At Infiniti Research, we help companies manufacturing food ingredients to understand everything there is to know about the food ingredients and additives market - right from measuring the amount of ingredients and food additives used to analyzing how these additives and ingredients are used across categories.
Our team of analysts specialize in offering food ingredients and additives companies with a complete market intelligence solution that combines market data, technology inputs, valuable growth insights, a detailed analysis of the competitive framework, and an analysis of the current and future market trends.
We offer actionable insights to help food ingredients manufacturers to understand their markets better and help them to modify their product offerings based on the changes in customer preferences. By synthesizing the information collected from reliable sources, we offer expert advice on the business’ future requirements to help food ingredients and additives companies to develop strategies to become market leaders.
Consumer Research Analysis on Vegetable Proteins
Over the past last two decades, high-protein diets have gone from being a staple of the fitness community to a mainstream dieting option.
Despite the recent paradigm shift in the populace’s eating habits, most people around the globe associate proteins with bodybuilders and athletes. This fallacy may have arisen due to recent advertisements and shows screening sports gurus drinking protein shakes after a training session and focusing on lean meats when they are cutting down before a bodybuilding show or athletics meet. However, the importance of proteins cannot be undermined as it is one of the most important macronutrients for staying fit and healthy. A key thing to note here is that, though, meat-based products are excellent sources of proteins, eating a diet that’s based primarily on vegetables can easily meet your protein requirements and supplement your body with essential micronutrients.
The dietary requirement for protein is not as high as one might think, and many people – vegetarian or not – consume more proteins than their bodies need. Furthermore, with the recent trend of veganism among the millennials and growing health consciousness among consumers, the demand for vegetable proteins has increased substantially over the past couple of years. This recent increase in the demand for vegetable proteins has subsequently resulted in the popularity of texturized vegetable proteins and hydrolyzed vegetable proteins. Texturized vegetable proteins are made from multiple sources like wheat, cotton seeds, and oats; whereas, hydrolyzed proteins are derived from boiling cereals or legumes in hydrochloric acid and then neutralizing the solution with sodium hydroxide. Another key aspect that is influencing the market space for vegetable proteins is the growing demand for protein ingredients from industries like animal feed, cosmetics and personal care, and pharmaceutical.
However, to deal with market dynamism, market-leading companies in the food and beverage industry have been compelled to expand their operations and establish new business units in emerging geographies. The consumer research services offered by Infiniti, help strategy experts and decision makers understand how the recent paradigm shift from meat-based products to vegetable proteins will affect the consumers’ preference level for their respective products. Additionally, our consumer research analysis also offers an in-depth understanding of recent developments and innovations in the industry and relevant stakeholders’ views on the current and future market scenario.
The Business Challenge
To understand the rapidly changing demand-supply shift in this market space and gain better insights into consumers’ buying pattern, the client – a leading global food ingredients provider for the F&B, brewing, and pharmaceutical industries – approached Infiniti to carry out a consumer research analysis for its products. The market opportunity engagement, which included a consumer research analysis, would help the food ingredients manufacturer to understand customer preference levels, acceptance, and expectations regarding food products containing pulse-based food ingredients, flours, and protein ingredients. The food ingredients manufacturer wanted to guide its consumers on how to label pulse ingredients, including any claims positioning benefits. The consumer research analysis would also offer insights into the additional usage of pulse ingredients based on consumer response.
The primary objective of this consumer research analysis was to help the food ingredients supplier to understand consumers’ acceptance levels and appeal of pulse ingredients such as fava bean, lentil, pea, chickpea flours and proteins across the US and Canada.
Infiniti’s consumer research support team also spoke to key stakeholders responsible for the sales and distribution of similar food products to understand how the market would grow in short and long term across target regions and validate the industry’s size and consumer research model developed for this segment.
Solution Offered and Business Impact
By following a two-step research approach consisting of qualitative research and quantitative survey, our industry specialists helped the client gain insights into consumers’ preference levels and expectations regarding their products. Our research team also conduct detailed IDIs with consumers across the US and Canada to gather consumers’ reactions to the labels. These IDIs would act as the initial precursor and would help filter down the large list of concepts and label preferences to the ones that actually appeal to the consumers. The shortlisted concepts and label preferences would then be assessed comprehensively through a Max-Diff based quantitative survey to understand the optimization scenarios across a different combination of concepts and labels. The insights procured through this methodology would help the global food ingredients provider to develop effective marketing strategies for its products.
In a span of 10 weeks, the food ingredients manufacturer was able to leverage Infiniti’s vast knowledge base of business executives across the North American region within the food and beverage industry to understand consumer acceptance and appeal of pulse ingredients across target regions.
To assess the challenges specific to the food and beverage sector, Infiniti’s consumer research solutions team developed a comprehensive proprietary database consisting of information on more than two million industry experts, key opinion leaders, payers, key competitors, and end-users.