THOUGHTS

If Your Packaging Isn’t Smart, Green or Digital, You Should Worry!

Jun 2, 2017

Packaging is often used as a marketing tool to promote the brand, also indulge in some cross-branding while its primary objective is to protect the product. As much as we enjoy bursting the bubbles off the bubble wrap, little do we know that – Styrofoam and bubble wrap – are both inferior in terms of quality and harmful to the environment. With the increase in consumer awareness and the growing concerns over sustainability and the environment, manufacturers have gradually shifted to newer packaging options. The packaging industry is highly complex and requires organizations to adopt the right materials and right processes, to succeed and avoid unnecessary complications.

Packaging Opens Up the Next Competitive Frontier 

Today, suppliers and manufacturers are hunting for an opportunity to innovate the processes and packaging practices that score high on creativity and sustainability, to help retailers and consumer packaged goods (CPG) manufacturers to enhance product safety, increase sales and create customer delight. If a sustainable packaging process is adopted, it not only protects the product but also prolongs its shelf life, especially that of food items, which in turn reduces wastage and encourages recycling of the packaging materials. One of the trends in the packaging world, transit packaging, is gaining importance in various industries such as healthcare, food and beverages, chemical and e-commerce among others by promoting three benefits namely convenience, ease of use, and reliable transport. Read more about why transit packaging is in the limelight.

Why so much attention to packaging and labelling, you ask? Because low-quality packaging sends a bad message and harms the brand, while on the other hand premium packaging drives customer loyalty and satisfies the end-user.

Are you still stuck over the old bubble wrap and styrofoam inspired packaging? Is your box made up of materials that harm the environment? If the answers to the questions above is yes, you should worry. Read on to know more about the different sustainable and attractive packaging options available in the market today.

Green is the New Corrugated in the Packaging World

Packaging industry is turning to a compostable packaging technique with a natural look, preferring craft paper over other options. Additionally, trends like Modified Atmospheric Packaging (MAP) and active packaging are gaining momentum as they help in maintaining optimum air content and temperature thereby reducing supply chain wastage. Therefore, be it brown or green packaging, or lightweight packaging material, these trends facilitate shelf life extension of the products, creating a win-win situation for the manufacturer, retailer and end user.

Smart Packaging and Digital Prints 

Smart packaging is a great option to facilitate consumer engagement with the brand owing to the increased penetration of mobile and internet in the lives of the consumers. A product with smart labels provides customers with necessary product information (nutritional value, compliance standards and product usage instructions) that they can obtain by scanning the label or code through their smartphone or PDAs. Also, brands are leveraging digital print packaging to personalize products and connect to social media, thereby creating a favorable impact on the brand as well as enhancing customer experience. It not only speaks volumes about the high quality but also drives cost efficiency thereby reducing the spend on packaging and labelling.

Infiniti will help your business leverage the perks of smart packaging into productive, far-reaching insights.

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