The consumer electronics industry is one of the most dynamic industries. Products that did not exist until a decade ago have undergone several transformations, spawning an endless chain of innovation that aids new product development. Hence, developing new products is...
Why is Customer Segmentation the First Step to Growth and Success for Businesses? Customer Intelligence Experts Discuss
Read more to know why customer segmentation is a key way for growth and success for any business. Learn more our customer intelligence experts and understand how we can help you.
Case for new business growth in the food industry
The client is a large North American seller and processor of agricultural commodities. At a macro level, our client’s business faced uncertainties like fluctuating demand and irregular rise and fall in the prices of commodities, raw materials, and input fuels. Our team also evaluated different stages of the client’s supply chain to strengthen it and ensure its capability to meet growing regulatory mandates in different regions. We considered the costs associated with switching from one supplier to another and the value associated with existing suppliers.
Consumer Behavior Research: A study on the buying behavior of Gen Z consumers
Learn more on Gen Z consumer behavior based on market intelligence from our team of experts at Infiniti Research. Read to know how we can help you.
Post Merger Integration Planning: How a Consumer Healthcare Company Tackled Merger Risks To Achieve Global Success
Engagement summary A global consumer healthcare products manufacturer was looking to avoid common post merger integration mistakes that undermine deals involving different cultures and organizations from different regions. We collaborated with the leadership team and...
Developing a Commercialization Strategy for a Novel Specialty Drugs Manufacturer
While all phases in new drug development are complex, processes involved in the launch of specialty drugs used for treating rare genetic diseases are particularly so. The global specialty drugs market primarily consists of well-known pharma and biotech companies....
Expanding into EMEA: Developing a Robust Go To Market Plan For a Shrink Wrap Packaging Company
Target market: Industrial packaging | Region under focus: EMEA Focus area: Shrink wrap packaging | Solution: Go to market plan Engagement Summary This go to market (GTM) engagement focuses on helping a client venture into a new market segment by offering comprehensive...
Competitive Battle Cards: How a Smart Lighting Company Closed More Deals and Increased Profits by 32%
Understanding the competitive landscape and competitors’ business priorities can help organizations make better decisions regarding their marketing approach and the strategies they need to gain an edge. This is where competitive battle cards can help businesses....
Developing a Brand Differentiation Strategy To Help a New Private Label Brand Succeed in the Topical Antiseptics Market
To thrive in competitive environments, businesses must devise an effective brand differentiation strategy that reflects their brand positioning statement. By differentiating themselves from the competition, brands can create brand advocates, establish credibility, and...