Today, roads and highways are overcrowded with vehicles. Governments and activists around the world have been doing all they can to ensure efficient mobility solutions to reduce overall traffic flows, environmental pollution, and cost of vehicle ownership, and transportation. Shared mobility solutions look forward to solving such problems with transportation services that are shared among users, such as public transit, bike sharing, car sharing, carpooling, shuttle service, and neighborhood jitneys. Recent studies show that the growth of the shared mobility market is higher than the rate of global vehicle sales. The preference for such a sharing economy can transform the auto industry.
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Will Shared Mobility Slow the Growth of Auto Sales?
Although it looks likely that there will be fewer vehicles on the road due to the growth of the shared mobility market, the automakers can still reap benefits out of it if they can position themselves for the future. Since ride sharing, car sharing, and carpooling drives up the vehicle utilization rate, such vehicles will have to be replaced or serviced more often. Numerous research reports suggest that shared mobility will only partially replace car ownership.
How will the Automotive Industry React?
In a bid to increase their revenue pool, automotive manufacturers will diversify towards on-demand mobility services and data-driven services. Such shared mobility and data-driven services will ensure recurring revenues from services such as car sharing, e-hailing, software upgrades, carpooling apps, and remote services. Considering that the car rental market requires a huge investment to buy fleets, automotive manufacturers could explore rental services along with other shared mobility strategies.
The Future of the Automotive Industry
The automotive industry is highly dependent on autonomous technology that will allow the car to become a platform for passengers and drivers to use their saved time on other personal activities. The use of self-driving cars would allow the service providers to optimally reposition the vehicle, increase coverage with a small fleet, and reduce the fixed-cost base; thereby, decreasing inner-city congestion.
Automakers and their suppliers need to understand the current requirements of the consumer and design mobility solutions that cater to their needs. Although shared mobility would inhibit vehicle sales to some extent, automotive players can position themselves to reap benefits through recurring revenue streams and extended services.
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