Fast Food Industry: Purchase Intent and Consumer Perception Analysis

December 3, 2018

Fast Food Industry Trends

Today, the restaurant business is witnessing remarkable growth and it applies to the fast-food industry as well. Despite the weakening global economy and increasing awareness of health risks, the fast food industry has managed to flourish in recent years. The rise of globalization and urbanization has greatly impacted the lifestyle of the consumers as they are heavily reliant on fast food restaurants to grab quick and easy meal options.

However, it is estimated that fast food restaurants will face a slew of challenges as consumers prefer to order and consume food within the comfort of their homes. Factors such as weather conditions, transit problems, shortage of time, and longer working hours will give an impulse to alternative options such as meal delivery services and convenience foods like ready-to-eat meals and ready-to-cook products. Fast food restaurants also face very low customer loyalty due to increasing competition and lack of innovation.

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Why is Brand Health Assessment Important for Companies in the Fast Food Industry?

In today’s increasingly competitive marketplace, customers have a lot of options when it comes to choosing a brand. Never before has there been such a diversity and array of brands. Brand health assessment uncovers new areas for market exploration by providing insights into consumers’ underlying passions, preferences, behaviors, and expectations. Moreover, it helps companies to understand their brand’s health and the customer experiences that have the most profound effect on consumers’ decisions.

We’ll help you understand your brand’s health and the customer experiences that have the most profound effect on your consumers’ decisions. Request for a FREE proposal!

About the Client 

The client is a leading fast food restaurant, well-known for bringing in the concept of ‘healthy fast food’, which turned out to be a major trend among the younger global population. 

Predicaments Faced

The client, who is a well-known name in the fast food industry, wanted to assess their brand health by employing both quantitative and qualitative techniques. To do so, the client approached Infiniti Research to help them conduct a detailed brand health assessment. The client was also looking at leveraging our expertise in brand health assessment to gauge brand affinity and determine their future growth prospects.

Solutions Delivered

With the help of our brand health assessment solution, the fast-food restaurants were able to gain a holistic and multi-faceted assessment of their brand. Leveraging brand health assessment enabled them to gain in-depth insights into the brand health and customer experiences that had a profound effect on their final decisions. The solutions offered helped them uncover new market segments and analyze customer preferences and brand expectations. Subsequently, it also empowered them to achieve and sustain brand growth by tapping into the potential customer segments.

Request a free brochure to gain detailed insights into our solutions and learn how we can your business.

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