Automotive | Market Intelligence Services
help you to take critical strategic decisions to ensure competitiveness and to cope with
Sectors we cover
Introduction to our case studies
European Used Cars Market
Business Challenge: A leading car retailer wanted to conduct a market research to understand the complexities and dynamics associated with the European used cars market.
Situation: The client wanted to gain insights on the key issues influencing the buying decision of customers. The key objective of the client was to assess customer buying behavior to increase their sales volume and develop strategies to strengthen their market position.
Impact: The client used our market intelligence services to analyze customer experience and expectations regarding price, satisfaction etc. and re-align their strategies and develop action plans to strengthen their market position.
Advertising Concept Effectiveness Assessment for an Automotive Brand
Business Challenge: A leading automotive manufacturer wanted to obtain insights specific to the effectiveness of its advertisements among customers.
Situation: The client wanted to understand customers’ perception, analyze their key competitors, and assess the effectiveness of their advertising campaigns with the aid of our market intelligence services.
Impact: Based on our insights, the client gained an understanding of the perception of the customers towards the brand and the attitude towards its advertising campaign. Based on this, they were able to make changes to their branding strategies.
Automotive Supplier Satisfaction Survey
Business Challenge: A leading auto manufacturer wanted to conduct a supplier satisfaction survey to understand current satisfaction and improve working relationship through automotive market intelligence.
Situation: The client wanted to assess working relations of key global suppliers to assess how it compares with its competitors in a variety of working relationship areas and to understand ways to develop effective working relations with the help of market intelligence solutions.
Impact: The client was able to improve its supplier satisfaction levels by implementing improvement in key areas such as working relationship, price reduction, and quality demands.