There is an immense number of opportunities available online for businesses. But ensuring that you drive the right audience to your website and direct them to the sales funnel often proves to be a challenging task. The success of a company’s online marketing effort largely depends on the types of digital marketing channels that they adopt. Businesses need to invest in those digital marketing channels that would help them reach their target audience and that is well within their budget. These channels have great potential to influence the audience at different points in the path of purchase. Each kind of web-based advertising requires specialist knowledge, aptitudes, flare, and skills to guarantee that it is compelling and able to optimize your online marketing campaign. This article from Infiniti Research takes you through some of the key digital marketing channels for business and their practical applications in optimizing your online presence:
Social media marketing
Social media is currently one of the most widely used digital marketing channels that have given phenomenal results for businesses. This channel enables companies to reach out to highly targeted potential customers through direct and person-to-person engagement. Social media platforms like Facebook, Linkedin, and Twitter will continue to be the easiest and best ways to get in touch with their customers, especially as the number of social media users continues to grow each day.
Search engine optimization (SEO)
Almost everyone using the Internet is familiar with and use search engines for their search queries. The role of SEO is to increase the page rank of a website in the search engine result page. Pages that have a higher ranking are more likely to increase visibility and drive more customers to their websites. Some of the key tools that can be used to enhance the SEO include Moz SEO tools, Bing Webmaster, Keywortool.io, and Google Keyword Planner.
Pay per click (PPC)
Pay per click is one of the fastest digital marketing channels that can be used to drive targeted traffic to the company’s website and related pages. But this method of paid advertising comes at a higher price, so businesses must be extremely cautious and planned while investing in such efforts. This technique is driven by how much the company is willing to invest and pay per customer for acquiring them.
Videos are a great way to keep the audience hooked on to your content. YouTube is the second largest search engine in the world, which goes to prove that there is a huge number of people searching content on this platform. Video marketing is one of the most loved types of digital marketing channels in light of the fact that it combines such a variety of various components: Social media marketing, Copywriting, SEO, and obviously Video Production.
Considered to be one of the most important digital marketing channels, e-mail marketing is a standout amongst the most immediate and private types of correspondence. Many businesses with in-house digital marketers use email marketing as an excellent tool for delivering ROI. The contact information of customers like phone numbers and email addresses from potential customers, including permissions to send them updates that a company possess, can be used by companies to promote e-mail marketing.