Infiniti’s Market Assessment Assists a Leading Biotechnology Product Development Company Create a Comprehensive Hiring Plan

May 15, 2017

Healthy insurance, balanced work, employee benefits, career growth option, and a good working
culture are some of the key expectations of the employees in the Bay Area.

An organization that has a comprehensive hiring plan aligned with its goals and visions performs better and retains its employees. An effective hiring plan has various qualitative and quantitative elements attached to it. By analyzing factors for potential employees to consider a job change and assessment of factors that drives them to competitors, provides significant leverage to an organization in the current recruitment scenario. Moreover, gaining clear insights on employees’ perception of the organization also help them create a robust hiring strategy.

With an increasing demand for software engineers, scientists, sales, and manufacturing specialists, lack of talent pool have been the scourge of the industry. Another challenge that recruiters area2 facing in the current scenario is the mismatch between the location of job and skill set. Hence, it has become essential for recruiters to keep up with the tools and services to bridge the existing skill gap and to get the best talent.

To help clients gain a 360-degreeview of the current recruitment scenario, Infiniti’s market assessment solutions offers actionable employee intelligence insights to clients to help explore the hiring process, attributes, and offers being served by the competitors and analyze the expectations of potential employees. Furthermore, by structuring various surveys and in-depth analysis of interviews with the key stakeholders, our deep-dive market assessment solutions also help market-leading industry players develop effective recruitment strategies to attract the right talent.

The Business Challenge

To learn more about the expectations of potential employees in the Bay area, the client – a leading multinational, biotechnology product development company – approached Infiniti to engage in a market assessment study to understand the current hiring market. The scope of this market assessment engagement was to identify and assess the best practices followed by the employers in the target region. The competitor analysis also helped the client gain insights on the emerging trends and drivers specific to the recruitment industry.

The primary objective of this market assessment was to assess the hiring scenario around Bay area to help the client develop a robust and comprehensive hiring plan. Additionally, the competitive a2intelligence analysis also helped the client explore the hiring process, attributes, and offers being served by the competitors in the target region.

The market assessment team at Infiniti performed a reputation analysis of the client as an employer in the Bay area specific to areas such as salary, perks, facilities, HR policies, and job role. The solutions from the market assessment engagement also helped the client understand how the perception of the client is different from that of the competitors. To meet the specific needs of the client, our research analysts held discussions with potential employees, recruitment experts, and HR executives across the business landscape and value chain.

Why Infiniti Research is the preferred partner for more than 55 Fortune 500 Companies

Infiniti Preferred Partner Graphic Edited

Market Assessment Solutions Offered and Business Impact

With an aim to help the client create a comprehensive plan to recruit potential employees, Infiniti’s market assessment team followed a blend of proven research methodologies to make an initial hypothesis and develop an analytical framework. The research experts utilized a broad range of public and proprietary databases to organize and analyze relevant published information and develop contact details ofCase study2 market stakeholders. Moreover, a plethora of journals such as trade magazines, journals, annual reports, media platforms, information aggregators, and industry research reports was also analyzed to conduct the market assessment. The competitive market research team also contacted key business executives such as senior management in talent recruitment, senior consultant in talent acquisition, supply chain managers, and HR recruitment managers to offer strategic insights.

In a span of eight weeks, the client – a multinational, biotechnology product development company – was able to understand the hiring process, attributes, and offers being served by the competitors in the Bay area. The client gained a holistic market and competitor overview of the recruitment industry in the target region. As part of this market assessment, the team also offered insights into various emerging trends and drivers specific to recruitment. The solutions offered to the clients helped them assess the expectations of the potential employees and competitors in the market landscape.

Benefits of Our Integrated Approach

In just eight weeks, the client gained clear insights on the current scenario of hiring patterns and attributes followed by the competitors in the Bay area. The client also obtained a complete overview of the competitors’ recruitment strategies, employee engagement plans, learning and development, and their compensation structure. The solutions also offered the client insights on the various factors that drive their potential employees to competitors. Furthermore, the market assessment solutions and various competitive analysis tools helped the client create an effective and comprehensive hiring plan.

Here are some of the key points appreciated by our clients

  • Dedicated Market Assessment A centralized platform for the collection, storing, processing, reporting, and dissemination of information with the specific purpose of assisting the decision-making process and developing actionable insights. This portal includes comprehensive information on quantitative and qualitative aspects on target markets, competitors and end-users.
  • Collaborative learning. We leveraged the experience of our healthcare team and our technical capabilities to enable report-sharing and other collaborative features appreciated by client teams.
  • Interactive Dashboard. Using our portal-based solution for healthcare professionals, we took a design-first approach to problem-solving and helped break through previously held assertions.
  • Value for Money. Infiniti’s dedicated client management team customizes reports to suit business requirements and offers the best insights for every dollar spent.

A must-read market assessment study for strategy experts and decision makers looking to obtain effective market and competitive analysis to assess the hiring scenario in the Bay area to create a robust recruitment strategy.


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