Going live on social media platforms is currently one of the top digital content strategies for businesses. Video content as a whole has a huge organic reach compared to other types of posts on social media. Consequently, the engagement on video content will also be higher. According to Facebook, live content generates 10x more engagement when compared to other posts shared on the platform. So, a greater number of companies that are invested in the digital landscape have committed themselves to more video creation as a way forward, hoping to capitalize on the positive statistics surrounding this format.
Interactive content will soon become a big draw in the digital content strategy for business. This is one of the main reasons why you can expect to see more companies investing heavily in virtual reality in the near future. However, the cost involved in this technology is high. Digital content creation with virtual reality for your consumers to enjoy will be costly for quality. Despite this, agile brands are expected to capitalize on this technology and garner more audience attention.
New formats of digital content
The changing nature of the internet means that new strategies and digital formats need to be introduced. Old methods of content churning, putting content out for the sake of having it out there, is now a thing of the past. Instead, the typical team of writers are working with graphic designers, video creators, social media gurus, and even community managers. Companies will turn to broader content formats rather than sticking to traditional blogging and social media distribution including event hosting, videos, eBooks, infographics, webinars, and podcasts. The way people consume content, so companies must change their digital content strategies to be in line.