Why are Companies in the IT Industry Jumping on the Bandwagon to opt for Subscription Business Model?

Why are Companies in the IT Industry Jumping on the Bandwagon to opt for Subscription Business Model?

The IT industry has seen a meteoric shift in the consumer buying behavior as preference towards simple and hassle-free purchases grows. Also, the fact that the IT industry is intensely competitive due to low barriers to entry profoundly decreases the consumer’s propensity to take risks; thereby, making it favorable for companies to opt for subscription […]

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