The pandemic outbreak and subsequent lockdowns have drastically altered economies, impacting the day-to-day lives of consumers globally. This has affected the purchase funnel as well as the motivations driving customers’ purchase decisions. Given the rapid changes in...
Whether you’re looking to enter a new market, plan a business expansion, or launch a new product, knowing the size and potential of your target market in terms of revenue, customer needs, and demand is critical. Market sizing and forecasting can impact different...
About the client Our client is a provider of cloud-based software applications for marketers in various industries worldwide. The mid-size company is keen to tap into the software applications ecosystem with a new feature-enriched product that promises to enhance...
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