Top 5 Challenges for Medical Device Manufacturers in Emerging Markets
The medical device manufacturers are set to witness growth opportunities in emerging markets with the increasing importance of medical devices and surgical equipment in modern healthcare. Globally, the medical device manufacturers are shifting from a transaction-based approach to an approach that involves focusing on creating value for providers, practitioners, payers, and patients by providing surgical instruments and medical tools that are highly cost efficient, innovative, and speak volumes about the product quality. The medical device manufacturing industry is expected to grow by leaps and bounds owing to the rising aging population, increasing health concerns, and sky-rocketing health care costs. As a result, medical device manufacturers are undertaking new product development projects at breakneck speed, especially in the emerging markets such as China and India. However, a key point to remember here is that the medical equipment manufacturing companies would require a proper execution strategy to address the needs and concerns of the key stakeholders in the market.
In the emerging markets, medical devices and surgical equipment are often looked down as cost drivers for limited budget hospitals, although they offer long term cost saving opportunities, create effective healthcare practices and offer improved patient outcomes. Despite the trends and developments, medical device manufacturers must take necessary steps to overcome the challenges pertaining to product quality, regulatory compliance, and data security among several others. Let’s look at the top 5 challenges faced by medical device manufacturers in the emerging markets:
#1 Ensuring Product Quality
Medical device manufacturers must warrant top notch product quality to avoid product recalls. For a medical equipment manufacturer, product recall negatively impacts its brand reputation and the company’s bottom line. Thus, ensuring adequate product safety, security, and reliability are extremely crucial to survive the competition in the emerging markets.
#2 Regulatory Compliance and Government Support
Medical device manufacturers must ensure adherence to product safety standards and regulatory compliance. Medical devices include every equipment right from thermometers to magnetic resonance imaging machines. Medical equipment manufacturing companies must pay attention to compliance and regulatory standards that differ from country to country. Besides this, garnering government support in the form of subsidized research and development, expediting approvals, tax and financial support, and offering favorable tax reimbursements are some of the major challenges for medical device manufacturers.
#3 Localization of Medical Devices
In the emerging markets, local medical device manufacturers are more successful as compared to their multinational counterparts. This is possible because the local players offer tailor-made products aimed at resolving local needs and constraints. The local medical equipment manufacturers often indulge in market research and leverage the benefits of local operations and a domestic sales force to bridge the gaps in the market.
#4 I-o-T Integration and Data Security
Internet-of-Things (IoT) enabled medical devices and surgical instruments that are high on innovation pose as a technical challenge for medical device manufacturers. The growing concern of medical equipment manufacturing companies is to collect, secure, and manage vast amounts of sensitive data that is stored in a cloud-based infrastructure to prevent data theft and breaches.
#5 Cost of Product Development
The major challenge for medical device manufacturers is to overcome the burgeoning cost of product development as a result of the challenges mentioned above. Besides technology and government regulations, medical service providers evaluate new products based on its price as against factors like patient experience.
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