Competitive Intelligence: A Success Story on How it Helped a Leading Nutraceutical Products Manufacturer to Improve Organizational Performance

Competitive Intelligence: A Success Story on How it Helped a Leading Nutraceutical Products Manufacturer to Improve Organizational Performance

Nutraceuticals is a broad umbrella term which is often used to describe products derived from food sources with added health benefits in addition to its existing nutritional value. It is generally considered to be a non-specific biological therapy used to enhance the overall well-being of its consumers. Nutraceutical products include dietary supplements and functional foods. […]

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