With a comprehensive analysis of the industry, we at Infiniti, help clients across the agribusiness value chain in addressing varied strategic, commercial and operational issues. Drawing from our experience of completing several successful engagements within the highly diverse animal feed and agribusiness sector, we understand the unique subtleties and economics of agricultural markets, as well as the critical issues and challenges facing operators seeking to grow and elevate their performance.
By analyzing the key factors that will challenge the growth of the client, we offer recommendations and suggestion at various business stages. With our qualitative and quantitative analysis services, we help clients understand the future market scenario right from the suppliers to various customer segments and also identify the major companies that influence the agriculture industry.
Following the best research practices that cover all market characteristics, we help businesses take effective decisions that will enable them to establish their market presence despite the existence of strong competitors. Our insights will also help clients understand customer behavior, identify new customers, and also gain a clear understanding of the major factors influencing customer attrition. We also study the effectiveness of our clients’ outreach through various media channels and help them develop strategies to increase ROI.
Understanding Market Potential for Ancient Grains Through Market Intelligence Services
With the rising demand for food products that lack genetic modification or gluten, two ingredients that no trendy eatery would dare leave off the food menu are kale and quinoa. Though some experts suggest that quinoa fatigue has started to set in among consumers and another ancient grain is about to take its place in the market, quinoa fans need not despair as the number of food products that contain quinoa is continually increasing. Furthermore, the ability of ancient grains to add visual, flavor and textural appeal to food products available in the market today spurs its demand among the millennials, who generally prefer consuming gluten-free food products. Clearly, the benefits of ancient grains resonate so strongly with consumers, and their nutritional benefits are so persuasive that there is plenty of room for quinoa to share the stage with other ancient grains such as Freekeh, Millet, Teff, Kamut, Amaranth, and Chia to name a few.
With market-leading players incorporating ancient grains into edibles such as yogurt, bars, shakes, and pizza crust and the shifting preference of Millennials towards such healthy alternatives, the market space for ancient grains has become extremely competitive. Consequently, players looking to enter this market have to develop an extensive portfolio of edibles that are flavorful and nutrient-dense. Additionally, to develop an effective market entry strategy, they also must associate with companies that have experience in helping global suppliers of food products get actionable insights into the eminent trends and future requirements for the food and beverage products. Additionally, Infiniti’s market intelligence study would also help clients from the food and beverage sector identify potential competitors who would pose a challenge for market entry.
The Business Challenge
To understand the changing consumers’ preference in this market and explore future growth opportunities, the client – a world leading food, commodity, and agribusiness company – approached Infiniti to engage in a market intelligence study that would offer the global conglomerate insights into the market space for ancient grains. This market intelligence engagement would also offer insights into major market dynamics, supply and demand outlooks, and supplier profiles for ancient grains across major geographical regions.
The primary objective of this engagement was to develop a global market map of various ancient grains for use in edibles and provide a fact base to identify attractive market opportunities. Additionally, this market intelligence study would also help develop a comprehensive understanding of target regions under focus, covering facets such as the regional distribution of key products, demand-supply trends, price profiles of key products, and an assessment of key suppliers for ancient grains.
To meet the specific category requirements of market-leading companies in the food and beverage sector, Infiniti’s experienced market intelligence team tracked recent developments and innovations in the market through secondary journals and reached out to key stakeholders, KOLs, product users, procurement experts to understand their views on the market. Our market intelligence experts also spoke to key stakeholders responsible for the sales and distribution of these devices to understand how the market would grow in the short and long-term to validate the market size and opportunity model developed for this industry.
Solution Offered and Business Impact
By evaluating numerously published literature to develop an initial hypothesis and to address the specific category requirements of the client, our market intelligence team focused on offering the global manufacturer a detailed assessment of the current market in the Americas and Asia, and its growth prospects in the near future. The solution offered by our market intelligence team also included two major facets, a market landscape assessment and a supplier landscape assessment. The market landscape assessment would offer the global manufacturer detailed regional profiles of each region under focus covering supply outlooks, demand outlooks, price profiles, market volumes for key segments, and background information on each grain type. Similarly, the supplier landscape assessment would offer the client detailed profiles of the top five ancient grains suppliers in each region with specific focus on their market position and shares.
In just 14 weeks, the world leading food, commodity, and agribusiness company were able to develop a detailed understanding of the market across target regions, covering regional distribution of key products, supply-demand trends, price profiles of key products, and an assessment of major suppliers for ancient grains. Additionally, this engagement also helped the global client develop an effective market map of various ancient grains for use in edibles and provide a fact base to identify attractive market opportunities.
To assess the challenges specific to the food and beverages sector, Infiniti’s healthcare experts have developed an extensive proprietary database consisting of information on more than two million industry experts, key opinion leaders, payers, end-users, and distribution channels. This database also includes high quality and accurate information obtained through quantitative and qualitative surveys with effective response rate. We also have a collection of the best-in-class global network of approximately 3000 influencers and KOLs spread across multiple channels in more than 50 countries.
Benefits of Our Integrated Approach?
In a span of 14 weeks, the client – a leading food and commodity manufacturer – saw numerous benefits from our relationship. The benefit was not only in terms of ROI impact or turnaround time but was in terms of the custom market intelligence services that were offered to help them understand the market space better and identify lucrative market opportunities in the near future.