5 Types of Marketing Strategies for Small Business | Top Marketing Strategies

July 12, 2018

Expanding a business is no mere feat. You will first need an idea that’s total “out of the box” and then identify your niche audience. Once you’ve done that, getting the word out is the next step that you should be focusing on. In today’s capitalistic world, getting the word out to your target audience is not as easy as it was a couple of years back. Without the right marketing strategies in place, staying afloat and churning a profit is nearly impossible. We can all unanimously agree that it takes a lot of time and effort to build effective marketing strategies for small businesses and large conglomerates. Though their requirements are varied, the basic market concept remains the same.

As a marketer, however, you’re always on the lookout for new platforms and strategies to gain the ever so important competitive edge. And with new tools and content vying for users’ attention, it’s easy to see why most entrepreneurs are pulling their hair out. The hard truth is that the strategies that have brought your business this far will never be good enough to push your business to the next level. If this is one problem that gives you sleepless nights, then join the club! Most entrepreneurs of today are so caught up working “for” their business that they totally forget about working “on” their business. So, that brings us to the question of what types of marketing strategies to adopt and how to boost conversions from the target audience. The answer is simple, do your basics right! Without an optimized marketing and conversion funnel, you’d only be throwing your hard-earned money away.

What are the major types of marketing strategies to boost visibility and how do we build effective marketing strategies for small businesses?

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#Step 4: Email blasts

If you are looking to boost the performance of your sales channel, emails are the way to go forward. Setting up automated marketing emails can help build a relationship with your subscribers. The only thing to remember while using such marketing strategies is that subscribers look for transparency and authenticity. Emails are considered to be one of the best marketing strategies for small businesses, especially when it comes to boosting engagements.

TIP: Segment your subscribers on the basis of clicks and responses and keep running split tests for everything. Why you ask? It’s simple, you’ll never know what type of communication strategy will be the most effective until you send out the broadcasts.

#Step 5: Inverted funnel strategy

Last, but not least, is what we call “remarketing”. Such marketing strategies focus more on the existing customers rather than the new users. Though it is quintessential to focus on new users to drive traffic and conversions, remarketing can help drive engagements and sales. Engaging with customers that you already have can make them feel like they’re part of an exclusive club. Marketing strategies such as this can help drive engagements and regular conversions without depending on new users.

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