Effective market segmentation, targeting, and positioning have never been more challenging. In addition to a dynamic regulatory landscape, building automation companies today face challenges such as growing competitive pressures, lack of market insights, and...
The correlation between market assessment and innovation is a well-recognized topic across industries. In the food packaging and bottling industry, process innovations are usually the result of cross-discipline ideas involving different manufacturing and product...
Consumer Intelligence revolves around gathering and analyzing consumer data to understand what consumers are doing, what consumers need, and gain insights to create and deliver an outstanding customer experience. A preferred way of...
The benefits of a holistic view of the patient population have far-reaching implications for the growth of a business. In contrast, an incomplete view can negatively impact drug launch, clinical trials and even hamper market expansion efforts. Healthcare and pharma...
To help our clients, we recently analyzed the packaging sector and identified the forces reshaping packaging design. The aim is to help companies navigate complexities and stay ahead of the competition. This article sheds light on three focus areas for companies looking to jump-start their packaging design transformation journey.
The automotive landscape is complex, with several new players looking to establish themselves through market expansion. Market segmentation research helps define profitable market segments and helps generate hypotheses about strategies to target these segments.
Charting out a roadmap for acquisition target identification begins with an in-depth analysis of an organization’s unique value proposition and differentiated capabilities. The business roadmap should align with the corporate strategy and the business objective that you aim to achieve.
Read our latest case study to understand how our market opportunity assessment helped a pharma company enhance small molecule drug development.
Read more to understand how e-commerce price tracking solutions by our analysts helped our European online retail client enhance their gross merchandise value.
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