Category: Thoughts

Product research

Retail Strategy and Building the Right Price Perception

To arrive at the most appropriate retail strategy, it is critical that retailers accurately identify the key value categories (KVCs) along with the key value items (KVIs). Often it has been observed that retailers prefer to rely on the commercial intuition of experienced category managers, rather than taking KVCs and KVIs into account. Thus, the problem does not lie in the lack of data, rather in employing the data-rich environment in the best possible manner.

The most effective tool to boost the consumer price perception is dynamic pricing. And even though it might sound cliched, Amazon is one retailer which is known to have leveraged dynamic pricing to its advantage. What Amazon’s success clearly proves is that not just the online portals, but brick and mortar stores as well can adopt dynamic pricing solutions to build the right price perception.

The Right Way Forward

The insights from KVIs and KVCs are essential to arrive at actionable plans in building the right price perceptions. The process should begin with the identification of products and customers that pose good value for money. Identifying the right products and customers helps to sort the stock in terms of units and rank them accordingly.

Can Big Data help in better pricing decisions?

At a time when big data is seen as magical solution for almost every problem, it is natural for industry experts to consider if it can help retailers as well. And the happy news is that when employed in the right manner, big data can improve your pricing decisions amazingly.

Infiniti Take

By taking all kinds of information into account, big data enables retailers to go into the nitty gritty of pricing decisions. So, what was until now done in a rather intuitive manner, has a clear framework set for it. Also, rather than being overwhelmed with the amount of data received, it is advisable to hire or build the most appropriate workforce which can understand and effectively employ the data analysis to influence the pricing decisions and build profitable price perceptions.

For a better understanding of retail strategy and price perception…

What’s Changing the Face of the Global Energy Sector?

For market analysts, nothing is as fascinating as well as awe-inspiring as the changes which the energy sector has recently undergone. Right from the emergence of some unique sources of energy, this is one sector which is continuously witnessing technological innovation backed by huge demand from the emerging markets. Whether it is the growing demand which is fueling innovation or the other way around, is something which has long been discussed and debated. Not adding to this conundrum, the focus of this piece is more on understanding the factors which are playing as disruptors and innovators in the energy sector.

Major Game Changers in the Energy Sector

1) Environment: Being one of the major contributors to pollution and GHG emissions, it is only natural for the environment to play a disruptive role in the energy sector. With clean energy being the phrase of the decade, there has been major pressure to come up with technology-driven energy solutions. This is the reason, despite high dependence on fossil fuels, the market for renewable energy has also grown immensely. In fact, keeping the growing demand of energy in mind, countries like China and India have invested enormously in green energy sources.

2) Technology: When it comes to technology, the emergence of electric vehicles (EVs) has had a euphoric effect on the automotive as well as the energy sector. If industry analysts are to be believed, by mid-2020 the popularity of EVs will grow manifold, and it will also gain a competitive edge over the conventional vehicles. This development is sure to bring down the demand for liquid fuel substantially.

3) Entry of minor players: Lastly, contrary to popular perception, it is not the major players but the minor ones who are going to give an edge to the energy sector. With new avenues of capital sourcing, the small players are leaving no stone unturned in rolling out region-specific energy solutions. While this trend has disrupted the monopoly of large players in the industry, it has also opened new doors for innovation and changes in the energy sector.

These emerging conditions will have a great impact on the future of the global energy sector. Explore sustainable growth opportunities in this ever-evolving domain with actionable market intelligence solutions from Infiniti Research.

For an in-depth understanding on the game changers in the energy sector…

Answers to the questions

Top 5 Trends in the Automotive Industry for 2017

To view an updated and a more comprehensive version of this blog on the automotive industry, read our latest article. 

Since the dawn of smartphones, it has become clear that customers are quick to adopt expensive and complex technologies if it makes their lives easier. In other words, individuals value ease and convenience. These core values have turned the automotive industry into one of the defining technical cultural elements of the 21st century. Now it is time to decode these properties into the context of today’s – and tomorrow’s – society and technology.

With constant changes in consumer preferences, technological advancements and the rapid development in the emerging markets, the world economy is evolving. This evolution can be attributed to the increasing need for automation, digitization, and new business models across all industries, including the automotive industry.

The automotive industry is one of the world’s most important sectors in terms of revenue and includes a wide range of companies that are involved in activities right from designing to selling the motor vehicles and everything in between. The automotive industry is set to witness a perfect storm of change with five disruptive technology driven trends in the future – electrification, connectivity, autonomous driving, customer-centricity, and shared mobility.

IT services industry

Pharma Companies Embrace Digital- Staying Competitive with Technology

At a time when healthcare is being drastically transformed through digital health technologies, pharma companies cannot afford to stay aloof from the digital revolution. With enormous investments in digital health, several major pharmaceutical companies are revamping their strategies to stay relevant in the competition. The three key premises which have emerged with all these developments are:

  1. Reinventing pharma companies as solution companies
  2. Better connection with consumers
  3. Harnessing of technology to its advantage

Pharma Companies: More than just asset companies

Traditionally pharma companies were more of an asset based company. But as technology giants and healthcare start-ups have ventured into the pharmacy, there is a pressing need for pharma companies to reimagine themselves as more than being just a products-and-pills company. It is in this context that imbibing the ethos of technology becomes more important.

One of the best example of how pharma companies can evolve as solutions companies is Google’s partnership with Novartis to combat diabetes. This venture is employing technology to upload glucose and insulin levels of the patients to the cloud in real time, to improve the overall quality of diabetic care.

Connecting with end-consumers

From being mere end-receivers of medicines, patients have now evolved into having greater control over their health and therapeutics. This makes it critical for pharma companies to accept this change in the equilibrium and connect with the consumers in an efficient manner. This can be done by understanding the patient behavior through patient-physician interactions, online communities, engagement in active dialogues, and adoption of quantitative methods to measure and analyze the data.

Infinity_insightsHarnessing Technology

It is high time that pharma companies move away from their conservative cultures and perceived image on IT and embrace it as a vital tool for its growth. Also, the mindset of shying away from risk taking needs to be shunned. Rather, companies need to take calculated risks and engage technology to their advantage

Digitalization is a reality. Moving ahead without taking it into consideration is sure to bring severe implications. Therefore, the need of the hour is to switch to appropriate technological solutions for focused strategy building.

For a detailed analysis on how pharma companies can benefit from technology…


Powering Financial Services with Artificial Intelligence

Just when we thought that technology had touched all the relevant areas of financial services, comes the news on how artificial intelligence (AI) can replace humans in the capital market. Now AI is not something new in the financial sector – in fact, its roots can be traced back to the 50s and 60s when the financial industry was on the path of technical evolution. For instance, banking sector adopted AI for better synchronization and processing of data, customer personalization, as well as pattern identification. But with speculations on how AI can replace humans in investment banking, it seems the scope of its application seems to be expanding at an unfathomable rate.

Financial services and artificial intelligence

Easy and seamless customer experience is the goal of all financial organizations. And this is the tipping point for innovative use of technology in almost every aspect of the financial dealing. Right from providing relevant products to customers, to better risk management, and regulatory compliance – AI covers everything in one clear shot.

So much is the relevance of AI in the financial industry that several major financial institutions have allocated a good part of their budget to AI. There is a long list of organizations which are still catching up with technology through the adoption of cloud computing, big data, and open-source software. Thus, eventually, all financial institutions will find a place in the AI net, transforming the way in which business is conducted.

At the same time care needs to be taken that AI has different applications for different financial verticals. It surely does not work on the ‘one size fits all’ theory. Thus, while on the one hand it might be used for improved data processing only, there are many who regard AI as the key to error-less algorithm analysis. One of the best analogies for this is, how just 26% of asset and wealth management companies are dependent on machine algorithms. But in the case of the insurance industry, AI is used by more than 50% of the organizations.

The way ahead – Infiniti Advantage

Automation of work process is perhaps one of the most fool-proof ways through which better results can be gained with a smaller amount of investment. Especially in an area like capital market, where the stakes are rather high, AI is poised to bring structure to the chaos. At the same time, there is a fair amount of apprehension on AI’s operating process – which brings us to the conclusion that AI should be seen more as a collaborative initiative rather than just being a technology vending out standard solutions.


Product research

Big Data and Smart Manufacturing – Going hand in hand

Manufacturing sector – perhaps one of the most docile and conventional industries – is witnessing a slow revolution of kinds. Be it regarding raw material used or infusing of technology, industrial manufacturing companies are looking for opportunities which will give them an edge over their competitors. The latest addition to this trend has been the adoption of smart manufacturing techniques.

Smart manufacturing – Just an idea or reality?

With smart being the key prefix in almost every endeavor in the market, it is hardly surprising that the term got its place in the manufacturing industry as well. While there are critics who still prefer the traditional MES (manufacturing execution system), smart manufacturing is making inroads in the industry. But contrary to popular belief, there is more to it than just using technology for the sake of it.

The goal of smart manufacturing system is to connect and dissipate manufacturing related information in such a manner that it helps in boosting the overall profits of the organization. Thus, smart manufacturing is nothing but traditional MES powered with machine learning, IIoT, robotics, and cloud-based workflows. Therefore, it is safe to conclude that smart manufacturing is not just a fancy idea – rather it is a new reality which needs to be embraced.

Role of big data in making manufacturing smart

According to our manufacturing market intelligence, gaps in cost computation and predictive analytics are few of the major roadblocks which every manufacturing company faces at one point or another. Such a situation calls for a proper and in-depth analysis of data available to prevent increased cost to the company. It is now that the role of big data becomes even more critical.

Usually, most manufacturers lack the skills to collect and analyze the huge volumes of data which they have already collected. By resorting to big data analytics, companies can very easily capture, structure, integrate, and enrich their database. This whole process results in better forecasting and strategy building at lower costs, using fewer resources, and bringing in improved return on investment (ROI).

At present, the software used by major manufacturing companies are unable to match with the rapidly changing dynamics of the manufacturing environment. Big data, on the other hand, is driven towards capturing the ever-changing requirements of the manufacturing industry. This is the single most important reason companies should embrace big data in their manufacturing processes.

Advantage Infiniti Research

The immense knowledge and experience of our market analysts in manufacturing and industrial markets, empowers you to get a better understanding of the industry. We have worked on several projects where the client has benefitted from our actionable insights on bringing big data and manufacturing strategies together.

Connected Car Technology

Market Intelligence: Filtering the Truth on Global Air Conditioner Industry

Over the past few years, air conditioning market has profoundly grown across the world especially in developed countries. The accelerated rise of new technologies, development in emerging markets and changing consumer preferences has led to dramatic change in economies across the world, resulting in rising demand in the air conditioning market. The technology in air conditioning systems has been transforming and witnessing massive innovations in inclusive disciplines like compressor technology, coolers, filters, and drying agents.

These technological advancements are aimed at enhancing performance and reducing energy costs. The advanced automation and smart features including solar power air conditioning, smart thermostats, integrated systems, reduction of CO2 emissions and improved energy efficiency have become extremely imperative at present in air conditioning products.

Infiniti researchmarket intelligence uses numerous sources of information to create a broader picture of the existing market space, customers, inherent problems, competition, and growth potential for new products.

Possible Obstacles to the Growth of the Air Conditioning Market

The refrigerants used in air conditioners and similar equipment have high global warming and ozone depletion potential. The use of fluorinated gases as refrigerants is expected to see a drop over a period of time. These gases are delisted in some regions and are expected to be completely banned soon. New regulations by local authorities that will replace the prevalent setup with definitely impact the air conditioning market.

Air conditioners are appliances that consume the maximum energy amongst all the other appliances used in a typical residential apartment. The high consumption of energy restricts the usage of air conditioning throughout the day. Air conditioning also demands routine maintenance for temperature controllability and effective performance.

The market for air conditioning is highly fragmented with the presence of many players and the competition among these players is intense. Thus, the intensified competition entails the vendors to adopt new technologies and provide smart and automated features in their products to gain a competitive advantage.

The air conditioner industry is also subject to uncontrollable challenges and circumstances like weather conditions. Global warming has brought about a substantial shift in weather patterns. While the resultant increasing warmth has proved advantageous to the market, the other effects manifested in terms of delayed arrival of summers, longer monsoons, and cooler summers have impacted sales.

A Step in the Right Direction: Insights from Infiniti Research 

As per the market research experts at Infiniti, air conditioning manufacturers must be committed to developing green and efficient technologies. Hence, they need to redesign their product offerings to reduce running costs while increasing sustainability. This can be achieved by utilizing newer technology innovations in air conditioning like HVAC controls and building systems that help in reducing energy consumption.

Market intelligence solutions offered by Infiniti Research also delivers a detailed analysis on the competitive landscape of the industry including the prominent vendors in the market to help the associated firms craft a better strategy to face the competition and attain their slice of the competitive advantage.

Additionally, our solutions also bestow an in-depth understanding of new and emerging trends in the air conditioning industry that helps firms understand and profit from the advancement of technologies, business models and other related aspects that impact this exciting and progressive business discipline.


Building Stronger Cities with Fiberglass and Actionable Market Insights

As cities are getting bigger, an ever-incrementing number of skyscrapers and aesthetically appointed buildings are adding to the urban skyline. Underneath the facade, and directly contributing to their durability, is a new composite material that has already ingrained itself in the automotive and manufacturing sectors. Fiberglass is explained as a ‘reinforced plastic material composed of glass fibers embedded in a resin matrix’- and, the popularity of this versatile construction material is on an upcurve.

As a manufacturer of fiberglass materials, the forthcoming time slab between 2017-2021 will be an exhilarating and equally exhausting experience for your business. While the unchecked speed of urbanization and massive investments on infrastructure projects across the world will spell opportunities, the ever-incrementing cost of construction, cut-throat competition and the emergence of carbon fiber technology as a legitimate threat will keep you grounded. The road ahead seems lithe and profitable, yet what are the guarantees?

How Market Insights help the Construction Industry Brave the Challenges?

Actionable Insights will serve as the wind beneath your wings. With a booming industry and a profit making personal enterprise, many businesses have the tendency to switch onto the auto-piolet mode and breeze through challenges that are either severely localized or are just internal conflicts. Larger concerns that amount to emerging competition, later day technologies, compatibility with set rules and regulations and questions over quality, production capacity and fluctuating prices aren’t given their due attention. Actionable insights, as presented by a competent market intelligence partner, helps your business deal with the following inevitable questions.

As a manufacturer, can you afford to let your competitor make the next move? Is innovation and R&D truly the way out? What are the next set of waves to impact the global fiberglass building products market? And, are you ready to ride these waves onto sustained profitability?

The Infiniti Advantage – Expert Approach to an Evolving Problem

Photo of 3d printed pieces in an Advanced Manufacture Laboratory.

According to an internal market research paper penned by Infiniti Research, the global fiberglass market is worth an imposing USD 12.8 billion in 2016, and the fiberglass building products market constitutes 28.99% of this global behemoth. Not surprisingly, the latter is expected to reel in USD 4,883.6 million by 2021 at a commendable CAGR of 5.65%. By all estimates, fiberglass will play an important role in the fortunes of our expanding megacities- imbibed in roofs and walls, which as a result will be more shock absorbent, corrosion resistant, will demand less maintenance, be fire-resistant, lightweight and have superior strength when compared to conventional construction materials.

With its research expertise stretching to markets in 100+ countries, Infiniti Research can help your business discern between realistic possibilities and financial liabilities. An expert team of 500+ analysts are proficient at reaching out to the luminaries in your area of specialty, and gain from them qualitative and quantitative insights that can then be superimposed over your marketing roadmap. With these deep insights, your business can make the adequate adjustments, investments or excise away the unnecessary obligations, thereby streamlining your business for sustained and assured profitability.

Dealing in Fiberglass Building Products?

Infiniti Research is the market insights partner you’re looking for

Market Intelligence

Retailers Taking the Path Less Trodden – Small is Set to be the New Big

Gone are the days when every company in the retail industry aimed at opening a chain of big-box stores with a space of 110,000 plus sq. ft. offering a wide range of products cheaper than other retail stores, aimed at providing a one-stop shopping experience to the consumers and encouraging them to purchase in bulk to save money. The big-wigs of retail and consumer packaged goods (CPG) industry such as Target, Wal-Mart and Best Buy are now taking the path less trodden, literally. These players have joined the latest trend that has taken the retail industry by storm, everyone’s going small – it’s the new big.

The “Smaller is Better” Philosophy

The idea of giant big-box retail industry foraying into the small format stores was something that no one predicted, but today, retailers have begun devising new strategies owing to the ever-changing preferences and shopping habits of consumers. “Why go Small?”, You ask. Here’s why,

  • Small format stores help retail industry venture in space-constrained and overly populated urban areas with little or no competition and
  • It helps retail industry tackle the online competition on various facets such as product assortment and variety, convenience and delivery time.
  • Smaller stores are also expected to yield higher sales per sq. ft. and increase in footfall.
  • These stores can be used to mirror the local needs of customers, with product range and assortment tailored specifically to the demographics of that area.

Small Stores – What’s in it For You?

For decades, the retail scenario in the Americas has been dominated by big-box store giants, but there has been a slow and gradual shift towards the so-called smaller footprint stores. For the consumers, this reeks of higher ‘convenience’ and ‘accessibility’. It means more locations closer to where the consumers are present, thereby translating into a much faster and convenient shopping experience for all. The small-store format is a promise of a quick and easy experience to cajole the consumers to actually make an effort to visit a physical store.

The Big and Small of Everything; Driven by Data

In nearly a decade from now, customers will outgrow the ‘one-size-fits-all’ approach of mass and big-box retail and gradually start seeking for smaller stores that will cater to their individual needs. Thereby making data and insights the secret ingredient for retail success. In order to know their customers and deliver unique and worthy shopping experience, retail industry need to make use of market and customer intelligence that will help them to tackle challenges and achieve growth, innovation and operational efficiency. Retail industry need to assess the competitive landscape and identify the most profitable customer segments and demographics in order to take the big plunge.

Infiniti Research is your one-stop shop for all your market insight needs



Expert Insights Simplify a Rapidly Complicating Global Logistics Market

In today’s fast paced world, the Logistics Industry is helping businesses build steadfast bridges between their production lines and the target audience. Entities in this complex discipline don’t have the luxury of taking it easy- the competition is simply too severe for that. And, with current market trends emphasizing on the Integrators (operators who provide both non-asset-type and asset-type services), and amid the ever-incrementing demand for professional outfits that provide high-end logistics and supply chain solutions, the concepts of USP and local dominance are quickly becoming redundant.

How then can your business maintain the edge? As a seasoned logistics partner, how can you convince a potential client about the conclusiveness of your services? How to dominate and yet, stay within the budget?

The Challenge: Decoding the Landscape of the Next Five Years

In the upcoming five-year period (2017-2021), proponents in the Global Logistics market will face several challenging scenarios. With growing demand for competent logistics services from high worth customers, and the vendors’ inclusion of VAS and other specialized professional supply chain solutions in their product portfolio, the cost of operation will naturally take an upward curve. Associatively, the vendors will have to adhere to competitive pricing and keep a close and informed watch on the markets to make quick and informed changes. An ability to predict, quickly, the ebbs and highs of the market defines the DNA of a profitable logistics operation.

No less challenging will be the government’s ever tightening hold in terms of regulations. Stringent rules pertaining to permits, taxation and zoning will be a logistical nightmare to maneuver. Additional regulations including compliance with homeland security, driver safety, carbon emission requirements, state taxes on fuel, etc. will only bulk up the vendor’s pain points.

Finally, there are the technological inputs. Traditionally, the logistics industry has been slow in adopting the latest technology in order to streamline their operations. From simple handheld devices to complex algorithms, the speedy adoption of technology will be crucial for players in this segment to keep up with competition and appeal to a customer base that is increasingly technology savvy. Closely related to this is the discernible lack on innovation in this discipline. Innovation is key to growth, profitability and differentiation and it’s plausibly criminal that this idea hasn’t been explored in detail, ruminated upon and invested in.

An Opportunity: Knowledge to the Rescue

These queries symbolize roadblocks, the resolution of which, define a business’s ascension from the general ranks to that of a market leader. At Infiniti Research, we are proficient at leveraging the latest and most impactful market research tools, across 100+ countries, and derive actionable insights that will allow you to better understand your local, national and international competition, the established and emerging market trends, and possible impedances that could otherwise derail your marketing agenda.

Infiniti solves strategy related challenges by providing actionable insights which are generated by deploying time-tested methodologies. The firm is home to 500+ experienced analysts who are proficient at speaking to a plethora of experts across the value chain to understand their opinion on a variety of qualitative and quantitative topics- fundamentals that have a direct impact on your bottom-line. While the 2017-2021 timeframe will bring along its opportunities in the logistics industry, expert insights will provide the robust tools to mitigate the challenges that are sure to swim alongside.

Infiniti Research is the Right Fit for your Next Market Intelligence Assignment