The healthcare sector in Central and Eastern Europe (CEE) has been transitioning and showing positive signs of growth over the past two decades. This has largely been fueled by the reform of health services becoming a priority on the political agenda. As a result,...
Why Diversification is the Key to New-Age Healthcare Transformation
The healthcare industry is undergoing a constant wave of transformation. From shifts in care settings to heightened expectations for stronger cost management and better consumer experience, traditional healthcare players are experiencing increased pressure on their...
Why Diversification is the Key to New-Age Healthcare Transformation
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Fine-Tuning Consumer Engagement in Healthcare
Owing to digitization and the rising market competition, consumer-brand relationships have evolved. Top healthcare companies are trying to incorporate these developments in consumer-brand relations into their processes by building better consumer engagement in...
4 Factors Shaping the Future of Healthcare
The healthcare industry has experienced a myriad of changes ranging from public legislation to technological development over the past couple of years. With the increasing population and the rising need for enhanced healthcare services, we can expect the future of...
How Medical Device Manufacturers Can Improve Product Quality
The medical device industry continues to innovate aggressively and record stronger growth with each passing year. The key growth enablers for medical device manufacturers include the underlying demographics and the innovation and expansion in clinical applications of...
Essentials for Creating an Unbeatable Healthcare Marketing Strategy
Every organization needs to have a marketing strategy to stay competitive in the marketplace. When it comes to healthcare, irrespective of whether you are a healthcare provider, health tech developer, or a medical device manufacturer, you need to have a strong...
What Automation Means for Healthcare Market Research Providers
Automation and other technological innovation have already made their way into several processes in the healthcare industry. However, automation in healthcare market research is a relatively new concept. There have been several debates and discussions in the past...
Asian Healthcare Industry Analysis 2019: The Wows and Woes
According to our healthcare industry analysis for the Asian market, the sector is expected to record positive growth this year. The rising adoption of technology, innovative healthcare access programs, and growing healthcare industry trends like care delivery outside...