Consumer inclination towards a healthy lifestyle has turned tables for the dairy industry. This overnight stardom has also prompted players in the dairy foods market to innovate heavily in their offerings. Moreover, understanding consumers’ attitudes and values can help companies to develop the right dairy products and then market them in ways that strike a chord with the target consumers. Although the dairy industry is likely to face flak from vegans and others who seek to cut down on dairy consumption, current market trends clearly depict that there no looking back for the dairy industry. Here are some trends in the dairy foods market that will make it big this year:
One of the main areas of focus today for companies in the dairy industry is to provide sustainable nutrition to people, which is healthy food produced in an environment-friendly manner. This is done as a powerful guiding principle to gain a better understanding and act on the connections between agriculture, food, nutrition, health, and the environment. This practice is essential in accelerating progress towards a sustainable food system.
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Clean label products
Clean labels have become the ‘new supreme’ for dairy products. Clean label products are those that do not contain any additives, artificial preservatives, or chemicals. This trend has become so popular in the dairy industry that it has now turned from a ‘fad’ to a ‘necessity. The big fishes in the dairy foods market have already made clean labels a way of life. This year, several other players in the market are expected to follow suit. It will help companies in the dairy industry to increase consumer trust and mitigate brand risk.
Transparency and advanced technology
There is a rapidly growing need for transparency among consumers in the dairy industry. This includes customer demand to have access to everything from the sourcing policies and product nutritional information to the human rights policies. Furthermore, technologies such as sensors, data analytics, and digital technology are empowering dairy companies to employ data at unprecedented levels to facilitate better decision-making.
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New flavors on the rise
Modern consumers are extremely open to experiments in terms of food flavors. In fact, for companies in the dairy industry, offering a different sensory experience is a great way to entice customers who are on the lookout for something new and innovative. Flavored dairy products are an exciting bait especially to garner the attention of the younger population.
Reduction in added sugars
Sugar is a big no-no to the health-conscious crowd. Companies in the dairy industry are taking this trend rather seriously and bringing products that contain no or very little added sugar content. They are also looking at alternatives that can be used instead of sugar, without hampering the product quality or the taste of the dairy products.
Products such as plant-based milk, and meat alternatives, are becoming mainstream in the dairy foods market. Companies in the dairy industry have been using the functional and technical benefits of plants in product development to drive more variety and excitement into their products.
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