Understanding Purchase Intent and Consumers’ Perception: A Brand Health Assessment for a Fast Food Industry Client

Understanding Purchase Intent and Consumers’ Perception: A Brand Health Assessment for a Fast Food Industry Client

Fast Food Industry Trends Today, the restaurant business is witnessing remarkable growth and it applies to the fast food industry as well. Despite the weakening global economy and increasing awareness of health risks, the fast food industry has managed to flourish in recent years. The rise of globalization and urbanization has greatly impacted the lifestyle […]

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