Market Intelligence Study on the Replacement Battery Market

June 26, 2017

A significant number of consumer electronic devices rely on batteries for seamless functioning. Besides powering electronic devices, replacement batteries also find extensive applications in the telecommunication sector for efficient energy storage. With the rise in telecom subscriptions, there has been an increase in the number of telecom tower installations. To effectively utilize energy, telecom tower companies are increasingly adopting the use of lithium-ion batteries to supply uninterrupted power sources to their towers. Moreover, lithium-ion batteries have better durability and energy efficiency compared to acid batteries.

Batteries efficiently store and supply electricity to telecom towers, thereby curtailing the dependence on diesel-fueled generators. In case of grid failures, batteries act as a robust backup for telecom towers. The growing concern for the environment and increasing demand for rechargeable batteries are some of the key factors fueling the growth of replacement battery market. However, high cost associated with lithium-ion batteries is hindering the growth of the market. With a deep understanding of the replacement battery market landscape, Infiniti’s market intelligence experts offer strategic insights into the market in terms of segmentation, potential growth drivers, and challenges.

The Business Challenge

A company offering custom battery solutions wanted to understand the cellular downtime cost in the telecom sector. The client wanted to gain a detailed understanding on the cost associated with tower outages including the cost attached when the voice service or data is sold by the minute. By gaining a holistic view of the market landscape, the client would be able to ascertain reliability to the customers willing to purchase the battery. The engagement assisted the client in estimating additional costs associated with safety and environment during breakouts such as fires and leakages.

Our Research Methodology

To identify potential market opportunities, the market intelligence experts carried out extensive primary research comprising of interviews with market leading experts. Our industry experts conducted discussions with leading stakeholders, business experts, product experts, analysts, and buyers. Moreover, the engagement also relied on secondary sources such as syndicated research report, mobile industry databases, sales and marketing reports, relevant websites, and company publications to perform a detailed analysis of the replacement battery market.

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Our Solution Helped the Client

  • Derive an in-depth understanding of battery replacement process in telecom companies
  • With a detailed characterization of the market landscape in terms of the percentage
  • Determine the cost per hour of outage among the target regions
  • Assess the average cost data used per each tower

Benefits of Our Integrated Approach

After a detailed understanding of the replacement battery market, the client derived a better understanding of pricing themes in the market. Our market intelligence experts assessed the battery market in terms of a cost to an outage condition. The client derived insights on the battery replacement paradigms and the cost of batteries in the telecommunication sector.

A must-read case study for strategy experts and decision makers looking for effective market assessment for the replacement batteries in the telecommunication sector.


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