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food retail

How to Recapture Growth in the Fast Food Industry

Fast food companies have enjoyed high profits despite offering products and services at low costs over the years. However, the shifting consumer demand to healthier and premium quality products at the existing price points have left fast food chains grappling for ways to satisfy these needs. The fast food industry is primarily characterized by convenience, affordability, and speed. But modern customers in the sector are looking for this and much more from players in the fast food industry. Companies in the fast food industry that are able to identify and align their strategies to suit the changing market demands can ensure a stable future for their business. Fast food industry experts at Infiniti Research identify some critical strategies that can help companies in the sector to turn a reasonable profit through increased operational excellence and improved customer service strategies.

Although companies in the fast food industry can expect challenging times ahead, capitalizing on the right opportunities can help harness growth and profitability for players. Request a free proposal to know how our solutions can be tailor-made to cater to your business’s unique challenges and help you seize profitable business opportunities.

Fast food industry

Listen to your customers

In the case of any service industry, knowing what your customer wants and effectively catering to their demands is paramount. As consumer demands shift towards healthier and better quality food ingredients, top companies in the fast food industry have already started to incorporate these fast food industry trends into their business. Furthermore, some fast food companies have also begun to make the food in front of the customers so that they can witness the quality of ingredients used and be convinced of cleanliness and nutrition in the food that they consume.

Learn more about how we help clients in the fast food industries with agile business strategies

Transparent marketing strategies

You may often find that in today’s digital age, not all marketing strategies of fast food companies take off as expected. One of the main reasons for this is due to the lack of transparency in the marketing strategies of fast food companies. In the age of empowered customers, people have wider options to gain more information and voice their opinions than ever before. Showcasing transparency in operations as a part of the marketing strategies is one of the best ways for fast food industry companies to garner and maintain customer loyalty.

Identify untapped niche

Millennials were earlier an untapped niche for fast food companies. Reaching out to such untapped segments can open up new business verticals for companies in the fast food industry. For instance, recently a well-known fast food chain reached out to millennials in two ways: firstly, by engaging with customers and providing through online channels and by secondly, by giving this customer group a sense of community by promoting authenticity and inclusion through workshops and tastings. This also resulted in several consumers documenting their experiences through social media and word-of-mouth, enhancing the branding of the company.

Gain more insights on Infiniti’s solutions for companies in the food and beverage industry

food retailers

What Food Retailers Can Do to Revive the Declining Sales Volume

food retailersFood retailers saw a steady increase in the product volumes sold during the late 90s’ and the early 2000s’, but the growth of food-at-home (FAH) segments have been stalled over the past decade. One of the main reasons for this is when the US customers faced the heat of the recession in 2008, the common trend among households became to eat out less and save money. As a result, the volumes sold by food retailers in the FAH category saw a steady rise. However, as the economy improved, consumers began dining out frequently, consequently, volumes of products sold by companies in the food retail sector took a hit. Although food industry experts at Infiniti Research predict that the sector will continue to undergo the pressure of declining sales over the next few years, there are a few measures to help food retailers resign from flat or negative growth.

By having a clear understanding of the changes and transformations that have driven food-volume growth in the recent past and how those trends will likely evolve, consumer food companies can better prepare for the road ahead. Request a free proposal to know how our food industry experts can help you stay in line with the market changes in the sector.

Ways to spur growth in food retail

Amidst the downbeat forecast relating to the growth patterns, several food retailers have already begun taking an ad-hoc approach for addressing the sluggish FAH growth on the overall business. Measures such as minor product innovations and or reduction in packaging size are some common examples. But to make way for sustainable growth and plan for the challenging years awaiting them, food retailers must take a broader and long-term view of the market. This can be done through bold strategic moves including collaborations or even partnerships.

Re-evaluate product portfolios

There is no doubt that there has been an overall decline in FAH volumes. Despite this, some subcategories have managed to show signs of growth in the recent years. This has been largely driven by the demographic shifts that have taken place in the US over a span of the last 10-15 years. It is vital for food retailers to identify pockets of growth by combining data related to changing consumer attitude and purchasing behavior with the data collected on the changing demographic and economic trends. Furthermore, the lifestyle changes of US consumers are promoting the growth of healthy and organic food products. Therefore, food retailers can concentrate their efforts on these verticals to ensure stable profits. Identifying underperformers is another area of focus for companies in the food retail sector. Divesting in product categories that are rapidly declining in terms of volumes and profits would be advisable.

Is your business experiencing a slump in sales? It can be revived and brought back to track with the right market intelligence solutions to guide your decision-making process. Get in touch with an expert for more insights on how our tailor-made solutions can cater to your specific business challenges.

Supply chain changes to manage volatility

Food retailers often find themselves exposed to commodity price fluctuations and aggressive supply chain transformations are the only solution to overcome such challenges. For instance, a popular coffee chain had purchased its first coffee farm in 2013 to ensure an undisputed supply of coffee beans. Food retailers can also consider joint ventures which will help increase their collective bargaining power and respond better to commodity volatility. Some top food retailers are also trying to develop new and innovative product formulations to better respond to commodity price fluctuations. Such process changes can help to considerably lower costs so that food retail companies can better handle the volatility.

Enter into mutually beneficial partnerships

The challenges faced by both food retailers and food manufacturers over the coming years will be more or less the same. Some of the top retailers are already deeply invested in the private-label and prepared-foods businesses. These categories present opportunities for mutually beneficial partnerships among food companies. Seeking new ways to collaborate with food retailers will be the trait of winning food companies.

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fast food industry

Demand Forecasting Solution to Reduce Operating Costs by 17% for a Fast Food Company

Fast Food Industry Overview

Increasing disposable income and changing food habits of customers in developing countries are driving the growth of fast food industry. Additionally, convenience and affordability of fast food are likely to aid the global fast food industry growth. However, supply chain issues such as lack of traceability, inability to maintain safety and quality of products, inadequate communication between parties, and rising supply chain costs are making it difficult for fast food manufacturers to efficiently cater to their customers’ needs and demands. As such, companies in the fast food industry are turning to inventory management solutions to prevent stock-outs and speed up order fulfillment.

Whether you are running a global operation or working with local suppliers, having real-time visibility into your inventory is imperative to efficiently manage supply chain operations and processes. Our inventory management solution can help you to achieve this business objective. Request a FREE proposal today!

Business Challenge

The client is a fast food company based out of the United States. The client majorly focused into home delivery services.

Our client, a company in the US fast food industry, faced difficulties in communicating their delivery needs between staffs, drivers, and production centers across various locations in the United States. Also, as customers demanded transparency into where their products are in real-time, the client realized the need to invest into cost-effective technologies to track real-time inventory.

Besides, they were unable to deal with unexpected changes in product demand due to the lack of an efficient supply chain management system. The client, therefore, chose to partner with Infiniti Research to leverage their expertise in offering inventory management solution. By leveraging Infiniti’s inventory management solution, they wanted to tackle supply chain challenges and focus more into their core business objectives.

The company in the fast food industry also wanted to tackle other challenges such as:

1Fast food industry challenge #1: Lack of traceability

As consumers demanded complete transparency into where their orders are in real-time, the company in the fast food industry realized the need to invest into real-time inventory tracking system. By doing so, they wanted to strengthen the brand value and increase customer loyalty. With Infiniti’s help, the company in the fast food industry also wanted to identify cost-effective technologies that their competitors invested on to tackle this challenge.

Fast food industry challenge #2: Inability to maintain the safety and quality of food products

Poor storage and warehousing practices, delays in transportation, and inclement weather made it difficult for the company’s manufacturing sector to produce and distribute high-quality products. The client, therefore, wanted to identify the right suppliers to provide them with the best raw materials, implement the right production method, and invest into the right packaging materials to ensure the safety and freshness of their products.

Fast food industry challenge #3: Rising supply chain costs

The rising fuel costs and freight charges were increasing operating costs for the company. Also, the client’s unstructured approach to supply chain management resulted in huge losses for the company. They wanted to streamline supply chain operations and avoid conditions for stock-outs and overstocks.

Fragmented data and lack of communication can have a major impact on the fast food industry supply chain. Our inventory management solution can help you to forecast the target stock levels that are required to meet the rising demand for goods and services and efficiently manage supply chain activities. Contact us today to leverage our inventory management solution.

Our Approach

The experts at Infiniti Research followed a four-phased approach that involved:

2Inventory forecasting analysis to determine reorder points by analyzing previous sales history, trends in sales and demand, and average lead time.

Technology assessment to identify cost-effective tools or technologies to gain supply chain visibility and view of inventory throughout.

Demand planning solution to predict demand patterns based on historical sales data, customer orders, and market indicators.

Competitive intelligence engagement to analyze the client’s key competitors and their business strategies.

Market research study to identify the US fast food industry size and market transformations.

As customer demands are extremely dynamic, companies in the fast food industry must accurately plan inventory activities to reduce product stock-outs and overstocks. Our inventory management solution can help you to tackle all your supply chain challenges. Request for more information and our experts will get back to you with customized solutions.

Results Obtained

Infiniti’s inventory management solution helped the company in the fast food industry to enhance supply chain activities and speed up the delivery process. Also, by investing into inventory tracking technologies and tools, the client was able to better manage logistics activities and timely deliver products. Besides, Infiniti’s inventory management solution helped the company in the fast food industry to enhance the accuracy in demand forecasting by 25%.

Infiniti’s experts also helped the client to identify the right suppliers to provide them with superior quality raw materials. This helped the company in the fast food industry to enhance the product quality and customer satisfaction. In addition, by building a back-up plan, the client was able to efficiently adapt to the unexpected changes in product demand and delays in transportation.

By leveraging Infiniti’s market research engagement, the experts helped the client to identify the latest trends in food packaging. Within one year of leveraging our inventory management solution, the client was able to better plan supply chain activities, enhance communication between different teams, and speed up delivery process. In addition, the company in the fast food industry was able to reduce operating costs by 17%.3

Want to gather more insights into our services for companies in the fast food industry? Request a FREE Brochure here!

Processed food industry

Playbook for Success in the Modern Food and Beverage Industry

The total revenue of the global food and beverage industry is skyrocketing with each passing year. Although the quality of products or service plays a significant role in the survival of food and beverage companies, this no longer remains the only ingredient for success in the food and beverage industry. With the ever-changing market trends and the growing need to satisfy changing consumer demands, companies in the sector must be on their toes to grasp new food and beverage industry trends. It is also important for businesses in the sector to identify ways to leverage maximum benefits from the market opportunities. Based on our discussions with several prominent food and beverage companies from different regions, here are some key takeaways on how the food and beverage industry is changing and what companies in this sector must do to thrive.

With consumer demands and preferences changing rapidly, it’s time for food and beverage companies to take a fresh look at their strategies to better connect with target consumers. Request a free proposal to know how we can help you achieve this.

Trends disrupting the food and beverage industry

Catering to a new group of shoppers

The old rules of the CPG no longer work with the new-age shoppers. Millennials and Gen Z consumers are inclined to brands that fit their lifestyle. This group of consumers are known to shy away from manufactured marketing of traditional food and beverage industry products. They favor ‘real ingredients’ and expect labels to be clear and easily understandable. Moreover, the internet has brought about drastic changes to customer expectations not only online but also in the store. Younger consumers want to be able to order ahead, pay, and capture loyalty rewards, all by using their phones. Catering effectively to this new group of consumers should be a major milestone for companies in the food and beverage industry.

Direct to consumer channels for launching new products

New players in the food and beverage industry often start out by selling directly to consumers, mostly using online channels. Direct to consumer brands are often more successful in capturing deep data on their target consumers which can be further used to deliver personalized consumer experience, refine product strategy, and build long-term customer relationships. By selling directly, players in the food and beverage industry can also experiment with new business models. Furthermore, when these brands plan to move to brick and mortar, it can dramatically enhance their chance of success.

Gain competitive intelligence about market leaders, track key industry trends, opportunities and threats with our advanced market intelligence solutions. Get in touch with our experts for more insights on our solutions.

Focus on smart growth

With so many brands in the food and beverage industry and ample choice available to consumers, retailers are often quick to pull the chord on products that fail to deliver quick sales or even attract new customers. When launching a new product in the food and beverage industry, it is always better to start small in order to be able to manage the complexities of retail distribution. Brands that focus on expanding too rapidly could run into crippling cashflows or may even face critical manufacturing or supply chain problems. Also, increased focus must be given to communicating stories at the shelf via packaging, promotions, shelf-edge marketing, and the other tried and tested tools of retail marketing.

Learn how our solutions can help you stay updated with the latest retail industry trends

Food and beverage industry

Infiniti’s Trend Analysis Solution Helped a Fast Food Company to Exceed their Revenue Expectation and Enhance Profit Margins by 22%

Fast Food Industry Analysis

Despite the growing focus on healthier and nutritious food choices, the fast food industry has been witnessing positive growth over the past few years. However, the growing consumer demand for fast delivery and evolving consumer expectations still presents challenges for companies operating in the fast food market. To overcome such challenges and set themselves apart from the competition, it becomes imperative for fast food companies to keep tabs on global market trends and explore potential growth opportunities.

To survive in today's competitive marketplace, it has become imperative for companies in the fast food industry to explore new opportunities and adapt to market changes. Request a FREE proposal to know how our solutions can help companies in the fast food industry to achieve these goals.

Business Challenge

The client is a fast food company based out of Austria. As they were new to the market, they were facing difficulties in understanding and meeting the demands of their target customer base. Moreover, with major fast food companies in Austria embracing technology and social media to drive sales, the client’s inability to adapt to the latest technologies and trends impacted the company’s bottom line. Also, they were facing challenges in keeping tabs on the global trends that shaped the fast food industry landscape. The client, therefore, approached Infiniti Research to leverage their expertise in offering trend analysis solution. With Infiniti’s trend analysis solution, the company in the fast food industry also wanted to identify their strengths and weaknesses, predict long-term performance, and make timely preparations to adapt to unexpected market changes.

Other challenges faced by the company in the fast food industry were:

Fast food industry challenge #1

With major fast food companies in the region employing faster payment methods such as mobile in-store payments apps and e-wallets to reduce the wait time of customers, the client wanted to identify all the major trends and innovations adopted by their competitors and introduce advanced payment modes to allure customers.

Fast food industry challenge #2

With the increasing health awareness among consumers, there is a rising demand for healthy and nutritious food options . This compelled companies in the fast food industry to revamp their food options for customers. The client, therefore, wanted to identify the demands and needs of their customers and also understand the approaches undertaken by their competitors to keep their customer base happy.

Fast food industry challenge #3

By monitoring the marketing and promotional approaches undertaken by their competitors, the client wanted to analyze the common trend in marketing and employ them in their business processes.

Solutions Offered

To help the company in the fast food industry tackle the industry challenges, the experts at Infiniti Research adopted a three-phased trend analysis engagement. The engagement involved thoroughly analyzing the fast food market in Austria. The factors such as customers’ demands, market trends, and consumers’ concern regarding fast food were taken into consideration. Also, the experts at Infiniti Research analyzed the client’s competitor’s sales rate for the past five years and identify products with high demand in the market. The experts at Infiniti Research also analyzed the common trends in capital investment, payment modes, and marketing in the fast food industry.

The insights obtained from Infiniti’s trend analysis engagement helped the company in the fast food industry to understand their weaknesses in performance and identify the potential market demand for their products. Also, by gathering detailed insights about their competitors, the client was able to identify the common trends in marketing approaches and promotional strategies. This helped the client to identify the best marketing strategy to promote their product offerings in the market. Also, the client was able to identify products with the highest market demand in Austria.

Furthermore, with Infiniti’s trend analysis engagement, the client was able to understand the current market behavior and dominant patterns of the fast food market. This helped them in making well-informed business decisions. Also, the company was able to exceed their revenue expectation and enhance profit margins by 22%.

With the increasing competition in the fast food industry, innovation and change have become imperative to gain a leading edge in the market. CONTACT US to know how our trend analysis solution can help you keep pace with market changes and adapt quickly to the evolving marketplace.

Fast Food Industry Trends 2019

Fast Food Industry Trends 2019

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competitive pricing strategy

Infiniti’s Competitive Pricing Strategy Elevates Sales and Profit Margins for a Canadian Fast Food Company

Competitive Pricing Strategy for a Fast Food Company

Today, businesses use a variety of pricing strategies depending on their unique business goals and objectives. However, in today’s competitive marketplace, it is important to have the right pricing strategy to maximize sales and profits. Also, businesses need to constantly monitor competitors’ pricing strategies and plans in order to have a competitive advantage in the market. This is where the real power of competitive pricing strategy comes in. Major food and retail companies are considering competitive pricing strategies to price their products. This success story explains how our competitive pricing strategy helped a fast food company gain a competitive advantage in the market.

Deciding the right ‘price’ for a product is a challenging task for companies. If you are facing difficulties in pricing your products or services, our experts can help. Request a FREE proposal to know how our competitive pricing strategy will help you efficiently price your product to yield maximum profits.

Business Challenge

The client is a fast food company based out of Canada. As they were new to the Canadian fast food market, they faced difficulties in efficiently pricing their products. Also, the client noted that Canadian customers were very selective regarding purchases due to their knowledge of the monetary value of products. The client, therefore, was facing difficulties in competitively pricing their products according to the current market demand and in attracting new customers. They approached Infiniti Research to leverage their expertise in offering competitive pricing strategy solution.

With Infiniti’s competitive pricing strategy solution, the client also wanted to:

  • Identify what similar fast food companies are charging for their products and set prices according to current market demand
  • Respond faster to their competitors’ actions and better position their company in the Canadian fast food market.
  • Attract customers who are price sensitive and increase the customer satisfaction level
  • Compete much better in the Canadian fast food industry and maximize profits with each price change.

Solutions Offered and Value Delivered

The experts at Infiniti Research conducted a four-phased approach. This involved conducting a thorough Canadian market analysis, analyzing the client’s target audiences, identifying direct and indirect competitors, and devising a pricing strategy and execution plan. As the client was new to the Canadian fast food market, the experts recommended the client to provide an introductory offer and discounts to attract customer segments.

With the insights obtained, the experts helped the client to decide competitive prices for their products. This helped them attract new customer segments. Also, the insights obtained from Infiniti’s competitive pricing strategy engagement helped the client implement a flexible pricing strategy to adapt to the unexpected price fluctuations in the market. Furthermore, providing introductory offers and discounts helped the fast food company to attract new customers.

The client was able to exceed their revenue expectation and gain a competitive edge in the Canadian fast food market within one year of entering the new market. Moreover, with Infiniti’s competitive pricing strategy engagement, the company was able to achieve average savings of 27.3%.

Aligning prices with market demand doubles revenue for companies. Wondering how? CONTACT US to know how our competitive pricing strategy can help you align your products’ prices with the market demand to maximize profitability.

Advantages of Competitive Pricing  

Respond quicker to competition

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Pharmaceutical Industry

Quick Service Restaurant Client leveraged Marketing Strategy Solution to Help Improve Customer Loyalty Through Targeted Ad Campaigns

quick service restaurant

LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest marketing strategy solutions for a quick service restaurant client. The rapid economic growth has created a new market for the quick service restaurant space, owing to the increased demand for convenient, quick serving, and ready-made meals. The high demand and popularity of these businesses can be attributed to several factors like the comfortable dining experience offered at a relatively low price offered. Speed in service, competitive pricing, and convenient locations mark the characteristics of a typical quick service restaurant.

“Marketing strategy helps companies in the quick service restaurant market to focus on customer retention and loyalty to increase the visibility of the brand. Additionally, our solutions help clients in the QSR space develop lasting relationships with their customers while developing ways to improve loyalty and trust with both the current customers and prospects. “says an expert at Infiniti Research.

 

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The solution offered helped the quick service restaurant client to improve customer loyalty through targeted ad campaigns. The solution also helped the client to identify promotional strategies to enhance their profitability and maintain a successful business performance during the recession. Furthermore, the client was also able to divide their end-consumers into navigable segments and develop effective campaigns based on their preferences.

Additional Benefits of The Marketing Strategy Solution

  • Develop a consistent brand recognition level among the target segment
  • Build loyal consumers through a strategy of relationship marketing approaches.
  • To know more, request a free proposal

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Connected Car Technology

Five Killer Marketing Strategies for Food and Beverage Businesses

The food and beverage industry is one of the most exciting businesses out there that will sustain itself even in the time of economic hardships. This is because food is one of the basic needs of any human being. However, it doesn’t imply that having an F&B business will guarantee profits. It’s actually highly competitive; it wouldn’t be surprising to see multiple food chains on the same street or hundreds of brands selling the same food product. So how do you ensure survival and profitability in this highly competitive yet lucrative market? One of the most obvious answers is devising a highly effective marketing strategy. But of course, that comes after being able to make good food. It is equally important to tell people how good your food tastes. So what are the critical factors to consider while creating a marketing strategy for food and beverage businesses?

How do you develop a marketing strategy?

Marketing strategy 1: Brand positioningGet More Info

When it comes to food, the play area is limited, so most of the players will try to go for superior taste. However, that doesn’t create differentiation and a lasting brand positioning. It is essential to establish perceptions in the mind of the consumers when it comes to specific attributes. For instance, restaurants can position themselves as the place to get the spiciest food, place with a unique experience or theme, super-fast service, authentic American steaks, or a family friendly restaurant.

Marketing strategy 2: Product packaging

Many studies have concluded that when consumers are shopping in a retail setting without the motive of any particular purchase, the buying decision is highly driven by attractive packaging. Who can blame consumers for picking up an attractively packaged chocolate only to find out the taste doesn’t live up to the expectation. So everything from logo design, use of elements, fonts, and packaging style to the material used will be analyzed by customers before making the decision. After all, consumers have a perception that what you see is what you get.

cta ir

Infiniti’s Marketing Strategy Helps a Quick Service Restaurant Client Improve Customer Loyalty Through Targeted Ad Campaigns

In the current scenario, the quick service restaurant industry’s growth has been spurred on by globalization and the general increase in the income of the global population. The rapid economic growth has also enabled the creation of a new market for the quick service restaurant space, owing to the increased demand for and consumption of convenient, quick serving, and ready-made meals. The high demand and popularity of these businesses can be attributed to several factors including the handy dining experience offered at a relatively low price. Speed in service, competitive pricing, and convenient locations mark the characteristics of a typical QSR. Furthermore, quick service restaurants are considered to be low-risk ventures in terms of investments and operations. However, changing customer preferences, increasing demand for quality, and extreme competition pose challenges to firms operating in this sector.

Let’s take a look at a few impediments for players in this industry:

  • Technological factors: Technological factors have been an important influence in the quick service restaurant industry. Technological factors have brought about significant changes in the way food brands interact and engage with their customers. Moreover, they also affect the marketing and advertising strategies of brands.
  • Increasingly saturated market: The quick service restaurant space is currently booming and businesses operating in this sector face stiff competition from their peers, leading to the decline in individual store sales. Hence, firms have started focusing on developing strategies to enhance customer loyalty and gain a competitive edge.

To overcome such challenges and to enable smooth functioning several players operating in the quick service restaurant space are leveraging the use of marketing strategy solutions. Marketing strategy helps companies focus on customer retention to increase the visibility of the brand. IR_BrochureAdditionally, our solutions help clients develop lasting relationships with their customers while developing ways to improve loyalty and trust with both the current customers and prospects.

The Business Challenge

  • The client: A Quick Service Restaurant

The client, a leading player in the quick service restaurant space, with outlets spread across the globe, wanted to devise effective ways to monitor consumer demands and expectations. The client was looking at implementing certain methods which will help them reduce service time and drive customer satisfaction. Additionally, in order to achieve long-term success, the client wanted to build loyal consumers through a strategy of relationship marketing approaches. Quick Service Restaurant

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The Journey

Infiniti’s team of marketing strategy experts carried out extensive interviews and discussions with prominent stakeholders, to gain a detailed understanding of the current market scenario. Moreover, our experts were also successful in gathering information from primary sources including industry experts, researchers, consultants, and distributors. They also explored secondary sources like newsletters, business journals, and market research data.

The Solution Benefits and the Business Impact:

The solution’s offered by Infiniti’s marketing strategy experts assisted the client in improving customer loyalty through targeted ad campaigns. Our solutions also helped the client in identifying promotional strategies to enhance their profitability and maintain a successful business performance during the recession in an economy. The client was able to divide their end-consumers into navigable segments and develop effective campaigns based on their preferences. Based on a combination of past performance and future projections the client was able to set their goals. Furthermore, our solutions helped them develop a consistent level of brand recognition amongst the target segment.

The Future

Around the world, QSRs are investing tens of millions of dollars in offering mobile on-the-go service to their customers. Technology will continue to play a pivotal role in transforming the industry, as technology is one of the assets that aid in offering a seamless customer experience. Moreover, restaurant brands who understand their customers, capitalize on digital/technology investments and analytics, and seize upon the opportunity to engage customers in an extremely personalized way can drive increased dining frequency, check size, customer conversion, and loyalty.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the quick service restaurant sector

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