As the retail market is constantly evolving, personalizing the sales process to the buyer’s context is becoming vital for retailers. In addition, to improve customer experience, retailers need to understand how customers interact with the brand. To do so, retailers will need to map their customers’ journey from awareness to the purchase stage. This is where a customer buying journey analysis comes into play. Customer buying journey analysis helps businesses to understand the actions their customers take while engaging with the brand and the various touchpoints where they interact.
Around 70% of retailers agree that personalization has enhanced their overall marketing and sales strategies. Customer buying journey analysis can help businesses to devise personalized offerings by helping them map their customers’ buying journey. Request a FREE proposal today!
Business Challenge[spacer height=”20px”]
The client is a retail company based out of Germany.
In an endeavour to enhance its market share, a well-known retailer wanted to stay updated on the customer buying behavior and purchase patterns in the German retail market. In addition, they wanted to analyze their customer buying journey to devise personalized product offerings, develop better marketing strategies, and drive sales. They approached the experts at Infiniti Research to leverage their expertise in offering customer buying journey analysis.
Furthermore, by leveraging Infiniti’s customer buying journey analysis, the client wanted to:
#1: Enhance marketing ROI through better targeting and more personalized offerings
By leveraging Infiniti’s expertise in offering customer buying journey analysis solution, the client wanted to devise personalized marketing and sales strategies for different customer segments and efficiently utilize their marketing budget to drive sales.
#2: Enhance the brand image
By leveraging Infiniti’s customer buying journey analysis, the client wanted to analyze the actions their customers take while engaging with the brand and the various touchpoints where they interact. By doing so, the client wanted to understand areas where their brand needs to improve.
#3: Enhance customer experience
By analyzing customer buying journey and their needs, the client wanted to create a better in-store customer journey and enhance CX.
Wondering how to retain your valuable customers and provide exceptional customer experiences? Our customer buying journey analysis can help.