Case studies
What CMOs of Emerging Companies Can Learn From Market Leaders
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Devising a Target Market Strategy for a Building Automation Company
Effective market segmentation, targeting, and positioning have never been more challenging. In addition to a dynamic regulatory landscape, building automation...
Market Assessment: Bolstering the Business Expansion Efforts of a Leading Packaging and Bottling Equipment Manufacturer
The correlation between market assessment and innovation is a well-recognized topic across industries. In the food packaging and bottling industry, process...
Mastering the New Retail Customer Experience Imperative with Customer Intelligence
Consumer Intelligence revolves around gathering and analyzing consumer data to understand what consumers are doing, what consumers need, and...
Thoughts
Agile Innovation in Healthcare: The New Business Imperative
Healthcare payers and providers face numerous challenges due to a dynamic business landscape. Thus, an organization’s ability to respond and adapt quickly to change...
Value-based Healthcare Administration and the Rise of Medical Wearable Devices
Spiralling cost is admittedly a key issue for the healthcare sector, increasingly forcing the industry toward an outcome-based (value-based) delivery model in which money changes hands based on improved patient health outcomes and this applies to just about everyone’s paycheck: doctors, nurses, midwives, medical imaging facilities, radiologists, labs, hospitals, and urgent care clinics. With more data, comes new responsibilities. As intelligent medical devices start “talking” to each other, there is a risk of cybercriminals potentially hijacking patients’ personally identifiable information (PII) to commit fraud. The risk is very real, and robust security measures are certainly required to secure against damning data breaches. Moreover, the US Food & Drug Administration (FDA) holds medical device manufacturers responsible for identifying risks, including those related to cybersecurity, associated with their devices.
Keys to Creating a Winning eCommerce Strategy
As new establishments chip away the dominance of market leaders, multinational establishments are facing a decline in sales outside their home markets. Keeping...
Achieving a Go To Market Advantage in Developing Markets
Succeeding in developing markets has been challenging for companies across industries, but those that adapt their business model for developing markets could thrive...
Press releases and media mentions
A Step Towards Better Demand Management: A Round-Up of Popular Articles on Demand Management
LONDON: Infiniti Research, a leading market intelligence company, has announced the release of their new storyboard series on why demand management is the...
A Weekly Round-Up of Popular Articles on the Healthcare Market
LONDON: Infiniti Research, a leading market research services provider, has recently announced the release of their FREE downloadable series of resources based on...
Weekly Round-up: A Storyboard on Customer Satisfaction Analysis and its Importance in a Fast-Evolving World
LONDON: Infiniti Research, a leading customer intelligence solution provider, has announced the release of its new storyboard series on the benefits of...
Why do Market Entry Strategies Need to be Prioritized in 2019? A Round-Up of Popular Articles on Market Entry Strategies
LONDON: Infiniti Research, a leading market intelligence solutions provider, has announced the release of their FREE downloadable resources series on the benefits of...