Competitive Benchmarking of Active Pharmaceutical Ingredients (API) Manufacturers in China

August 29, 2016

Business Challenge

A pharmaceuticals and healthcare product company wanted to gain an in-depth understanding of its competitors’ strategies in China (in the API category).


The client wanted to understand the competitive landscape in China by evaluating the performance and strategies of its top five competitors in the API market, and by benchmarking itself against its competitors.


We conducted in-depth primary and secondary research in China and developed key performance indicators, for the evaluation of critical parameters to evaluate and benchmark against the competitive landscape.


The client identified the industry best practices that could be implemented across all major functions, ascertained its competitors’ strategies, and altered its own strategies to counter competitive threats.

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