Top 5 Challenges for Medical Device Manufacturers in Emerging Markets
As we look to the future, medical device manufacturers face a new world that’s full of opportunities. However, uncertainty lies ahead as well. New standards and regulations are emerging, reimbursement rules are becoming more complex, healthcare dynamics are evolving, and companies are facing an increasingly competitive scenario. This challenging environment requires that medical device manufacturers reduce costs, streamline their operations, and innovate more quickly. Additionally, medical device manufacturers are set to witness growth opportunities in emerging markets with the increasing importance of medical devices and surgical equipment in modern healthcare.
Globally, the medical device manufacturers are shifting from a transaction-based approach to an approach that involves focusing on creating value for providers, practitioners, payers, and patients by providing surgical instruments and medical tools that are highly cost efficient, innovative, and speak volumes about the product quality. The medical device manufacturing industry is expected to grow by leaps and bounds owing to the rising aging population, increasing health concerns, and sky-rocketing health care costs. As a result, medical device manufacturers are undertaking new product development projects at breakneck speed, especially in the emerging markets such as China and India. However, a key point to remember here is that the medical equipment manufacturing companies would require a proper execution strategy to address the needs and concerns of the key stakeholders in the market.
In the emerging markets, medical devices and surgical equipment are often looked down as cost drivers for limited budgethospitals, although they offer long term cost saving opportunities, create effective healthcare practices and offer improved patient outcomes. Despite the trends and developments, medical device manufacturers must take necessary steps to overcome the challenges pertaining to product quality, regulatory compliance, and data security among several others. Let’s look at the top 5 challenges faced by medical device manufacturers in the emerging markets: