Case studies
Supporting the Market Expansion Initiatives of a Cybersecurity Company with Growth Opportunity Analysis
Many transformations are being witnessed within the European cybersecurity market, with efforts coming from the public and private sectors. The rise in connected...
Target Customer Analysis Helps a Financial Services Firm Build New Value for Themselves and Their Customers
Whether you’re about to develop a new product or looking to expand into new market segments, it is essential to identify your target customers and then devise robust...
How eCommerce Price Tracking Helped an eTailer Enhance Gross Merchandise Value
In today’s highly competitive retail environment, eCommerce price tracking is a critical capability for competing in e-commerce, omnichannel, and even...
Devising a Target Market Strategy for a Building Automation Company
Effective market segmentation, targeting, and positioning have never been more challenging. In addition to a dynamic regulatory landscape, building automation...
Thoughts
What You Need to Know About B2B Market Segmentation
B2B market segmentation helps segment prospective buyers into different groups based on shared characteristics, needs, and behaviors. It involves segmenting a...
Planning a Business Expansion? Here are five market entry modes to consider
A progressive, more dynamic economic environment has prompted a higher number of businesses to reconsider leveraging international market entry strategies to achieve...
Why Test Marketing is Important
Do you have an innovative, new product idea? If so, it's essential to get an early read on your product's market value to improve its success. Here’s why- The...
Agribusiness Companies are Adapting to Market Shifts. Here’s Why
The agribusiness industry has a strong history of adapting to economic and environmental changes. In recent years, agrifood exports have grown dramatically,...
Press releases and media mentions
Weekly Round-up: A Storyboard on the Benefits of Trend Analysis Solutions
LONDON: Infiniti, a leading market intelligence solutions provider, has announced the release of their new storyboard on market trend analysis and on how it has...
Paints and Coatings Client Lowers Overall Production Costs with The Help of Product Segmentation Solution
LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest product segmentation solution for a paints...
B2B E-Commerce Company Increases Sales Conversion Ratio using Market Intelligence Solution
LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market intelligence solution for a B2B...
Luxury Retail Client Gets Overview of the Market with The Help of Market Segmentation Solution
LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of its latest market segmentation solution for a luxury...