Employee sentiments indicate that “work” and “organization” are the strongest EVP pillars for any global company looking to recruit/retain the best possible talent.

In today’s workforce, both employers and employees have distinct wants, needs, and ways of thinking. This has spurred the demand for tailored solutions, which cater to the desires for both flexibility and autonomy – for a more stable workspace. The recent paradigm shift in the current workforce scenario has often strained the employee value proposition (EVP) and the core relationship between leaders and their employees. A unique, compelling, and relevant EVP acts as a key driver for talent attraction and retention.

Generally, most prospective employees looking out for a position in their desired company tend to evaluate the value proposition of their future employer. However, making an EVP come to life for an employee within an organization is one of the biggest challenges that corporate leaders face. Another key challenge is the disconnect an employee faces with the existing EVP strategy during economic meltdowns when leaders make tough decisions to downsize their employee strength. Also, having an EVP that is too simple and broad enough to fit in multiple geographies and business units poses a major challenge for most employers across the globe. Infiniti’s market intelligence solutions help players in the market realize the significance of having an effective EVP strategy. With experience in conducting similar studies in the past, our research team can help clients gain a thorough understanding of their target audience and also help develop powerful and unique EVP strategies.

The Business Challenge

With an aim to identify key strengths and the areas of improvement, the client – a leading global ingredients solutions company – approached Infiniti to engage in a market intelligence study to analyze the legacy survey data and their employer brand manifesto. The scope of this engagement was to assess inputs from various focus groups such as corporate, research and development, new hires and customer service to identify the gaps and strengths within the organization. By understanding the company’s norms and its culture, the study segregated various findings under different EVP categories, such as opportunity, work, organization, people, and rewards.

The primary objective of this market intelligence engagement was to analyze the provided legacy data and transcripts to understand the internal environments’ opinion of key strengths and opportunities to aid in the development of an effective EVP strategy.

Infiniti’s business intelligence solutions also helped the client understand various key attributes and areas of improvement to create a successful EVP strategy. The analysts also reached out to numerous key opinion leaders and engaged in interviews with senior management to understand their views on the existing EVP strategies in their firms.

Solutions Offered and Business Impact

In just 12 weeks, the client – a leading global ingredients solutions company – was able to review the provided legacy data and transcripts to understand the internal environments’ opinion of key strengths and opportunities to aid in the development of an effective EVP strategy.

To assess challenges specific to the development of an effective EVP strategy, Infiniti’s research team developed an extensive proprietary database consisting of information on more than two million industry experts, senior management leaders, key opinion leaders, employees, and employers. Additionally, the market intelligence solutions offered by our research specialists provided insights on EVP pillar summary and key differentiators based on employee satisfaction survey. The study also helped identify unique value propositions for each geography that can be used to customize EVP messages. With our help, the client was able to infer that according to their employees, social responsibility, environment responsibility, and transparent communication are the key differentiators in an EVP strategy.

Benefits of Our Integrated Market Intelligence Approach

In a mere span of just 12 weeks, our market intelligence study helped the client gain numerous benefits in terms of identifying the key segments and understanding the norms and culture that are followed by the major market players. Furthermore, this research engagement also helped the client analyze various inputs from focus groups such as corporate, research and development, new hires, and customer service to know the gaps and strengths within the organization.

Some of the key points appreciated by our clients:

• Dedicated Market Intelligence Portal. A centralized market intelligence platform for the collection, storing, processing, reporting, and dissemination of information with the specific purpose of assisting the decision-making process and developing actionable insights. This portal includes comprehensive information on quantitative and qualitative aspects on target markets, competitors and end-users.
• Collaborative learning. We leveraged the experience of our market intelligence team and our technical capabilities to enable report-sharing and other collaborative features appreciated by client teams.
• Interactive Dashboard. Using our portal-based solution for industry experts, we took a design-first approach to problem-solving and helped break through previously held assertions.
• Value for Money. Infiniti’s dedicated client management team also customizes reports to suit various business requirements and offers the best insights for every dollar spent.