Category: Thoughts

Market Entry Strategies

Role of Quality Medical Devices in Effective Delivery of Medical Services

‘Compliance by inspection’ is no longer the only standard medical devices must meet. As the medical device industry enters its mature stage, manufacturers have understood that regulatory compliance and quality are altogether two different things. The growing complexity of medical services, innovative medical equipment, and an increase in competition has placed a greater focus on the quality of medical devices.

Shift from speed to quality

Traditionally the medical device industry gave utmost importance to ‘speed to market,’ i.e. how quickly can a company come up with a new product launch. Rather, there used to be a rat-race on who would be the first one to roll out the most innovative products. However,according to the latest medical device market intelligence, this trend seems to be changing. It is found that manufacturers can increase their profits by nearly 15% on an annual basis by assuring better quality devices through adherence to cross-industry best practices. And this  is not just about the profit figures – high quality medical devices play a vital role in the faster delivery of medical services, help patients recover sooner, thereby improving the overall market value of the manufacturers.

How do you define ‘quality’ in the medical devices industry?

Anything which will have a positive or negative impact on the manufacturer’s goodwill and competitiveness in the market comes under the definition of quality. It can be something as simple as durability of the device, to a difficult situation where product recalls must be undertaken.

Quality, therefore, is a sum of factors like robust materials, superior design, ease of use, and great end-results. Losing out on any one or more of these aspects is sure to damage the reputation of medical device manufacturers.

Infiniti’s take on the case for quality medical devices

There is immense pressure on medical device manufacturers to improve the quality of their products without raising prices. The situation gets rather tricky with cut-throat competition and the emergence of constant media scrutiny. Even a minor quality event has the potential to wipe off at least 10% of a company’s market share. Moreover, the effect of a defective device on a patient’s health is sure to damage the manufacturer’s reputation beyond repair.

Our medical device market intelligence shows that the medical industry value chain has failed to keep pace with the growing demand for eliminating quality issues. To achieve the goal of delivering top-class medical services, it is essential that medical device manufacturers implement quality best practices at the earliest. There is a pressing need to hire quality engineers, adopt statistical tools like Quality Function Deployment (QFD), and most important of all have a full-fledged quality management system in place.

Infinti Research provides in-depth analysis on different aspects of the medical devices market



Building Automation Systems & Internet of Things- Seamless Integration Leads to Profitability

With an aim to ‘go green’, be infinitely more secure, and trim down their carbon footprints, more and more supervisors and building owners are tuned to restraining CO2 emissions, reducing energy consumption and enhancing security with the aid of Building Automation Systems (BAS).  This nascent specialty is crafting a building’s central nervous system- be it a commercial or residential space- by imbibing building security, access, lighting, HVAC and entertainment systems, while also ensuring that they work together seamlessly and with greater efficiency.

Adopting Data and Analytics to Power Our Living Spaces

Building automation systems transform commercial/residential structures into ‘intelligent buildings’ by discovering patterns of energy consumption and fine-tuning the settings of on-board installations. BAS has improved dramatically within the last decade, thanks to rapidly evolving technologies such as artificial intelligence (AI), Internet of Things (IoT) alongside cloud computing backed by more affordable, flexible, and customizable automation for large buildings. Building based IoT is responsible for many of the conveniences that are ingrained in a majority of the modern commercial and institutional spaces.

The traditional proprietary software-driven building systems installed and programmed by commercial and residential owners were too complex to customize. These are also completely ineffective as aggregators of sourced data from multiple sensor points, resulting in the need to set up two different interfaces in HVAC systems to ensure the proper configurations for the building’s occupancy schedule and control. IoT renders this problem obsolete.

Smart Buildings Will be the Norm, Not the Exception, Soon!

Internet of Things (IoT) is advancing a new breed of smart buildings that are better tuned to the core priorities of property owners and managers. IoT empowers operational systems to deliver more precise and convenient information, thereby improving operations and providing top notch service to the tenants.

Through the usage of IoT connectivity, the building automation systems can now gather data from lighting, security, access controls and HVAC systems in a central source and examine the data for more clear-cut and effective applications in the overall building management schedule. IoT customizes the user’s communication with the system itself, and allows for quick maneuvers and modifications.

Building automation systems will only grow in complexity and IoT will continue adding more features to the building’s management protocols. Though seamless connectivity is escalating the adoption rate, challenges do abound. The current need is for organizations to understand the landscape of implementing IoT and building automation profitably and how it can positively impact their productivity.

Infiniti Research is an experienced campaigner when it comes to figuring out profitable patterns from oodles of data. Reach out to discuss about the applicability of IoT in your own setup, and its immediate and long term implications.   

semiconductor industry

If Your Packaging Isn’t Smart, Green or Digital, You Should Worry!

Packaging is often used as a marketing tool to promote the brand, also indulge in some cross-branding while its primary objective is to protect the product. As much as we enjoy bursting the bubbles off the bubble wrap, little do we know that – Styrofoam and bubble wrap – are both inferior in terms of quality and harmful to the environment. With the increase in consumer awareness and the growing concerns over sustainability and the environment, manufacturers have gradually shifted to newer packaging options. The packaging industry is highly complex and requires organizations to adopt the right materials and right processes, to succeed and avoid unnecessary complications.

Packaging Opens Up the Next Competitive Frontier 

Today, suppliers and manufacturers are hunting for an opportunity to innovate the processes and packaging practices that score high on creativity and sustainability, to help retailers and consumer packaged goods (CPG) manufacturers to enhance product safety, increase sales and create customer delight. If a sustainable packaging process is adopted, it not only protects the product but also prolongs its shelf life, especially that of food items, which in turn reduces wastage and encourages recycling of the packaging materials. One of the trends in the packaging world, transit packaging, is gaining importance in various industries such as healthcare, food and beverages, chemical and e-commerce among others by promoting three benefits namely convenience, ease of use, and reliable transport. Read more about why transit packaging is in the limelight.

Why so much attention to packaging and labelling, you ask? Because low-quality packaging sends a bad message and harms the brand, while on the other hand premium packaging drives customer loyalty and satisfies the end-user.

Are you still stuck over the old bubble wrap and styrofoam inspired packaging? Is your box made up of materials that harm the environment? If the answers to the questions above is yes, you should worry. Read on to know more about the different sustainable and attractive packaging options available in the market today.

Green is the New Corrugated in the Packaging World

Packaging industry is turning to a compostable packaging technique with a natural look, preferring craft paper over other options. Additionally, trends like Modified Atmospheric Packaging (MAP) and active packaging are gaining momentum as they help in maintaining optimum air content and temperature thereby reducing supply chain wastage. Therefore, be it brown or green packaging, or lightweight packaging material, these trends facilitate shelf life extension of the products, creating a win-win situation for the manufacturer, retailer and end user.

Smart Packaging and Digital Prints 

Smart packaging is a great option to facilitate consumer engagement with the brand owing to the increased penetration of mobile and internet in the lives of the consumers. A product with smart labels provides customers with necessary product information (nutritional value, compliance standards and product usage instructions) that they can obtain by scanning the label or code through their smartphone or PDAs. Also, brands are leveraging digital print packaging to personalize products and connect to social media, thereby creating a favorable impact on the brand as well as enhancing customer experience. It not only speaks volumes about the high quality but also drives cost efficiency thereby reducing the spend on packaging and labelling.

Infiniti will help your business leverage the perks of smart packaging into productive, far-reaching insights.

Transport and logistics

Road to Smarter Cities : Smart Highways Coming Our Way Soon

Today, roads aren’t just conduits that connect one place to another, they can now be utilized for multiple applications, best expressed in the form of Smart Highways. The terms, smart highway and smart roads are expressed for the usage of smart technologies in road construction. This improves the maneuvering of autonomous cars, monitors traffic and pedestrians better and even, generates solar energy without the need for additional infrastructure.

Smart highway construction is a revolutionary concept that outlines solutions to promote sustainability in urban transportation by delivering easy and innovative mobility. The technologies integrated into the construction of smart highways are extremely expensive and require big investments that have rendered them a bit impractical. However, research is in full swing to make smart highways more efficient, durable and economical.

The following are the next-generation technologies that are likely to be implemented shortly, as part of the smart highway construction initiative –

Smart Lighting: Glow in the Dark

Generally, highway lights tend to be illuminated throughout the day, wasting precious electricity. Hence, concerned authorities are forever looking for mechanisms that could plug this wastage. Some of the noteworthy technological concepts devised by Studio Roosegaarde, a Netherlands-based tech company, to simulate smart lighting on the roads are as follows:

  • Glowing Paint: The glow in the dark paint gets charged by the sunlight and can glow in excess of ten hours. Glowing paint is implemented on the N329 highway, in the Netherlands, after Studio Roosegaarde received a contract from the Dutch government.
  • Temperature-sensitive paint: This method has been significantly developed and represents ‘smart’ paint that changes color during extremely low temperature.
  • Interactive road lights: Apart from glow in the dark paint, there is also the idea to implement motion-sensor lights. Herein, an interactive road light illuminates while a car passes by and dims off afterwards.

Solar Roadways: Harvesting the Power of the Sun

The innovative idea to transform roads into solar generation infrastructure has captured the popular scientific imagination in recent times. A further push is derived from the rising number of laws imposed by regulators from around the world to reduce carbon emissions. The primary intention of solar roads is to generate clean energy through the latter’s exposure to sunlight. This clean energy can then be used for a plethora of activities, including making energy contributions to the power grids from wherein the same could be piped to individual homes.

Intelligent transportation system: Connecting Vehicles with Infrastructure

The Intelligent Transportation System (ITS) is currently under implementation in the form of electronic toll booths and traffic monitor gantries among others. The next generation in intelligent transportation is likely to reinforce road safety is the form of pro-safety vehicle-to-infrastructure protocols that look out for trouble and actively avoid them.

Charting your road to success with Infiniti

Success in the market for smart highways is hinged on the simple yet responsible acts of comprehensively understanding the discipline and picking up the trends that are profitable. As a pioneer, you are stepping into uncharted territories wherein Infiniti’s market intelligence solutions will help you achieve seamless operations, scale up massively and keep the competition at bay.

Intrigued as to how cutting-edge market intelligence will impact your bottom-line positively?  

telecom industry

Top-3 Trends that will Drive the Market for Autonomous Vehicles

Autonomous vehicles do still seem remarkably futuristic. Their imminent debut in the mainstream scheme of things will reinvent the concept of driving and personal transportation of people and goods. Many reputed companies are already sitting atop viable prototypes of autonomous vehicles for mass consumption. Ford, Mercedes, Audi, Volkswagen, Toyota, General Motors, Tesla and Google have already reiterated that driverless vehicles are the future.

The arrival of autonomous vehicles represents a perfect opportunity for an integral transformation in urban mobility and could lead to creating more accountable, healthy and greener cities. However, integration of autonomous vehicles (AVs) into an effective public transport network is still a long way away, pending some proactive participation from the local public transport organizations and the associated decision makers.

There has been an enormous deal of interest and enthusiasm among the motoring community over the past few years spurred by a surge of benefits touted by the manufacturers of autonomous automobiles. The following are the key trends that will drive the global market for autonomous vehicles, sooner than later.

1) Real-time route optimization

Autonomous vehicles on a common stretch of the road are connected together with Vehicle-to-Vehicle (V2V) and Vehicle-to-Infrastructure (V2I) mechanisms that enable driverless vehicles to gain real-time information on the condition of the roads as well as exchange protection and mobility information with the surrounding infrastructure and redirect the routes accordingly. Additionally, employing of V2V and V2I to find out optimal routes can aid in reducing the number of miles driven, save time and rein in the fuel consumption.

2) Increased lane capacity

Autonomous vehicles can operate at top speeds while trimming down the space between vehicles, leading to greater lane capacity. The latter can also increase with the embracing of adaptive cruise control. This technology adjusts the vehicle’s speed mechanically to ensure a safe distance between the vehicles on that stretch of the road. These technologies will shoot up the lane capacity and reduce accidents, ensuring greater passenger comfort and safety, thereby building the customers’ confidence in driverless technology.

3) Reduced energy consumption

Autonomous vehicles are less prone to accidents and are actually lighter than the conventional automobiles. Thanks to the lightweight composites used for building the modern vehicle, and the efficient manufacturing procedures, vehicles could become lighter while maintaining their overall size, yet remain impervious to accidents. Lightweight automobiles save on fuel consumption, further aided by such eco-friendly driving technologies and practices as cruise control, deceleration and smooth acceleration.

Driving to Profitability with Infiniti

Infiniti Research will help you understand the forthcoming market scenery that is fast turning into a spirited race to build the first practical and profitable autonomous driving solution. Our expertise in exploring the trends and drawing actionable insights, will help your business establish a firm foothold in the fast-evolving global automotive market.

IT services industry

Top-3 Trends to Secure Internet of Things (IoT) for the Industrial Sectors

Internet of Things (IoT) has become a ubiquitous term that has captured the popular imagination thanks to its far-reaching abilities. Able to connect innumerable devices with its smart network via the internet, IoT is a constant in all major innovations and inventions in recent times. Not surprisingly, commercial industries are taking the bait too.

In recent times, everyone from automotive, healthcare, energy to other industrial disciplines are grappling with the possibilities associated with the Internet of Things (IoT). Everything from ,insulin pumps, robots, mixing tanks, and sensors are becoming increasingly more connected.

Consequently, Industrial Internet of Things (“Industry 4.0”) is slowly gaining traction in several industrial verticals globally. However, the implementation has been slow owing to the inevitable security challenges and the associated risks pertaining to proprietary data.

Every device connected to a network communication featuring the internet is vulnerable to hacking. IoT security appears to be a major concern worldwide, and though the security threats cannot entirely be eradicated, the effective employment of the following measures can aid organizations to control and prevent any untoward incidents.

1) Cryptography – Controlling access to complex networks

The complex networks in many firms are extremely dependent on insecure authentication that typically rely on usernames and passwords. These insecurities demand a robust mechanism for securing communication over IoT, predominantly for embedded systems to protect against firmware tampering, illegal access, and counterfeiting. Strong cryptography is the only means to attain the four attributes of a secure connection – confidentiality, integrity, authentication and non-repudiation.

2) Secured communication – Trusted interaction across networks

Eavesdropping on messages and message falsification are the risks that are commonly associated with the employment of various standard and proprietary protocols by systems that are connected to heterogeneous networks. To protect against these security risks, IoT devices require secured communication protocols that initiate by authenticating the communicating participants and then producing a session key that guards the confidentiality and integrity of messages exchanged between said participants.

3) Audit and accountability – Delivering reporting functionality

The systems connected with IoT frequently encounter suspicious events. Many internet of things systems do not include capabilities for audit and accountability. If an attack occurs, there is no way for administrators to know who committed the attack and how. In the event of such dubious circumstances, these audit records can be referred, to detect attacks and take appropriate countermeasures.  If it is revealed that an attack took place, the audit stream can be employed to ascertain how the attack was performed, determine accountability and perhaps impeach the criminals and prevent similar damages in the future.

Staying on the fastlane with Infiniti

IoT connectivity is the future, but unfortunately, it also has a rather pronounced target etched on its back. While progress cannot be halted, the eventual adopters of IoT will need the customary assurances before taking the leap. Infiniti Research can help organizations understand the feasibility of implementing IoT, and help them chart a course to sustained productivity.



Top-3 Wireless Trends that are Improving Operations in the Process Industry

Proponents in the process industry are constantly striving to design and execute large units and processing plants that usually sport harsh work conditions on the production floor. This promotes the adoption of automation and innovative technologies in this sector.  As industrial environments are regarded as harsh and extreme, the demand for industrial communication devices that can withstand such conditions and function flawlessly is on the rise. Technologies include ethernet, fieldbus, and wireless, of which the latter has emerged as the most popular option with regards to industrial operations.

Industrial Wireless technology is widely deployed in process industries to connect their sub-processes, systems, equipment, automated technologies, and generate a seamless flow of operational data. Wired technology resolves the need for mobile solutions and remote networking that can seamlessly be provided through easily deployable wireless platforms.

Wireless connectivity in industrial operations is an emerging trend backed by several sub-categorized individual technology innovations and techniques. These technology driven trends, such as Bluetooth 5, wearable devices, and evolution of cloud-based technologies are set to drive the growth in this industry.

1) Compatibility of Bluetooth 5 and IoT

The range, speed, and broadcast messaging capacity propounded to support reliable connections, as part of the wider umbrella of IoT (Internet of Things) for industrial automation, will significantly increase with the launch of Bluetooth 5.  This device-to-device communication technology will offer location-based services, higher speed for transferring data to optimize responsiveness and enhance the capacity of wireless data broadcasts to facilitate an easy and seamless IoT experience for the end-user.

2) Wearable connected devices on the production floor

Currently, wearable devices are widely adopted across a whole spectrum of industries. However, in due time, this technology will increasingly be adopted in the process industry as well.  Wearable connected devices offer a plethora of advantages, including the minimizing of process timelines and achieving operational efficiency. These devices also allow access to such features as barcode scanning, cloud data recovery, voice commands and augmented reality (AR).

3) Evolution of cloud-based technologies

The major driver that encourages the end-users to adopt wireless devices is the convergence of wireless technologies (IoT, data analytics, etc.) and cloud computing. In recent times, cloud based technologies have emerged as a database-driven tool for effective business decision making and assist in deriving meaningful information out of unstructured data.

Keeping up with the innovation is key to sustained profitability

These emerging trends will have a great impact on the growth of the wireless industry, by way of its application in the process industries. Anyone involved in either of these disciplines must keep a track of the latest innovative and disruptive technologies to gain an edge over the competition. And, there are a plentiful of that graduating from popular imagination to common usage, all the time.

Infiniti Research can help you keep pace with the innovations and draw meaningful insights from the layers of data, that can then be melded into actionable strategies. Talk to us about your next project.   

Market Intelligence

Transit Packaging: Manufacturing Sector’s Unsung Hero Gets the Limelight

Packaging has traditionally been a sidelined element of the manufacturing industry. However, the present day revival of the manufacturing sector backed by rising industrial innovations and economic expansion has closely influenced the associated packaging industry globally. However, the foremost impact on the packaging industry is thanks to the rising demand for sustainability, taking into account the link between packaging and wastage. These factors intensify a long-standing need for industries to implement better packaging products such as foam and transit packaging.

Transit Packaging is an emerging speciality that caters to the needs of several industries including chemical, healthcare, fertilizer, construction, food and beverage and e-commerce firms. Transit packaging encompasses the use of crates, totes, corrugated boxes, and protective packaging products to conquer three major factors- convenience, ease of use and ease of transport.

The packaging industry is evolving over the past few years resulting in the invention of innovative packaging techniques that are based on the escalating customer needs and competition to go from A-Z in the shortest time possible. Adoption of fleet management systems and demand for compostable packaging are some of the key market trends in the transit packaging industry.

Adoption of Fleet Management Systems

The increased trade activities and high demand from diverse industries such as food and beverages, consumer care, electrical and electronics, and many more create complications in transit packaging management. In addition to that, this activity demands complex functions including fleet sizing, repositioning of empty containers, tracking containers, maintenance activities, and container distribution. These complexities can be resolved using fleet management techniques, in turn improving operational efficiency, minimizing risk, and controlling cost.

Demand for Compostable Packaging

The high usage of cheap and environmentally harmful packaging products including bubble wrap and styrofoam made of polystyrene (derived from hydrocarbons) has incited growing environmental concern and the escalating demand for harmless packaging products. Compostable materials are usually made up of organic raw materials, that can be decomposed with the help of fungi, bacteria, and other microbial organisms.

The packaging industry is evolving, and so should you…

Transit packaging management is extremely complicated and entails the adoption of the right materials and procedures. At Infiniti, our far reaching research solutions provide a complete analysis of the applications and criticalities of transit packaging, its impact on your corporate bottom-line and accountability per the environment. This will help you setup the right mechanism, avoid inconveniences in the supply chain and damage to the shipped merchandise.

IPTV Service

Immunization and Health Economics– Best Friends in the Making

Health is not just the absence of illness– rather it is the ability to grow and develop to one’s full potential. Several elements go into the making of a healthy workforce– and it is health economics which closely analyses the connection between health and resources. Resources are not just about money; it also covers materials, time, and the people involved in making the process of healthy living easier. Especially in the case of developing countries, the debate often spirals on how to make a lasting impact with the limited availability of resources.

Relation between health and economic growth

According to noted American economist Robert Fogel, a good part of England’s economic growth in the past 200 years is the result of improvements in the population’s food consumption. Thus, the relation between health and economic growth is a rather strong one. Improved productivity and less burden of illnesses is in fact the direct effect of health on economic growth. At the same time, health also has an indirect impact on economic growth. For instance, a generation of healthy children are sure to raise the future income potential of any country – and this is the indirect and long term impact of health on the economic progress of a country.

Another report published by David Bloom and colleagues outlines how the labor productivity of a nation can improve by 4% just by increasing the life expectancy of its citizens by one year. All this shows how health and economics are deeply connected to one another – any change in one aspect is sure to influence the other.

Better immunization, greater economic gains?

Adopting the right vaccines is one of the major agendas of those involved in public-health decision making. Often there is a lot of brainstorming done on if it makes economic sense to promote and use expensive vaccines in a low-income country. The debate gets an even more serious angle when traditional cost-effective solutions are taken into consideration. But the fact remains that despite being expensive, these vaccines have broader benefits which often goes unrecorded in the traditional calculation formats. For instance, most traditional methods fail to consider the fact that lessening child mortality rate results in families having fewer children that enables the parents to spend more on their children and take better care of them.


Lately, due to immense research and field studies, it has finally been accepted that immunization is the stepping stone to building a healthy family, vibrant community, and a strong nation.

For a better understanding of health economics and immunization : Request a Proposal
IT services industry

Bringing Market Access into Your Pharma Business Plan

Gone are the days when all a pharma company had to think about is the safety of its product to gain market access. Competition from companies who work in the same therapeutic area, focus on keeping the cost low, and the emergence of health technology assessment (HTA) has made it rather difficult for businesses to gain market access. Therefore, it has become critical for every pharma company to embed market access into its business model.

The ‘Awe-Factor’ in Market Access

Market access is one of those phrases which is used in everyday business, yet is quite tough to define. Perhaps this is one of the reasons why many are in awe of this concept. Simply put, market access is about:

  • Taking the value of your product to customers who influence its sales
  • Building a congenial healthcare environment to position your product
  • Understanding the impact of your product on wider healthcare market

Thus, what market access does is bring the right data together and communicate it to the focused customer group. It is also about taking the needs of your stakeholders into consideration and developing messages which will boost the chances of your product’s success. Once all these factors are taken care of, it becomes rather easy to obtain market access promptly.

Through higher segmentation of market types, adoption of engaging models to connect with consumers, and sophisticated go-to-market models at the local level, market access has synchronized public health, sales, and customer needs in a seamless manner. Often there is a gap between the knowledge of market access and pharma business plan, which is why organizations fail to leverage their products in the right fashion. Thus, there is a need to bridge the gap between market access information and your pharma business plan.

Infiniti’s Take on Inculcating Market Access into a typical Pharma Business Plan

One major issue with the majority of the pharma business plans is that it fails to integrate market access professionals with its various work functions. Often regarded as the bearers of bad news, market access leaders are not kept in the loop with business strategies. Thus, to power your pharma business plan with market access, the following steps needs to be taken:

  • Regular involvement of market access experts to improve the commercial value of the products
  • Align business strategies with hands-on information gained from the end consumers of the products
  • Regular interaction between senior executives of the pharma companies with their peers in HTA, insurance sector, and policy makers.

It is high time that organizations realize the importance of inputs from market access teams to build successful product launch and product renewal strategies.