Top CPG Industry Trends to Expect in 2020

Aug 8, 2019

CPG Industry Outlook

Over the past few years, rapidly evolving technologies, consumer demographic shifts, and changing consumer preferences have greatly shaped the consumer packaged goods (CPG) industry. However, with rapidly evolving customer expectations, CPG companies are under the pressure to offer personalized customer experience (CX) across every communication touchpoint. Consequently, it becomes vital for CPG companies to not only keep abreast with the latest trends but also to be prepared to operate amid uncertainty. To help you prepare for rapid market changes, our experts have curated top CPG industry trends that will transform the industry in the future.

Top CPG Industry Trends for 2020

Planning to invest in the CPG sector? Our custom market intelligence solution can help you gather CPG market insights and understand CPG industry trends and transformations,

packaging alternatives such as bio-plastics and well-known options like transparent glass containers. Hence, it’s no longer enough for CPG manufacturers to simply list ingredients on the label. Instead, CPG brands will need to focus on using packaging materials that are more appealing and environmental-friendly.

Digital consumerism

According to Infiniti’s CPG market research experts, nearly 70% of overall CPG growth came from online channels in the last decade. Therefore, ‘going digital’ is becoming one of the major CPG industry trends today. Also, CPG companies emphasizing selling online in the coming years will enjoy a significant advantage over other brands.

Leading CPG brands are leveraging Infiniti’s market intelligence solution to identify the latest market innovations and stay ahead of emerging CPG industry trends – Request a free proposal to know how we can help you.

Growth in home-delivery

Home delivery services are expected to become one of the most favored CPG industry trends in the coming years as customers increasingly prefer to have their goods delivered to their homes. Also, with leading CPG brands introducing home delivery services, traditional CPG companies will be under the pressure to reinvent their sales models and expand their delivery service options. Therefore, in order to drive sales, businesses must constantly analyze their customers’ shopping patterns and evolving needs. Also, leveraging the CPG market segmentation approach can help businesses efficiently categorize their customers and provide products to meet their demands.

 A Multichannel Future

Another exciting CPG industry trend that is expected to go mainstream in 2020 is the adoption of multichannel business strategy. Gone are the days where brands could win customers and sales solely by relying on their brand image. In today’s competitive CPG marketplace, brands must start adopting multi-channel strategies to reach consumers directly through digital channels.

Is your brand ready to adapt to the unexpected transformations and gain a leading edge in today’s competitive marketplace? Request for more info to know how our experts can help you identify evolving CPG industry trends and achieve your business goals.

We help our clients make smarter decisions to achieve rapid business growth

Our strength lies in the unrivaled diversity of our international market research teams, innovative research methodologies, and unique viewpoints that merge seamlessly to offer customized solutions for your every business requirement.

Recent Thoughts

Market Sizing – When is it most effective?

Market Sizing – When is it most effective?

Written By: Gaurav Sharma Overview Market Size of a product/service is necessary for every business. But why? It’s an indicator that can help you assess the profit potential of your business. You always want to be a step ahead of your competitor(s) when doing business...

read more


Our knowledge hub offers exclusive access to a collection of free resources and downloadable articles that provide insights into market developments and details on how our services can benefit your business.