Tips to Ensure Effective Market Segmentation

Tips to Ensure Effective Market Segmentation

Market segmentation helps organizations to identify their target market, determine the product’s value proposition, outline the customer journey and improve their experience, leverage new business models, and adopt advanced technology to gain a competitive edge over their competitors. The concept of market segmentation is not based on a ‘one-size-fits-all approach’; instead, it is based on gaining an […]

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