Case studies
Developing a Localized Drug Launch Plan and Execution Strategy for a Specialty Pharma Company
Specialty pharma companies face several challenges in today’s increasingly complex and constrained business environment. The rise in drug R&D, increase in...
Consumer Behavior Research: A study on the buying behavior of Gen Z consumers
The key to improving CX is understanding consumer behavior Providing a good retail experience can help improve customer loyalty and business success. And that’s what...
Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising
The pandemic outbreak and subsequent lockdowns have drastically altered economies, impacting the day-to-day lives of consumers globally. This has affected the...
Building an Optimal Pricing Strategy for a Flagship SaaS Product | Pricing Research
Pricing is a critical aspect of product success, but small- and medium-sized businesses are often skeptical about leveraging pricing research for determining the...
Thoughts
Understanding Structural and Strategic Barriers to Entry in Global Markets
Barriers to entry are hurdles for businesses looking to break into a new target market. Overcoming these hurdles is what defines a successful market entry. Barriers...
Achieving a Go To Market Advantage in Developing Markets
Succeeding in developing markets has been challenging for companies across industries, but those that adapt their business model for developing markets could thrive...
Factors to Consider While Performing Market Trend Analysis
Tracking and monitoring market shifts and the changes in consumer trends is crucial to identifying commercial advantages. At Infiniti Research, we leverage...
Everything You’ve Ever Wanted to Know About Journey Mapping
Over the past decade, the explosion of digital platforms has created a digitally inclined customer base— well informed on market developments and evolving trends....
Press releases and media mentions
Weekly Round-up: A Storyboard on the Benefits of Market Intelligence Solutions
LONDON: Infiniti Research, a leading market intelligence solutions provider, has announced the release of their FREE downloadable resources on the benefits of market...
Weekly Round-up: A Storyboard on the Benefits of Customer Intelligence Solutions
LONDON: Infiniti Research, a leading customer intelligence solutions provider, has announced the completion of its downloadable resources series on the benefits of...
Weekly Round-up: A Storyboard on the Benefits of Customer Intelligence Solutions
LONDON: Infiniti Research, a leading market intelligence solution provider, has announced the release of their new storyboard on customer intelligence solutions and...
Weekly Round-up: A Storyboard on the Benefits of Market Entry Strategies
LONDON: Infiniti, a leading market intelligence solution provider, has announced the release of its new storyboard on market entry strategies and on how it has...