Automotive Market Research Solutions
help you to take critical strategic decisions to ensure competitiveness and to cope with
Sectors we cover
Introduction to our case studies
European Used Cars Market
Business Challenge: A leading car retailer wanted to conduct a research study to understand the complexities and dynamics associated with the European used cars market.
Situation: The client wanted to gain insights on the key issues influencing buying decision of customers. The key objective of the client was to assess customer buying behavior to increase their sales volume and develop strategies regarding strengthening the market position.
Impact: The client used our insights on customer experience and expectation regarding price, satisfaction etc., to re-align its strategies and develop action plans to strengthen their market position.
Advertising Concept Effectiveness Assessment for an Automotive Brand
Business Challenge: A leading automotive manufacturer wanted to obtain insights specific to the effectiveness of its advertisements among customers.
Situation: The client wanted to understand customer’s perception about an automotive brand & its competitors and the naming/advertising themes followed by them and also to assess the effectiveness of their advertising campaign.
Impact: Based on our insights, the client gained an understanding of the perception of the customers towards the brand and the attitude towards its advertising campaign. Based on this, they were able to make changes to their branding strategies.
Automotive Supplier Satisfaction Survey
Business Challenge: A leading auto manufacturer wanted to conduct a supplier satisfaction survey to understand current satisfaction and improve working relationship.
Situation: The client wanted to assess working relations of key global suppliers to assess how it compares with its competitors in a variety of working relationship areas and to understand ways to develop effective working relations.
Impact: The client was able to improve its supplier satisfaction levels by implementing improvement in key areas such as working relationship, price reduction, and quality demands.