Developing a Competitor Analysis Template for a Leading Organic Food Store in the US

August 23, 2018

Overview of the Organic Food Market in the US

In the US, the organic food market has evolved rapidly. From being a niche market segment to a mainstream market, the sales of organic food in the US have skyrocketed over the past few years and were estimated to be approximately $45 billion in 2017 alone. This has made the organic food market the fastest growing food market segment in the US. The annual double-digit growth in organic food sales has outstripped the growth rate of the overall food industry. Also, with several unprecedented conclusive studies linking economic health to the use of organic food, leading food industry players are now looking at capitalizing on new opportunities within this segment.

Infiniti Research to leverage competitive intelligence insights to develop a competitor analysis framework and develop a future-proofed business plan. The competitor analysis template helped them develop the core competencies that are required to sustain a competitive advantage.

Continue reading to know about the scope of this engagement or request a free proposal.

Client’s Background:

The client is a certified organic food retailer in the US. 

Client’s Challenge:

The client, who runs an organic food store, wanted to gain in-depth insights into their competitor’s future business plans, actions, and strategies. A majority of the challenges faced by the client revolved around analyzing and monitoring the competition in the market on an ongoing basis. Hence, they wanted to develop a competitor analysis template to keep track of the competition.

Business Impact:

The main rationale of this competitor analysis engagement was to offer a detailed outlook of the global organic food market from a competitor’s point of view. This helped reveal the competitive advantage and disadvantages of the organic food store in relation to its competitors. Using the devised competitor analysis template, the client was able to predict their competitor’s intentions and accordingly develop future competitive strategies to establish advantages over their peers. Increased sales by 13%.

Why should you create a competitor analysis template?

A competitor analysis template helps organizations outsmart the global competition by capturing and keep track of the current state of the market. If developed and implemented correctly, the competitor analysis framework acts as a tool that helps businesses to figure out gaps in their competitor’s strategies; thereby, helping them adjust their own business strategies to take advantage of new market opportunities.

Competitor Analysis Framework Insights

A competitor analysis framework not only helps to identify potential threats from the industry’s competitors but also evaluates and prioritizes them based on the level of threat. This would be used as benchmarks to identify the potential threats that need to be addressed.

To know more about our competitor analysis solutions, request more info.

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