Accelerated Patient Recruitment and Increased Enrollment for a Clinical Research Company with Market Monitoring and Reporting Solution
Clinical trials represent an arduous step in the process of bringing new drugs to the market. However, the complexity and cost of conducting clinical trials, failure of trials, increasing regulatory requirements for future targeted therapeutics, and the growing number of multi-regional and international trials are increasing challenges for clinical research organizations. Besides these challenges, patient [...]
Clinical trials represent an arduous step in the process of bringing new drugs to the market. However, the complexity and cost of conducting clinical trials, failure of trials, increasing regulatory requirements for future targeted therapeutics, and the growing number of multi-regional and international trials are increasing challenges for clinical research organizations. Besides these challenges, patient recruitment and retention is considered to be one of the major challenges when it comes to bringing new drugs to the market. The market research experts at Infiniti Research predict that around 80% of clinical trials do not meet their patient enrolment deadlines. As such, patient recruitment and retention is a matter of concern for clinical research organizations to avoid delays in product launches.
The client, a clinical research organization, based out of the United States, faced difficulties in recruiting healthy volunteers for the first stage of human testing. Moreover, a large number of patients dropped out of clinical trials during the final phase largely from the fear of receiving a lower standard of care. As a result, the company faced challenges in meeting enrollment deadlines. This subsequently resulted in a $1.1 million loss for the client. The client, therefore, sought to partner with Infiniti Research to leverage their expertise in offering market monitoring and reporting solutions.
With Infiniti’s market monitoring and reporting solution, the client wanted to tackle other business challenges such as:
Patient recruitment challenge #1: Finding the right sites and patients
Traditional patient recruitment process was time-consuming and required huge investments. The client, therefore, wanted to identify cost-effective technologies and processes to automate the cumbersome process of identifying patients who meet the criteria for their clinical trials. Additionally, they wanted to gather insights into technology solutions, such as using patient registries and online forums to improve patient recruitment and retention.
Patient recruitment challenge #2: Lack of awareness
Another setback was the lack of physician awareness about current clinical trials, which resulted in the lack of patient awareness. The client, therefore, wanted to increase physician awareness about the trials that are currently being conducted through collaboration and open communication between researchers, nurses, and physicians.
Patient recruitment challenge #3: Lack of promotional activities
They wanted to create promotional campaigns to encourage patient recruitment and retention. By doing so, they wanted to actively promote the benefits of clinical trial participation and help patients to better understand how they contribute to medical advancements.
Our Integrated Approach
As a part of the market monitoring and reporting solution, the experts at Infiniti Research conducted 100+ interviews with market experts, business executives, strategy managers, marketing managers, and clinical research organizations. Also, validation of market data and study results was done through an additional set of open-ended discussions with industry experts to ensure accuracy.
The experts recommended the client to adopt data-driven strategies to enhance patient recruitment and retention. This helped the client to streamline processes and become more efficient at finding participants for clinical trials.
The experts also helped the client to understand the factors behind patient dropouts. The client realized that multiple on-site visits in short periods of time were one of the major factors for patient dropouts. The identification of factors behind patient churn helped the client to take proactive approaches to retain them.
By conducting customer needs assessment study, the experts helped the client to understand the patient’s needs and act accordingly to enhance patient recruitment and retention in clinical trials. Technology assessment study was also conducted to assess the latest technological breakthrough in the clinical research market.
The experts at Infiniti Research helped the client to identify the total addressable market in the United States. Also, the experts helped the client to devise a patient profiling model to create a profile of typical patients for each trial, which subsequently helped them to target the right patients. By implementing technology solutions, including web-based patient portal, patient registries, and online forums, the client was able to directly recruit patients and improve patient retention.
Opportunity advisory provided by Infiniti was further used by the client to make investment decisions on optimizing the portfolio to suit the customer pool. In addition, recommendations on patients’ needs and preferences were used to develop strategies for targeted advertising. The promotional campaigns further encouraged patient recruitment and helped patients to better understand how they contributed to medical advancements.
Infiniti’s market monitoring and reporting solution helped the client to recruit healthy volunteers for their clinical trials and reduce patient dropouts. This subsequently helped the client to reduce delays in bringing new drugs to the market and meet enrollment deadlines. In addition, within two years of leveraging Infiniti’s solution, the client was able to curtail losses in profits and enhance patient recruitment and retention in clinical trials by 2X.