sector are exploring opportunities for packaging in marketing their products better. Technologies such as NFC, RFID, and LED solutions are expected to offer consumers a new level of interaction, information, and entertainment. Furthermore, the use of nanotechnology in packaging industry could provide better protection against air and light, improving the shelf-life of products. Nanotechnology in packaging industry could also help promote active packaging. This involves using materials that actually interact with the products’ content, fighting microbes, and thereby reducing the risk of foodborne diseases.

Growth of flexible packaging market in GCC

Flexible packaging includes materials such as bags, pouches, plastic, film, aluminum foil, metalized or coated paper or film, or any combination of these materials that is easy yielding and has no rigid structure. Flexible packaging is currently the fastest growing segment in the global packaging industry and is used in consumer as well as industrial packaging. Currently, the flexible packaging market is observed to be exhibiting strong growth in the GCC region. This growth is driven largely by continuous development in sectors including food, retail, consumer goods, and pharmaceuticals. Moreover, the increase in personal disposable income and the growth in retail and consumer goods market further add to the growth of the packaging industry in GCC economies.

Foodservice packaging is growing despite challenges

Nearly two-thirds of manufacturers in the foodservice packaging segment of packaging industry are experiencing rapid growth in volume. These manufacturers also gained a surge in sales. Due to the increased number of fast-casual options, quality food offerings, and value to their customers, this segment of the packaging industry is expected to expand in the next few years despite several challenges including environmental concerns and government regulation taking the center stage. Supermarkets/grocery stores and delivery services are also noted as opportunities for market expansion of the foodservice packaging because of the popularity of being able to grab products on the go or have them delivered.

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IR22

Indubitable Advantage of Customer Surveys for a Returnable Packaging Company: Understanding the Drivers Behind Customer Satisfaction and Loyalty

The existing economic uncertainties in emerging countries and greater upfront costs are considered to be the major challenges hampering the growth of the global returnable packaging industry.

Over the years, returnable packaging has proven to be the ideal packaging material for shipping. Returnable packages are now available in different forms to suit the needs of the end-use sector – hand-held containers, reusable pallets, bulk containers, and racks. They are preferred for their distinctive features such as appealing aesthetics, ease of use, and strength when compared to disposable packages.

Though returnable packing is considered to be the best solution for many applications, there are several concerns that hamper their widespread adoption across the global supply chains. Some of the major challenges include – high capital costs of ownership, inherent nature of the returnable packaging components, and other challenges cropping up due to improper management.

The Business Challenge

  • The client: A returnable packaging company

With an intention to determine customer satisfaction, the packaging industry client – specializing in returnable packaging materials – approached Infiniti to engage in a consumer survey-based assessment that would help them gain valuable feedback on issues that are considered important to customers.

The consumer survey was focused on brand trends and their impact on packaging demand, shifts within the packaging industry, and the different perspective of packaging demand. The primary objective of this consumer survey assessment was to gather targeted information that would help them uncover notable shifts in the packaging industry and drivers of customer loyalty.

How Can Consumer Survey Help Returnable Packaging Manufacturers?

Consumer surveys play an essential role in running a successful business irrespective of the industry in which you operate, or the product/service being offered. Consumer survey is an important part of market assessment and can help you measure customer satisfaction levels while offering the opportunity to effectively communicate with end-users; thereby, building true personal relationships.

Summary of our consumer survey engagement

returnable packaging

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Client Journey

The changing market landscape with aggressive competitors posed several challenges for the returnable packaging manufacturer. To help the client understand how their customers perceive their brand, the market assessment experts at Infiniti conducted a consumer survey that was aimed at identifying market trends and customer expectations.

The approach included primary and secondary research methodology coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the packaging industry.

Solution Benefits and the Business Impact

By conducting a consumer survey, Infiniti’s market experts helped the returnable packaging manufacturer to assess their service levels and identify the factors driving customer loyalty. The client also gained insights on market trends that helped them make necessary adjustments in their product development approach and marketing strategies.

The Future

Returnable packaging is a cost-effective and environmentally friendly alternative for industrial segments that deal with an extensive flow of goods. Leading players in the returnable packing sector have collaborated with tech companies to develop solutions that would help them track the packages and minimize loses. However, recent advancements in the use of sensor-based technologies are expected to revolutionize the process of tracking returnable packages.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the packaging industry.

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Pharmaceutical packaging

Are you Overspending on Your Packaging? Know the Factors That Affect Packaging Costs

Packaging has become an indispensable part of product marketing. For some products, packaging just steals the limelight away from the product; whereas, for others, it adds to the user experience. Packaging for business purpose serves different functionality, where it is more about preserving the content for throughout the supply chain rather than attracting the customer. With a lot of emphases placed on the main product itself, one can easily ignore the packaging costs. People may often feel that the packaging cost is insignificant. Although sometimes, the cost can well exceed the price of the product itself. For instance, a shower gel can cost about 10p to manufacture with the bottle itself costing three times more at around 30p. It is important to control such wasteful packaging, as it not only increases the overall price but also burdens the environment by creating waste. So it is important to be well-versed Request Free Proposalwith the cost of packaging and what factors affect the final price.

Factors affecting the packaging costs

Product sensitivity and specification

It is perhaps one of the most obvious factors affecting the cost of packaging. The more sensitive the product is, the more manufacturers have to spend on packaging. There’s a direct correlation between the fragility of the product and the final packaging price. For instance, fragile products will have to be wrapped in bubble wrap, padded with thermocol, and finally be sealed inside the corrugated boxes. As a result, the packaging cost can skyrocket. Additionally, larger product will also require more packaging materials and consequently impose a higher packaging cost.

Role in supply chain

Apart from the sensitivity of the product, the packaging cost also depends on its role in the supply chain. It is essential to consider how the product moves through the supply chain, what kind of environment it will face, and the type of handling it will experience. For instance, products that go through courier networks will change hands multiple times, and it will go through numerous distribution centers, vans, and lorries. The product might be exposed to different settings and forces including impact and vibration. If the product is shipped directly to the customer, then it can do away with all those extra packagings, where primary packaging itself might be sufficient.

Packaging complexity

Apart from the materials used in the packaging to protect the items, several other factors may complicate the packaging. For instance, a simple cardboard box may have different die cut inside, which requires complicated assembly. Sometimes such elaborate packaging needs humans to fix the packaging as packaging machines might only be capable of performing simple cuts. Although complex packaging wows the consumers, it does add to the packaging cost as it requires more manual hand work. Take beer case packaging, for example, a simple beer box case is easy to package and can be done by machines itself. But for wrapping a six-pack with the handle it requires manual work which not only consumes time but also drives up the cost.

Order volumes

Its common sense by now that whenever items are bought in bulk, the cost per item will lower significantly. The same principle applies to packaging while ordering in large volumes as well. The reduction in cost is realized due to multiple factors such as lower machine setup time, seamless manufacturing process, less manual tasks, and ease in storage and shipping needs.

Marketing costs

Finally, companies need to consider the role of packaging in the product’s marketing. For economical products, price may be the selling point, but for luxury products packaging needs to be elaborate. For instance, the cost will significantly increase when using multi-color print in the corrugated boxes instead of single-color black print. Additionally, using matte plastic over shiny ones will also incur extra cost.

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IR15

Top 5 Packaging Companies in the World

The history of packaging dates back to as far as 5000 years when materials such as leaves, wood, and glass were used to cover or store the product. Modern technology has come a long way that it provides strength, resilience, protection, functions, and aesthetics to the product. Today, the packaging is quintessential to the success of a product, as a significant purchase decision in a retail setting is based solely on the aesthetics and functioning of the packaging. Some packaging gives the brand a more premium feel, whereas others protect it from extreme conditions including heat, light, air, wind, and moisture. Today, we take a look at those companies who pioneer in manufacturing packaging materials and design for both consumer and industrial products. Their packaging solutions range fromIR_Brochure containers, pouch, cartons, shrink wrap, pallets, cases, and tray. So, here’s a list of some of the top packaging company in the world right now.

International Paper

International Paper is the largest pulp and paper company in the world. The company produces a wide range of plastic lids and paper cups for fast-food chains such as McDonald’s, Wendy’s, and Subway. They have a wide array of product line including cellulose fibers, coated paperboards, containerboard, corrugated packaging, and papers. International paper generated revenues of about $20 billion with an employee base of 55,000 operating in more than 24 countries. The company shows its commitment to recycling by collecting more than 6 million tons of paper in the US alone to be recycled.

WestRock

WestRock is an American packaging company formed after the merger between MeadWestvaco and RockTenn. It is one of the leading producers of corrugated and consumer packaging and recycling solutions. The company specializes in folding cartons, paperboard, displays, corrugated containers, containerboard, Kraft paper, and protective packaging. They are also one of the largest integrated recycler and process and recycle fibers, virgin fiber, boxes, and other material.

Stora Enso

Stora Enso is a Finnish paper and pulp manufacturing company. The packaging company is also a leading provider of renewable solutions in biomass, wooden construction, packaging, and paper in the global markets. The company has also won various awards for best packaging designs including the famed The Golden Egg Award in Sweden. The company is currently increasing its investment in renewable construction products and biomaterials as it expects lucrative growth opportunities in the future.

Reynolds Group

Reynolds Group is an American packaging company and also one of the world’s largest manufacturer and supplier of foodservice packaging and consumer beverage products. The company has an association with Reynolds Metal Company is also one of the largest aluminum manufacturers in the world. They operate through five segments including Closures, Evergreen, Graham Packaging, Pactiv Foodservice, and Reynolds Consumer Products.  The Pactiv Foodservice division provides packaging solutions for foodservice companies such as containers, wraps, trays and pads, cups and straws, and AG packaging. Their other division Graham Packaging manufactures packaging materials for food, beverage, household, personal care, automobile, and healthcare industry.

Amcor

Amcor, an Australian packaging company, produces flexible and rigid packaging catering to food, beverage, tobacco, and healthcare industries. Headquartered in Zurich, Switzerland, the company posted sales figures of $9.1 billion from 200 sites spread across 43 countries. Amcor has been focusing their efforts towards sustainable packaging that is more functional, appealing, and cost-effective. The company was presented by the DuPont Awards for Packaging Innovation in 2017. Additionally, due to its efforts in sustainability practices, it has been included in Dow Jones Sustainability World Index, MSCI Global Sustainability Index, STSE4 Good Index, and CDP Climate Disclosure Leadership Index.

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Market Assessment

Industrial Packaging Analysis – How Market Measurement Study Helped an Industrial Packaging Client Forecast Market Growth

LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market measurement analysis for a leading industrial packaging client.  IndustriaIR_Brochurel packaging is suitable for numerous applications in end-user industries, such as chemical, construction, food and beverage and pharmaceuticals. Industrial packaging also includes the protection, storage, handling, and transportation of industrial products within the industry or with other end-use sectors.

Some of the critical factors that are expected to boost the growth of the industrial packaging industry include –  increasing rate of construction and building activities in emerging economies, the rapid growth of exports, and the growth of the food and beverages industry to meet the demand of the growing population, says an industry expert from Infiniti Resarch.

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 The solution offered helped the client devise effective marketing programs and decrease the cost of customer acquisition. With the help of market measurement analysis, the client also attained clarity on the total market size which helped them design their marketing activities effectively.

 Additional benefits of the market measurement analysis

  • Helped the client gain better understanding of the competitive landscape
  • Identified potential customers for the company’s products and services
  • To know more, request a free proposal

 


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IR23

Top Trends in the Industrial Packaging Market

Industrial packaging widely differs from consumer packaging in terms of shape, size, and functionality. The global industrial packaging market is a multi-billion-dollar market, driven by key industries such as chemicals, pharmaceuticals, lubricants, food and beverages, and construction industries. Industrial packaging often includes packaging to protect large parts or machinery, big cartons, corrugated boxes, plastic or fiber drums, protective films, wooden boxes, and specialized pallets. Industrial packaging functions as a protective barrier, controls release ofIR_Brochure hazardous materials, and provides information of content inside. It is essential that industrial packaging material be as lightweight as possible because any additional weight will add to the shipping, moving, and transportation costs.

Trends in the industrial packaging market

Recycling

A majority of the manufacturing companies generate huge amounts of toxic and non-toxic waste. A significant part of such waste is composed of packaging waste. Such packaging waste can be easily avoided by using materials that are biodegradable or recyclable. Numerous legislations have called for increasing the 3Rs principle – reduce, reuse, and recycle in the industrial packaging market. Reusing the packaging material prolongs not only the product lifecycle but also decreases the overall packaging cost. Many industrial packaging items such as wooden boxes, fiber drums, and specialized pallets can easily be reused. Also, the recycling trend has been on the rise mostly in the steel industry, as many studies have proven the process to have a minimal environmental impact. The metal packaging industry is also increasing its effort to recycle the packaging material as metals can maintain strength through successive stages of recycling.

Optimal pack shape

The shape of the pack also plays a crucial role in determining the total logistics and distribution cost, as most freight companies calculate the shipping cost based on volumetric weight. Optimizing the pack shape to occupy minimal shape can save considerable costs in the volumetric weight calculation process. For instance, manufacturers are favoring the cubic shape instead of the cylindrical shape of steel or plastic drum due to savings in space. Also, rectangular-shaped rigid IBCs enables the containers to be packed closely together leaving fewer gaps and increasing the total amount of cargo that can be transported in a single trip.

Downgauging

Players in the industrial packaging market have been increasing their sustainability efforts to focus on downgauging or material reduction. Research teams have been continually improving the packaging performance despite using fewer materials. For instance, engineers have been able to reduce the overall weight of a plastic drum by about 70% compared to 1970s. Engineers have also been able to replicate similar weight reductions in steel drums. Also, advancements in technology have reduced the average weight of multiwall paper sacks used in construction industry without sacrificing performance or strength. Such act reduces the transportation and logistics cost and eases material handling as well.

Safety

The players in the industrial packaging market are continually struggling to maintain a balance between controlling packaging waste and creating packaging material that provide the required strength and performance. Such decision making becomes even more critical when they are dealing with hazardous materials. To ensure minimal waste, international bodies such as the United Nations are taking the matter into their own hands by publishing an Orange book on the transport of dangerous goods.

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IR27

Market Measurement Study Helps an Industrial Packaging Client Forecast the Growth of the Industry

According to a recent market study, the global market for industrial packaging is predicted to reach $61 billion by 2020, growing at an annual rate of over 3%.

Typically, industrial packaging can be defined as the secondary or tertiary packaging used for packing products required for industrial purposes. Industrial packaging also involves the storage, protection, handling, and transportation of various industrial products within the industry or with other end-use sectors. Industrial packaging is available in multiple shapes and designs and is suitable for numerous applications in end-user industries, such as food and beverage, chemical, construction, and pharmaceuticals. Rise in construction and building activities in emerging economies like India and China, growth of the food and beverages industry to meet the demand of the growing population, and the rapid growth of exports, which requires superior packaging standards for the international market are some of the significant factors that are expected to boost the growth of the industrial packaging industry, globally.

However, the growth of the industrial packaging industry is hampered by certain factors, which include:

  • Assessing Sustainability: Today, packaging contributes towards the sustainability of a packaged product and should be planned holistically with that product to enhance overall environmental performance and minimize product wastage, damage, and spoilage. However, at present, there is no packaging solution that is entirely sustainable, and various packaging materials cannot be unambiguously classified as good or bad. All have their advantages and shortcomings depending on the product application, and tradeoffs are necessary to arrive at an optimum position.
  • Regulatory Trends and Pressures: Life cycle analysis is an essential process for estimation and comparison of the environmental impact of different products. It is now being recognized that this process should not be performed on the packaging alone but should also be a component of the calculation of the environmental impact of the entire packaged product versus other alternatives.

These factors are compelling firms across the industrial packaging industry to leverage the use of market measurement studies. IR_BrochureMarket measurement studies help companies accurately measure the market size and provide insights into the marketing activities that should be carried out to gain a stronger foothold across the industry space.

The Business Challenge

  • The Client: A leading industrial packaging firm
  • Area of Engagement: Market measurement

A leading industrial packaging firm wanted to gain recommendations on consistent and defensible statistics to devise effective marketing programs and decrease the cost of customer acquisition. The client also wanted to gain insights into the potential markets across the industry. With the help of a market measurement study, the client also wanted to gain clarity on the total market size to help them design their marketing activities effectively.

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The Journey

To help the client gain a clear view of the current and future market size, Infiniti’s market measurement experts carried out extensive interviews and discussions with leading stakeholders across the industrial packaging space. To help the client devise an effective marketing program across business units, the experts also collated information from company presentations, paid industry databases, and industry forums.

Solution Benefits and the Business Impact

The market measurement solution offered by Infiniti helped the client segment the market size by the application in terms of the product and geography and gain better visibility into the competitive landscape, employee size, and turnover. The solution also helped the client identify the potential customers for the company’s products and services and forecast the growth of the industry by using output estimates and essential macroeconomic indicators.

The Future

With the incredible rise in industrial activities in emerging economies, the market for industrial packaging has proliferated across the world. This is expected to influence this market over the next few years. Apart from this, the industrial packaging industry is anticipated to benefit significantly in the near future from the rising usage of high-value containers, which is fueled by the rise of industrial prosperity and the enhanced utility that these containers offer.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the industrial packaging industry

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